Franopolis
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    Franchise opportunities compared

    Liftology vs ORANGETHEORY

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Liftology2026 FDDORANGETHEORY2026 FDD

    Initial investment · Item 7

    Liftology

    $187,800 – $427,750

    2026 FDD · Item 7 · PDF p. 15

    ORANGETHEORY

    $764,577 – $1,104,920

    2026 FDD · Item 7 · PDF p. 24

    Initial franchise fee · Item 5

    Liftology

    Not available

    ORANGETHEORY

    $59,950

    2026 FDD · Item 5 · PDF p. 16

    Royalty · Item 6

    Liftology

    7%

    2026 FDD · Item 6 · PDF p. 9

    ORANGETHEORY

    8% · Percent of Gross Sales; weekly; subject to minimum performance standards and royalty shortfall payments.

    2026 FDD · Item 6 · PDF p. 19

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Only ORANGETHEORY has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Liftology

    $187,800 – $427,750
    Total — $187800
    2026 FDD · Item 7 · PDF p. 15

    ORANGETHEORY

    $764,577 – $1,104,920
    Single Studio — TOTAL (excluding real estate purchase costs)
    2026 FDD · Item 7 · PDF p. 24
    Standard initial franchise fee (Item 5)

    Liftology

    Not available
    No single standard fee identified

    ORANGETHEORY

    $59,950
    The fee is non-refundable; the franchisor may decrease it case-by-case, for promotions, or for area development agreements.
    2026 FDD · Item 5 · PDF p. 16
    Royalty (Item 6)

    Liftology

    7%
    Royalty — 7%
    2026 FDD · Item 6 · PDF p. 9

    ORANGETHEORY

    8% · Percent of Gross Sales; weekly; subject to minimum performance standards and royalty shortfall payments.
    Royalty Fee
    2026 FDD · Item 6 · PDF p. 19
    Brand / advertising fund (Item 6)

    Liftology

    2%
    Marketing Fund Contribution — 2% — 2%
    2026 FDD · Item 6 · PDF p. 10

    ORANGETHEORY

    3% of gross sales; monthly; current rate 3%, may increase to 5%.
    Brand Fund Contributions
    2026 FDD · Item 6 · PDF p. 19

    System scale & health

    Total outlets (Item 20)

    Liftology

    Not available
    No reviewed outlet counts

    ORANGETHEORY

    1,224
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 67
    Net outlet change (Item 20)

    Liftology

    Not available
    Only one year reported

    ORANGETHEORY

    −109
    Calculated: 1,333 at end of 2023 → 1,224 at end of 2025
    Outlet exits (Item 20)

    Liftology

    Not available
    No complete exit records for a year

    ORANGETHEORY

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Liftology

    Not available
    Not in reviewed records

    ORANGETHEORY

    March 2019 for Studio unit franchises
    2026 FDD · Item 1 · PDF p. 8
    Franchisor founded (Item 1)

    Liftology

    Not available
    Not in reviewed records

    ORANGETHEORY

    Franchisor formed December 10, 2018
    2026 FDD · Item 1 · PDF p. 8

    Financial performance (Item 19), by location group

    Liftology

    Not disclosed — no Item 19 financial performance representation

    ORANGETHEORY
    Franchised (1,189 locations) — memberships and revenue and other measures
    49 percent
    other Studios at or above average Monthly Member Count
    2026 FDD · Item 19 · PDF p. 66
    Franchised (95 locations) — other measures
    95 studios
    other Permanently closed franchised Studios excluded
    2026 FDD · Item 19 · PDF p. 65
    Franchised (1,189 locations) — memberships and revenue
    $855,427
    median Total Gross Sales
    2026 FDD · Item 19 · PDF p. 65

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Liftology vs ORANGETHEORY: common questions

    Which costs less to open, Liftology or ORANGETHEORY?
    Liftology: $187,800 – $427,750 (2026 FDD · Item 7 · PDF p. 15); ORANGETHEORY: $764,577 – $1,104,920 (2026 FDD · Item 7 · PDF p. 24). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Liftology. Estimates are not quotes, and the FDD years may differ.
    How do Liftology and ORANGETHEORY royalties compare?
    Liftology: 7% (2026 FDD · Item 6 · PDF p. 9); ORANGETHEORY: 8% · Percent of Gross Sales; weekly; subject to minimum performance standards and royalty shortfall payments. (2026 FDD · Item 6 · PDF p. 19). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Liftology and ORANGETHEORY disclose financial performance (Item 19)?
    Liftology makes no Item 19 financial performance representation; ORANGETHEORY has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Liftology report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full ORANGETHEORY report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    FDD glossary

    Plain-language meaning of each Item