Franchise opportunities compared
ORANGETHEORY vs True Movement
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
ORANGETHEORY
$764,577 – $1,104,920
2026 FDD · Item 7 · PDF p. 24True Movement
$337,550 – $1,055,250
2025 FDD · Item 7 · PDF p. 21Initial franchise fee · Item 5
ORANGETHEORY
$59,950
2026 FDD · Item 5 · PDF p. 16True Movement
$50,000
2025 FDD · Item 5 · PDF p. 14Royalty · Item 6
ORANGETHEORY
8% · Percent of Gross Sales; weekly; subject to minimum performance standards and royalty shortfall payments.
2026 FDD · Item 6 · PDF p. 19True Movement
7%
2025 FDD · Item 6 · PDF p. 15Before you compare
- ORANGETHEORY figures come from its 2026 FDD and True Movement figures from its 2025 FDD, so the years differ.
- Only ORANGETHEORY has reviewed Item 19 figures here.
Financial commitment
ORANGETHEORY
True MovementORANGETHEORY
True Movement
ORANGETHEORY
True Movement
ORANGETHEORY
True Movement
ORANGETHEORY
True Movement
System scale & health
ORANGETHEORYTrue MovementORANGETHEORY
True Movement
ORANGETHEORY
True Movement
ORANGETHEORY
True Movement
ORANGETHEORY
True Movement
ORANGETHEORY
True Movement
Financial performance (Item 19), by location group
ORANGETHEORYTrue MovementNot disclosed — no Item 19 financial performance representation
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
ORANGETHEORY vs True Movement: common questions
- Which costs less to open, ORANGETHEORY or True Movement?
- ORANGETHEORY: $764,577 – $1,104,920 (2026 FDD · Item 7 · PDF p. 24); True Movement: $337,550 – $1,055,250 (2025 FDD · Item 7 · PDF p. 21). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for True Movement. Estimates are not quotes, and the FDD years may differ.
- How do ORANGETHEORY and True Movement royalties compare?
- ORANGETHEORY: 8% · Percent of Gross Sales; weekly; subject to minimum performance standards and royalty shortfall payments. (2026 FDD · Item 6 · PDF p. 19); True Movement: 7% (2025 FDD · Item 6 · PDF p. 15). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Do ORANGETHEORY and True Movement disclose financial performance (Item 19)?
- ORANGETHEORY has reviewed Item 19 figures for 3 location groups; True Movement makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full ORANGETHEORY report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full True Movement report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
