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    Franchise opportunities compared

    ORANGETHEORY vs planet fitness

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    ORANGETHEORY2026 FDDPFplanet fitness2026 FDD

    Initial investment · Item 7

    ORANGETHEORY

    $764,577 – $1,104,920

    2026 FDD · Item 7 · PDF p. 24

    planet fitness

    $1,282,500 – $5,386,000

    2026 FDD · Item 7 · PDF p. 31 · printed p. 24

    Initial franchise fee · Item 5

    ORANGETHEORY

    $59,950

    2026 FDD · Item 5 · PDF p. 16

    planet fitness

    Not available

    Royalty · Item 6

    ORANGETHEORY

    8% · Percent of Gross Sales; weekly; subject to minimum performance standards and royalty shortfall payments.

    2026 FDD · Item 6 · PDF p. 19

    planet fitness

    7% · percent of total gross monthly and annual membership fees payable via EFT Dues Draft

    2026 FDD · Item 6 · PDF p. 19 · printed p. 12

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Item 19 figures cover the location groups each FDD names (ORANGETHEORY: 3, planet fitness: 1). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    ORANGETHEORY

    $764,577 – $1,104,920
    Single Studio — TOTAL (excluding real estate purchase costs)
    2026 FDD · Item 7 · PDF p. 24

    planet fitness

    $1,282,500 – $5,386,000
    Total
    2026 FDD · Item 7 · PDF p. 31 · printed p. 24
    Standard initial franchise fee (Item 5)

    ORANGETHEORY

    $59,950
    The fee is non-refundable; the franchisor may decrease it case-by-case, for promotions, or for area development agreements.
    2026 FDD · Item 5 · PDF p. 16

    planet fitness

    Not available
    No single standard fee identified
    Royalty (Item 6)

    ORANGETHEORY

    8% · Percent of Gross Sales; weekly; subject to minimum performance standards and royalty shortfall payments.
    Royalty Fee
    2026 FDD · Item 6 · PDF p. 19

    planet fitness

    7% · percent of total gross monthly and annual membership fees payable via EFT Dues Draft
    Royalty
    2026 FDD · Item 6 · PDF p. 19 · printed p. 12
    Brand / advertising fund (Item 6)

    ORANGETHEORY

    3% of gross sales; monthly; current rate 3%, may increase to 5%.
    Brand Fund Contributions
    2026 FDD · Item 6 · PDF p. 19

    planet fitness

    2% of eft dues draft; during 2026, 2% of eft dues draft plus 1% of monthly eft
    National Advertising Fund Fee
    2026 FDD · Item 6 · PDF p. 21 · printed p. 14

    System scale & health

    Total outlets (Item 20)

    ORANGETHEORY

    1,224
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 67

    planet fitness

    2,709
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 91 · printed p. 84
    Net outlet change (Item 20)

    ORANGETHEORY

    −109
    Calculated: 1,333 at end of 2023 → 1,224 at end of 2025

    planet fitness

    +254
    Calculated: 2,455 at end of 2023 → 2,709 at end of 2025
    Outlet exits (Item 20)

    ORANGETHEORY

    Not available
    No complete exit records for a year

    planet fitness

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    ORANGETHEORY

    March 2019 for Studio unit franchises
    2026 FDD · Item 1 · PDF p. 8

    planet fitness

    2018
    2026 FDD · Item 1 · PDF p. 8
    Franchisor founded (Item 1)

    ORANGETHEORY

    Franchisor formed December 10, 2018
    2026 FDD · Item 1 · PDF p. 8

    planet fitness

    2018
    2026 FDD · Item 1 · PDF p. 8

    Financial performance (Item 19), by location group

    ORANGETHEORY
    Franchised (1,189 locations) — memberships and revenue and other measures
    49 percent
    other Studios at or above average Monthly Member Count
    2026 FDD · Item 19 · PDF p. 66
    Franchised (95 locations) — other measures
    95 studios
    other Permanently closed franchised Studios excluded
    2026 FDD · Item 19 · PDF p. 65
    Franchised (1,189 locations) — memberships and revenue
    $855,427
    median Total Gross Sales
    2026 FDD · Item 19 · PDF p. 65
    PFplanet fitness
    Locations counted not stated in the reviewed record
    $1,873,231
    other Annual EFT Revenue
    2026 FDD · Item 19 · PDF p. 83 · printed p. 76

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    ORANGETHEORY vs planet fitness: common questions

    Which costs less to open, ORANGETHEORY or planet fitness?
    ORANGETHEORY: $764,577 – $1,104,920 (2026 FDD · Item 7 · PDF p. 24); planet fitness: $1,282,500 – $5,386,000 (2026 FDD · Item 7 · PDF p. 31 · printed p. 24). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for ORANGETHEORY. Estimates are not quotes, and the FDD years may differ.
    How do ORANGETHEORY and planet fitness royalties compare?
    ORANGETHEORY: 8% · Percent of Gross Sales; weekly; subject to minimum performance standards and royalty shortfall payments. (2026 FDD · Item 6 · PDF p. 19); planet fitness: 7% · percent of total gross monthly and annual membership fees payable via EFT Dues Draft (2026 FDD · Item 6 · PDF p. 19 · printed p. 12). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, ORANGETHEORY or planet fitness?
    ORANGETHEORY: 1,224 (2026 FDD · Item 20 · PDF p. 67); planet fitness: 2,709 (2026 FDD · Item 20 · PDF p. 91 · printed p. 84). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do ORANGETHEORY and planet fitness disclose financial performance (Item 19)?
    ORANGETHEORY has reviewed Item 19 figures for 3 location groups; planet fitness has reviewed Item 19 figures for 1 location group. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full ORANGETHEORY report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    PF

    Full planet fitness report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    FDD glossary

    Plain-language meaning of each Item