Franchise opportunities compared
Pet Supplies Plus vs The Dog Wizard
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Pet Supplies Plus
$520,250 – $590,250
2026 FDD · Item 7The Dog Wizard
$116,400 – $195,750
2025 FDD · Item 7 · PDF p. 20Initial franchise fee · Item 5
Pet Supplies Plus
Not available
The Dog Wizard
$60,000
2025 FDD · Item 5 · PDF p. 11Royalty · Item 6
Pet Supplies Plus
2%
2026 FDD · Item 6 · PDF p. 17The Dog Wizard
8%
2025 FDD · Item 6 · PDF p. 13Before you compare
- Pet Supplies Plus figures come from its 2026 FDD and The Dog Wizard figures from its 2025 FDD, so the years differ.
- Pet Supplies Plus discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Pet Supplies Plus: 5, The Dog Wizard: 10). Different groups are not directly comparable.
Financial commitment
Pet Supplies Plus
The Dog WizardPet Supplies Plus
The Dog Wizard
Pet Supplies Plus
The Dog Wizard
Pet Supplies Plus
The Dog Wizard
Pet Supplies Plus
The Dog Wizard
System scale & health
Pet Supplies Plus
The Dog WizardPet Supplies Plus
The Dog Wizard
Pet Supplies Plus
The Dog Wizard
Pet Supplies Plus
The Dog Wizard
Pet Supplies Plus
The Dog Wizard
Pet Supplies Plus
The Dog Wizard
Financial performance (Item 19), by location group
Pet Supplies Plus
The Dog WizardItem 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Pet Supplies Plus vs The Dog Wizard: common questions
- Which costs less to open, Pet Supplies Plus or The Dog Wizard?
- Pet Supplies Plus: $520,250 – $590,250 (2026 FDD · Item 7); The Dog Wizard: $116,400 – $195,750 (2025 FDD · Item 7 · PDF p. 20). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for The Dog Wizard. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do Pet Supplies Plus and The Dog Wizard royalties compare?
- Pet Supplies Plus: 2% (2026 FDD · Item 6 · PDF p. 17); The Dog Wizard: 8% (2025 FDD · Item 6 · PDF p. 13). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, Pet Supplies Plus or The Dog Wizard?
- Pet Supplies Plus: 729 (2026 FDD · Item 20 · PDF p. 68); The Dog Wizard: 97 (2025 FDD · Item 20 · PDF p. 53). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Pet Supplies Plus and The Dog Wizard disclose financial performance (Item 19)?
- Pet Supplies Plus has reviewed Item 19 figures for 5 location groups; The Dog Wizard has reviewed Item 19 figures for 10 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching

Full Pet Supplies Plus report
Every reviewed fee, Item 19 group, outlet table and territory disclosure

Full The Dog Wizard report
Every reviewed fee, Item 19 group, outlet table and territory disclosure



