Franchise opportunities compared

    Moe’s Southwest Grill vs Smokin Oak Wood Fired Pizza

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Moe’s Southwest Grill

    $644,425

    2026 FDD · Item 7 · PDF p. 43

    Smokin Oak Wood Fired Pizza

    $448,745 – $891,205

    2025 FDD · Item 7

    Initial franchise fee · Item 5

    Moe’s Southwest Grill

    $7,500

    2026 FDD · Item 5 · PDF p. 29

    Smokin Oak Wood Fired Pizza

    $49,500

    2025 FDD · Item 5 · PDF p. 10

    Royalty · Item 6

    Moe’s Southwest Grill

    5%

    2026 FDD · Item 6 · PDF p. 30

    Smokin Oak Wood Fired Pizza

    6%

    2025 FDD · Item 6 · PDF p. 11

    Before you compare

    • Moe’s Southwest Grill figures come from its 2026 FDD and Smokin Oak Wood Fired Pizza figures from its 2025 FDD, so the years differ.
    • Smokin Oak Wood Fired Pizza discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Moe’s Southwest Grill: 5, Smokin Oak Wood Fired Pizza: 7). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Moe’s Southwest Grill

    $644,425
    Endcap and Inline 23 $644,425 $1,401,650 Total Initial Investment – Freestanding 23 — 644425
    2026 FDD · Item 7 · PDF p. 43

    Smokin Oak Wood Fired Pizza

    $448,745 – $891,205
    2025 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Moe’s Southwest Grill

    $7,500
    2026 FDD · Item 5 · PDF p. 29

    Smokin Oak Wood Fired Pizza

    $49,500
    2025 FDD · Item 5 · PDF p. 10
    Royalty (Item 6)

    Moe’s Southwest Grill

    5%
    OTHER FEES Type of Fee 1 Amount Date Due Remarks Royalty Fee — 5%
    2026 FDD · Item 6 · PDF p. 30

    Smokin Oak Wood Fired Pizza

    6%
    Royalty percent of Net Sales
    2025 FDD · Item 6 · PDF p. 11
    Brand / advertising fund (Item 6)

    Moe’s Southwest Grill

    1%
    Marketing Obligation Currently, each calendar quarter, you must spend not less than — 1% — 1%
    2026 FDD · Item 6 · PDF p. 31

    Smokin Oak Wood Fired Pizza

    2%
    Brand Fund Contribution percent of total weekly Net Sales — 2%
    2025 FDD · Item 6 · PDF p. 15

    System scale & health

    Total outlets (Item 20)

    Moe’s Southwest Grill

    568
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 85

    Smokin Oak Wood Fired Pizza

    7
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 54
    Net outlet change (Item 20)

    Moe’s Southwest Grill

    −44
    Calculated: 612 at end of 2023 → 568 at end of 2025

    Smokin Oak Wood Fired Pizza

    +2
    Calculated: 5 at end of 2022 → 7 at end of 2024
    Outlet exits (Item 20)

    Moe’s Southwest Grill

    Not available
    No complete exit records for a year

    Smokin Oak Wood Fired Pizza

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Moe’s Southwest Grill

    2001
    From a verified franchisor listing

    Smokin Oak Wood Fired Pizza

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Moe’s Southwest Grill

    Not available
    Not in reviewed records

    Smokin Oak Wood Fired Pizza

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Moe’s Southwest Grill
    Locations counted not stated in the reviewed record — Traditional eligiblefranchises Top Quartile
    $1,686,299
    other Top Quartile
    2026 FDD · Item 19 · PDF p. 83
    Locations counted not stated in the reviewed record — Traditional eligiblefranchises Total
    $1,137,571
    other Total
    2026 FDD · Item 19 · PDF p. 83
    Locations counted not stated in the reviewed record — Traditional eligiblefranchises 3rd Quartile
    $879,161
    other 3rd Quartile
    2026 FDD · Item 19 · PDF p. 83
    +2 more groups in the full report
    Smokin Oak Wood Fired Pizza
    Locations counted not stated in the reviewed record — Franchised location 1
    $1,020,584
    other Location 1 Net Sales
    2025 FDD · Item 19 · PDF p. 53
    Locations counted not stated in the reviewed record — Franchised location 2
    $1,437,088
    other Location 2 Net Sales
    2025 FDD · Item 19 · PDF p. 53
    Locations counted not stated in the reviewed record — Franchised location 3
    $747,872
    other Location 3 Net Sales
    2025 FDD · Item 19 · PDF p. 53
    +4 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Moe’s Southwest Grill vs Smokin Oak Wood Fired Pizza: common questions

    Which costs less to open, Moe’s Southwest Grill or Smokin Oak Wood Fired Pizza?
    Moe’s Southwest Grill: $644,425 (2026 FDD · Item 7 · PDF p. 43); Smokin Oak Wood Fired Pizza: $448,745 – $891,205 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Smokin Oak Wood Fired Pizza. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Moe’s Southwest Grill and Smokin Oak Wood Fired Pizza royalties compare?
    Moe’s Southwest Grill: 5% (2026 FDD · Item 6 · PDF p. 30); Smokin Oak Wood Fired Pizza: 6% (2025 FDD · Item 6 · PDF p. 11). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Moe’s Southwest Grill or Smokin Oak Wood Fired Pizza?
    Moe’s Southwest Grill: 568 (2026 FDD · Item 20 · PDF p. 85); Smokin Oak Wood Fired Pizza: 7 (2025 FDD · Item 20 · PDF p. 54). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Moe’s Southwest Grill and Smokin Oak Wood Fired Pizza disclose financial performance (Item 19)?
    Moe’s Southwest Grill has reviewed Item 19 figures for 5 location groups; Smokin Oak Wood Fired Pizza has reviewed Item 19 figures for 7 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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