Franchise opportunities compared

    Mister Softee vs Mrs. Fields

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Mister Softee

    $297,000

    2026 FDD · Item 7 · PDF p. 10

    Mrs. Fields

    $186,860 – $309,500

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Mister Softee

    $7,500

    2026 FDD · Item 5 · PDF p. 8

    Mrs. Fields

    Not available

    Royalty · Item 6

    Mister Softee

    $4,045

    2026 FDD · Item 6 · PDF p. 9

    Mrs. Fields

    6%

    2026 FDD · Item 6 · PDF p. 12

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Mrs. Fields discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Mrs. Fields has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Mister Softee

    $297,000
    Total $ — $297000
    2026 FDD · Item 7 · PDF p. 10

    Mrs. Fields

    $186,860 – $309,500
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Mister Softee

    $7,500
    2026 FDD · Item 5 · PDF p. 8

    Mrs. Fields

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Mister Softee

    $4,045
    Annual royalty, paid monthly under approved payment plan
    2026 FDD · Item 6 · PDF p. 9

    Mrs. Fields

    6%
    Royalty and brand fund weekly gross revenue fees — 6%
    2026 FDD · Item 6 · PDF p. 12
    Brand / advertising fund (Item 6)

    Mister Softee

    Not available
    No reviewed brand or advertising fund fee

    Mrs. Fields

    6%
    Royalty and brand fund weekly gross revenue fees — 6% — 6%
    2026 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    Mister Softee

    617
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 26

    Mrs. Fields

    98
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 42
    Net outlet change (Item 20)

    Mister Softee

    +23
    Calculated: 594 at end of 2023 → 617 at end of 2025

    Mrs. Fields

    −27
    Calculated: 125 at end of 2023 → 98 at end of 2025
    Outlet exits (Item 20)

    Mister Softee

    Not available
    No complete exit records for a year

    Mrs. Fields

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Mister Softee

    Not available
    Not in reviewed records

    Mrs. Fields

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Mister Softee

    Not available
    Not in reviewed records

    Mrs. Fields

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Mister Softee

    Not disclosed — no Item 19 financial performance representation

    Mrs. Fields
    Locations counted not stated in the reviewed record — Inline stores Top
    $631,696
    other Inline stores Top Mean gross revenue
    2026 FDD · Item 19 · PDF p. 40
    Locations counted not stated in the reviewed record — Inline stores Second
    56 percent
    other Inline stores Second At/above average percent
    2026 FDD · Item 19 · PDF p. 40
    Locations counted not stated in the reviewed record — Inline stores Third
    7 units
    other Inline stores Third At/above average count
    2026 FDD · Item 19 · PDF p. 40
    +7 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Mister Softee vs Mrs. Fields: common questions

    Which costs less to open, Mister Softee or Mrs. Fields?
    Mister Softee: $297,000 (2026 FDD · Item 7 · PDF p. 10); Mrs. Fields: $186,860 – $309,500 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Mrs. Fields. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Mister Softee and Mrs. Fields royalties compare?
    Mister Softee: $4,045 (2026 FDD · Item 6 · PDF p. 9); Mrs. Fields: 6% (2026 FDD · Item 6 · PDF p. 12). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Mister Softee or Mrs. Fields?
    Mister Softee: 617 (2026 FDD · Item 20 · PDF p. 26); Mrs. Fields: 98 (2026 FDD · Item 20 · PDF p. 42). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Mister Softee and Mrs. Fields disclose financial performance (Item 19)?
    Mister Softee makes no Item 19 financial performance representation; Mrs. Fields has reviewed Item 19 figures for 10 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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