Franchise opportunities compared
ORANGETHEORY vs planet fitness
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Item 19 figures cover the location groups each FDD names (ORANGETHEORY: 4, planet fitness: 1). Different groups are not directly comparable.
| Disclosure |  ORANGETHEORY | PFplanet fitness |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $764,577 – $1,104,920 Single Studio — TOTAL (excluding real estate purchase costs) 2026 FDD · Item 7 · PDF p. 24 | $1,282,500 – $5,386,000 Total 2026 FDD · Item 7 · PDF p. 31 · printed p. 24 |
| Standard initial franchise fee (Item 5) | $59,950 The fee is non-refundable; the franchisor may decrease it case-by-case, for promotions, or for area development agreements. 2026 FDD · Item 5 · PDF p. 16 | Not available No single standard fee identified |
| Royalty (Item 6) | 8% · Percent of Gross Sales; weekly; subject to minimum performance standards and royalty shortfall payments. Royalty Fee 2026 FDD · Item 6 · PDF p. 19 | 7% · percent of total gross monthly and annual membership fees payable via EFT Dues Draft Royalty 2026 FDD · Item 6 · PDF p. 19 · printed p. 12 |
| Brand / advertising fund (Item 6) | 3% of gross sales; monthly; current rate 3%, may increase to 5%. Brand Fund Contributions 2026 FDD · Item 6 · PDF p. 19 | 2% of eft dues draft; during 2026, 2% of eft dues draft plus 1% of monthly eft National Advertising Fund Fee 2026 FDD · Item 6 · PDF p. 21 · printed p. 14 |
| System scale & health | ||
| Total outlets (Item 20) | 1,224 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 67 | 2,709 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 91 · printed p. 84 |
| Net outlet change (Item 20) | −109 Calculated: 1,333 at end of 2023 → 1,224 at end of 2025 | +254 Calculated: 2,455 at end of 2023 → 2,709 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | March 2019 for Studio unit franchises 2026 FDD · Item 1 · PDF p. 8 | 2018 2026 FDD · Item 1 · PDF p. 8 |
| Franchisor founded (Item 1) | Franchisor formed December 10, 2018 2026 FDD · Item 1 · PDF p. 8 | 2018 2026 FDD · Item 1 · PDF p. 8 |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Franchised (1,189 locations) — memberships and revenue and other measures 49 percent other Studios at or above average Monthly Member Count · 2026 FDD · Item 19 · PDF p. 66 Franchised (95 locations) — other measures 95 studios other Permanently closed franchised Studios excluded · 2026 FDD · Item 19 · PDF p. 65 Franchised (1,189 locations) — memberships and revenue $855,427 median Total Gross Sales · 2026 FDD · Item 19 · PDF p. 65 +1 more groups in the full report | Locations counted not stated in the reviewed record $1,873,231 other Annual EFT Revenue · 2026 FDD · Item 19 · PDF p. 83 · printed p. 76 |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.