Franchise opportunities compared

    Pet Supplies Plus vs The Dog Wizard

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Pet Supplies Plus

    $520,250 – $590,250

    2026 FDD · Item 7

    The Dog Wizard

    $116,400 – $195,750

    2025 FDD · Item 7 · PDF p. 20

    Initial franchise fee · Item 5

    Pet Supplies Plus

    Not available

    The Dog Wizard

    $60,000

    2025 FDD · Item 5 · PDF p. 11

    Royalty · Item 6

    Pet Supplies Plus

    2%

    2026 FDD · Item 6 · PDF p. 17

    The Dog Wizard

    8%

    2025 FDD · Item 6 · PDF p. 13

    Before you compare

    • Pet Supplies Plus figures come from its 2026 FDD and The Dog Wizard figures from its 2025 FDD, so the years differ.
    • Pet Supplies Plus discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Pet Supplies Plus: 5, The Dog Wizard: 10). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Pet Supplies Plus

    $520,250 – $590,250
    2026 FDD · Item 7

    The Dog Wizard

    $116,400 – $195,750
    Single unit total estimated initial investment
    2025 FDD · Item 7 · PDF p. 20
    Standard initial franchise fee (Item 5)

    Pet Supplies Plus

    Not available
    No single standard fee identified

    The Dog Wizard

    $60,000
    2025 FDD · Item 5 · PDF p. 11
    Royalty (Item 6)

    Pet Supplies Plus

    2%
    closure Document 8 ITEM 6 OTHER FEES TYPE OF FEE 1 AMOUNT DUE DATE REMARKS Royalty 2 — 2%
    2026 FDD · Item 6 · PDF p. 17

    The Dog Wizard

    8%
    Royalty: 8% of Weekly Gross Revenues
    2025 FDD · Item 6 · PDF p. 13
    Brand / advertising fund (Item 6)

    Pet Supplies Plus

    3.5%
    hly advertising the required monthly advertising contribution shall be the lesser of — 3.5% — 3.5%
    2026 FDD · Item 6 · PDF p. 19

    The Dog Wizard

    2%
    Brand Fund: 2% of Gross Revenues — 2%
    2025 FDD · Item 6 · PDF p. 17

    System scale & health

    Total outlets (Item 20)

    Pet Supplies Plus

    729
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 68

    The Dog Wizard

    97
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 53
    Net outlet change (Item 20)

    Pet Supplies Plus

    +10
    Calculated: 719 at end of 2023 → 729 at end of 2025

    The Dog Wizard

    +59
    Calculated: 38 at end of 2022 → 97 at end of 2024
    Outlet exits (Item 20)

    Pet Supplies Plus

    Not available
    No complete exit records for a year

    The Dog Wizard

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Pet Supplies Plus

    Not available
    Not in reviewed records

    The Dog Wizard

    2013
    From a verified franchisor listing
    Franchisor founded (Item 1)

    Pet Supplies Plus

    Not available
    Not in reviewed records

    The Dog Wizard

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Pet Supplies Plus
    Locations counted not stated in the reviewed record — Reporting Franchised Stores — 1-Year
    22 percent
    other 2025 summary Annual Labor Expense Percent of Gross Sales 1 4 1-Year
    2026 FDD · Item 19 · PDF p. 64
    Locations counted not stated in the reviewed record — Reporting Franchised Stores — 2 Years
    45.9 percent
    other 8 . Average Weekly Gross Sales % over average 2 Years
    2026 FDD · Item 19 · PDF p. 66
    Locations counted not stated in the reviewed record — Reporting Franchised Stores — 4+ Years
    $2,823,225
    other 9 . Average Annual Gross Sales Average 4+ Years
    2026 FDD · Item 19 · PDF p. 66
    +2 more groups in the full report
    The Dog Wizard
    Franchised (8 locations) — other measures
    $98,436
    other Top half single-territory mobile outlets
    2025 FDD · Item 19 · PDF p. 50
    Franchised (16 locations) — other measures
    $55,279
    other All single-territory mobile outlets
    2025 FDD · Item 19 · PDF p. 51
    Franchised (12 locations) — other measures
    $280,178
    other Multi-territory mobile outlets
    2025 FDD · Item 19 · PDF p. 51
    +7 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Pet Supplies Plus vs The Dog Wizard: common questions

    Which costs less to open, Pet Supplies Plus or The Dog Wizard?
    Pet Supplies Plus: $520,250 – $590,250 (2026 FDD · Item 7); The Dog Wizard: $116,400 – $195,750 (2025 FDD · Item 7 · PDF p. 20). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for The Dog Wizard. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Pet Supplies Plus and The Dog Wizard royalties compare?
    Pet Supplies Plus: 2% (2026 FDD · Item 6 · PDF p. 17); The Dog Wizard: 8% (2025 FDD · Item 6 · PDF p. 13). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Pet Supplies Plus or The Dog Wizard?
    Pet Supplies Plus: 729 (2026 FDD · Item 20 · PDF p. 68); The Dog Wizard: 97 (2025 FDD · Item 20 · PDF p. 53). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Pet Supplies Plus and The Dog Wizard disclose financial performance (Item 19)?
    Pet Supplies Plus has reviewed Item 19 figures for 5 location groups; The Dog Wizard has reviewed Item 19 figures for 10 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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