Franopolis
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    Franchise opportunities compared

    MassageLuXe vs Townhouse

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    MassageLuXe2026 FDDTownhouse2026 FDD

    Initial investment · Item 7

    MassageLuXe

    $575,600 – $835,300

    2026 FDD · Item 7 · PDF p. 19

    Townhouse

    $604,100 – $759,700

    2026 FDD · Item 7 · PDF p. 18

    Initial franchise fee · Item 5

    MassageLuXe

    $42,500

    2026 FDD · Item 5 · PDF p. 13

    Townhouse

    $40,000

    2026 FDD · Item 5 · PDF p. 11

    Royalty · Item 6

    MassageLuXe

    6%

    2026 FDD · Item 6 · PDF p. 15

    Townhouse

    Not available

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Only MassageLuXe has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    MassageLuXe

    $575,600 – $835,300
    Total 18 — $575600
    2026 FDD · Item 7 · PDF p. 19

    Townhouse

    $604,100 – $759,700
    Total initial investment for first salon — lower estimate
    2026 FDD · Item 7 · PDF p. 18
    Standard initial franchise fee (Item 5)

    MassageLuXe

    $42,500
    2026 FDD · Item 5 · PDF p. 13

    Townhouse

    $40,000
    2026 FDD · Item 5 · PDF p. 11
    Royalty (Item 6)

    MassageLuXe

    6%
    Royalty You — 6%
    2026 FDD · Item 6 · PDF p. 15

    Townhouse

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    MassageLuXe

    $15,000
    Start - Up Marketing — $15000
    2026 FDD · Item 6 · PDF p. 14

    Townhouse

    2%
    Brand Marketing Fund — 2% — 2%
    2026 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    MassageLuXe

    104
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 58

    Townhouse

    4
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 49
    Net outlet change (Item 20)

    MassageLuXe

    +18
    Calculated: 86 at end of 2023 → 104 at end of 2025

    Townhouse

    +3
    Calculated: 1 at end of 2024 → 4 at end of 2025
    Outlet exits (Item 20)

    MassageLuXe

    Not available
    No complete exit records for a year

    Townhouse

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    MassageLuXe

    2008
    From a verified franchisor listing

    Townhouse

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    MassageLuXe

    Not available
    Not in reviewed records

    Townhouse

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    MassageLuXe
    Locations counted not stated in the reviewed record — All90 full-year spas Q1
    22 count
    other Table19.1 All90 full-year spas Q1
    2026 FDD · Item 19 · PDF p. 40
    Locations counted not stated in the reviewed record — All90 full-year spas Q2
    22 count
    other Table19.1 All90 full-year spas Q2
    2026 FDD · Item 19 · PDF p. 40
    Locations counted not stated in the reviewed record — All90 full-year spas Q3
    $774,920
    other Table19.1 All90 full-year spas Q3
    2026 FDD · Item 19 · PDF p. 40
    +18 more groups in the full report
    Townhouse

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    MassageLuXe vs Townhouse: common questions

    Which costs less to open, MassageLuXe or Townhouse?
    MassageLuXe: $575,600 – $835,300 (2026 FDD · Item 7 · PDF p. 19); Townhouse: $604,100 – $759,700 (2026 FDD · Item 7 · PDF p. 18). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for MassageLuXe. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, MassageLuXe or Townhouse?
    MassageLuXe: 104 (2026 FDD · Item 20 · PDF p. 58); Townhouse: 4 (2026 FDD · Item 20 · PDF p. 49). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do MassageLuXe and Townhouse disclose financial performance (Item 19)?
    MassageLuXe has reviewed Item 19 figures for 21 location groups; Townhouse makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full MassageLuXe report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Townhouse report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    FDD glossary

    Plain-language meaning of each Item