Franchise opportunities compared

    Liftology vs planet fitness

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Liftology

    $187,800 – $427,750

    2026 FDD · Item 7 · PDF p. 15

    planet fitness

    $1,282,500 – $5,386,000

    2026 FDD · Item 7 · PDF p. 31 · printed p. 24

    Initial franchise fee · Item 5

    Liftology

    Not available

    planet fitness

    Not available

    Royalty · Item 6

    Liftology

    7%

    2026 FDD · Item 6 · PDF p. 9

    planet fitness

    7% · percent of total gross monthly and annual membership fees payable via EFT Dues Draft

    2026 FDD · Item 6 · PDF p. 19 · printed p. 12

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Only planet fitness has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Liftology

    $187,800 – $427,750
    Total — $187800
    2026 FDD · Item 7 · PDF p. 15

    planet fitness

    $1,282,500 – $5,386,000
    Total
    2026 FDD · Item 7 · PDF p. 31 · printed p. 24
    Standard initial franchise fee (Item 5)

    Liftology

    Not available
    No single standard fee identified

    planet fitness

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Liftology

    7%
    Royalty — 7%
    2026 FDD · Item 6 · PDF p. 9

    planet fitness

    7% · percent of total gross monthly and annual membership fees payable via EFT Dues Draft
    Royalty
    2026 FDD · Item 6 · PDF p. 19 · printed p. 12
    Brand / advertising fund (Item 6)

    Liftology

    2%
    Marketing Fund Contribution — 2% — 2%
    2026 FDD · Item 6 · PDF p. 10

    planet fitness

    2% of eft dues draft; during 2026, 2% of eft dues draft plus 1% of monthly eft
    National Advertising Fund Fee
    2026 FDD · Item 6 · PDF p. 21 · printed p. 14

    System scale & health

    Total outlets (Item 20)

    Liftology

    Not available
    No reviewed outlet counts

    planet fitness

    2,709
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 91 · printed p. 84
    Net outlet change (Item 20)

    Liftology

    Not available
    Only one year reported

    planet fitness

    +254
    Calculated: 2,455 at end of 2023 → 2,709 at end of 2025
    Outlet exits (Item 20)

    Liftology

    Not available
    No complete exit records for a year

    planet fitness

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Liftology

    Not available
    Not in reviewed records

    planet fitness

    2018
    2026 FDD · Item 1 · PDF p. 8
    Franchisor founded (Item 1)

    Liftology

    Not available
    Not in reviewed records

    planet fitness

    2018
    2026 FDD · Item 1 · PDF p. 8

    Financial performance (Item 19), by location group

    Liftology

    Not disclosed — no Item 19 financial performance representation

    PFplanet fitness
    Locations counted not stated in the reviewed record
    $1,873,231
    other Annual EFT Revenue
    2026 FDD · Item 19 · PDF p. 83 · printed p. 76

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Liftology vs planet fitness: common questions

    Which costs less to open, Liftology or planet fitness?
    Liftology: $187,800 – $427,750 (2026 FDD · Item 7 · PDF p. 15); planet fitness: $1,282,500 – $5,386,000 (2026 FDD · Item 7 · PDF p. 31 · printed p. 24). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Liftology. Estimates are not quotes, and the FDD years may differ.
    How do Liftology and planet fitness royalties compare?
    Liftology: 7% (2026 FDD · Item 6 · PDF p. 9); planet fitness: 7% · percent of total gross monthly and annual membership fees payable via EFT Dues Draft (2026 FDD · Item 6 · PDF p. 19 · printed p. 12). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Liftology and planet fitness disclose financial performance (Item 19)?
    Liftology makes no Item 19 financial performance representation; planet fitness has reviewed Item 19 figures for 1 location group. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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