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    Franchise opportunities compared

    Smokin Oak Wood Fired Pizza vs Wingstop

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Smokin Oak Wood Fired Pizza2025 FDDWingstop2026 FDD

    Initial investment · Item 7

    Smokin Oak Wood Fired Pizza

    $448,745 – $891,205

    2025 FDD · Item 7

    Wingstop

    $310,400 – $1,048,500

    2026 FDD · Item 7 · PDF p. 22

    Initial franchise fee · Item 5

    Smokin Oak Wood Fired Pizza

    $49,500

    2025 FDD · Item 5 · PDF p. 10

    Wingstop

    $25,000

    2026 FDD · Item 5 · PDF p. 13

    Royalty · Item 6

    Smokin Oak Wood Fired Pizza

    6%

    2025 FDD · Item 6 · PDF p. 11

    Wingstop

    6%

    2026 FDD · Item 6 · PDF p. 14

    Before you compare

    • Smokin Oak Wood Fired Pizza figures come from its 2025 FDD and Wingstop figures from its 2026 FDD, so the years differ.
    • Smokin Oak Wood Fired Pizza discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Smokin Oak Wood Fired Pizza: 7, Wingstop: 5). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Smokin Oak Wood Fired Pizza

    $448,745 – $891,205
    2025 FDD · Item 7

    Wingstop

    $310,400 – $1,048,500
    Total initial investment, excluding real estate
    2026 FDD · Item 7 · PDF p. 22
    Standard initial franchise fee (Item 5)

    Smokin Oak Wood Fired Pizza

    $49,500
    2025 FDD · Item 5 · PDF p. 10

    Wingstop

    $25,000
    2026 FDD · Item 5 · PDF p. 13
    Royalty (Item 6)

    Smokin Oak Wood Fired Pizza

    6%
    Royalty percent of Net Sales
    2025 FDD · Item 6 · PDF p. 11

    Wingstop

    6%
    Royalty
    2026 FDD · Item 6 · PDF p. 14
    Brand / advertising fund (Item 6)

    Smokin Oak Wood Fired Pizza

    2%
    Brand Fund Contribution percent of total weekly Net Sales — 2%
    2025 FDD · Item 6 · PDF p. 15

    Wingstop

    $5,000
    Transfer marketing expenditure
    2026 FDD · Item 6 · PDF p. 19

    System scale & health

    Total outlets (Item 20)

    Smokin Oak Wood Fired Pizza

    7
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 54

    Wingstop

    2,586
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 67
    Net outlet change (Item 20)

    Smokin Oak Wood Fired Pizza

    +2
    Calculated: 5 at end of 2022 → 7 at end of 2024

    Wingstop

    +660
    Calculated: 1,926 at end of 2023 → 2,586 at end of 2025
    Outlet exits (Item 20)

    Smokin Oak Wood Fired Pizza

    Not available
    No complete exit records for a year

    Wingstop

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Smokin Oak Wood Fired Pizza

    Not available
    Not in reviewed records

    Wingstop

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Smokin Oak Wood Fired Pizza

    Not available
    Not in reviewed records

    Wingstop

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Smokin Oak Wood Fired Pizza
    Locations counted not stated in the reviewed record — Franchised location 1
    $1,020,584
    other Location 1 Net Sales
    2025 FDD · Item 19 · PDF p. 53
    Locations counted not stated in the reviewed record — Franchised location 2
    $1,437,088
    other Location 2 Net Sales
    2025 FDD · Item 19 · PDF p. 53
    Locations counted not stated in the reviewed record — Franchised location 3
    $747,872
    other Location 3 Net Sales
    2025 FDD · Item 19 · PDF p. 53
    +4 more groups in the full report
    Wingstop
    Locations counted not stated in the reviewed record — All Wingstop Restaurants in the U.S. open entire 2025 Measured Period, franchis…
    55 restaurants
    other Systemwide WRI-owned count
    2026 FDD · Item 19 · PDF p. 65
    Locations counted not stated in the reviewed record — WRI-owned Wingstop Restaurants open entire 2025 Measured Period
    $4,038,428
    other WRI-owned highest annual net sales
    2026 FDD · Item 19 · PDF p. 66
    Locations counted not stated in the reviewed record — Franchised Wingstop Restaurants open entire 2025 Measured Period
    $1,890,866
    other Franchised median annual net sales
    2026 FDD · Item 19 · PDF p. 65
    +2 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Smokin Oak Wood Fired Pizza vs Wingstop: common questions

    Which costs less to open, Smokin Oak Wood Fired Pizza or Wingstop?
    Smokin Oak Wood Fired Pizza: $448,745 – $891,205 (2025 FDD · Item 7); Wingstop: $310,400 – $1,048,500 (2026 FDD · Item 7 · PDF p. 22). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Wingstop. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Smokin Oak Wood Fired Pizza and Wingstop royalties compare?
    Smokin Oak Wood Fired Pizza: 6% (2025 FDD · Item 6 · PDF p. 11); Wingstop: 6% (2026 FDD · Item 6 · PDF p. 14). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Smokin Oak Wood Fired Pizza or Wingstop?
    Smokin Oak Wood Fired Pizza: 7 (2025 FDD · Item 20 · PDF p. 54); Wingstop: 2,586 (2026 FDD · Item 20 · PDF p. 67). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Smokin Oak Wood Fired Pizza and Wingstop disclose financial performance (Item 19)?
    Smokin Oak Wood Fired Pizza has reviewed Item 19 figures for 7 location groups; Wingstop has reviewed Item 19 figures for 5 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    Full Smokin Oak Wood Fired Pizza report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Wingstop report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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