Franchise opportunities compared

    Pure Glow vs The Tox

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Pure Glow

    $563,925 – $966,650

    2025 FDD · Item 7 · PDF p. 19

    The Tox

    $331,500 – $591,240

    2026 FDD · Item 7 · PDF p. 20

    Initial franchise fee · Item 5

    Pure Glow

    $50,000

    2025 FDD · Item 5 · PDF p. 9

    The Tox

    $49,500

    2026 FDD · Item 5 · PDF p. 12

    Royalty · Item 6

    Pure Glow

    7% · 2) — 7%

    2025 FDD · Item 6 · PDF p. 10

    The Tox

    $1,500 USD per month minimum (royalty otherwise 8% of Gross Revenue.)

    2026 FDD · Item 6 · PDF p. 13

    Before you compare

    • Pure Glow figures come from its 2025 FDD and The Tox figures from its 2026 FDD, so the years differ.
    • Item 19 figures cover the location groups each FDD names (Pure Glow: 2, The Tox: 5). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Pure Glow

    $563,925 – $966,650
    Total initial investment — single studio lower estimate
    2025 FDD · Item 7 · PDF p. 19

    The Tox

    $331,500 – $591,240
    Single business — TOTAL
    2026 FDD · Item 7 · PDF p. 20
    Standard initial franchise fee (Item 5)

    Pure Glow

    $50,000
    2025 FDD · Item 5 · PDF p. 9

    The Tox

    $49,500
    2026 FDD · Item 5 · PDF p. 12
    Royalty (Item 6)

    Pure Glow

    7% · 2) — 7%
    Royalties
    2025 FDD · Item 6 · PDF p. 10

    The Tox

    $1,500 USD per month minimum (royalty otherwise 8% of Gross Revenue.)
    Continuing Royalty Fee — monthly minimum
    2026 FDD · Item 6 · PDF p. 13
    Brand / advertising fund (Item 6)

    Pure Glow

    1%
    Brand Development Fee — 1% — 1%
    2025 FDD · Item 6 · PDF p. 10

    The Tox

    2% of gross revenue; payable weekly.
    Brand Fund Contribution
    2026 FDD · Item 6 · PDF p. 13

    System scale & health

    Total outlets (Item 20)

    Pure Glow

    Not available
    No reviewed outlet counts

    The Tox

    43
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 50
    Net outlet change (Item 20)

    Pure Glow

    Not available
    Only one year reported

    The Tox

    +32
    Calculated: 11 at end of 2023 → 43 at end of 2025
    Outlet exits (Item 20)

    Pure Glow

    Not available
    No complete exit records for a year

    The Tox

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Pure Glow

    Not available
    Not in reviewed records

    The Tox

    February 2021
    2026 FDD · Item 1 · PDF p. 8
    Franchisor founded (Item 1)

    Pure Glow

    Not available
    Not in reviewed records

    The Tox

    2021; formed in California on January 24.
    2026 FDD · Item 1 · PDF p. 8

    Financial performance (Item 19), by location group

    Pure Glow
    Locations counted not stated in the reviewed record — Wellesley
    $11,826
    other Wellesley
    2025 FDD · Item 19 · PDF p. 60
    Locations counted not stated in the reviewed record — Back Bay
    $38,732
    other Back Bay
    2025 FDD · Item 19 · PDF p. 61
    The Tox
    Franchised (3 locations) — other measures — Franchise owned locations
    $536,848
    other Reported financial performance
    2026 FDD · Item 19 · PDF p. 48
    Franchised (3 locations) — other measures — three (3) studios Franchise owned and operated locations
    $321,347
    other Reported financial performance
    2026 FDD · Item 19 · PDF p. 48
    Company-owned (4 locations) — other measures and costs and revenue and profit
    $128,390
    other Rent
    2026 FDD · Item 19 · PDF p. 48
    +2 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Pure Glow vs The Tox: common questions

    Which costs less to open, Pure Glow or The Tox?
    Pure Glow: $563,925 – $966,650 (2025 FDD · Item 7 · PDF p. 19); The Tox: $331,500 – $591,240 (2026 FDD · Item 7 · PDF p. 20). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for The Tox. Estimates are not quotes, and the FDD years may differ.
    How do Pure Glow and The Tox royalties compare?
    Pure Glow: 7% · 2) — 7% (2025 FDD · Item 6 · PDF p. 10); The Tox: $1,500 USD per month minimum (royalty otherwise 8% of Gross Revenue.) (2026 FDD · Item 6 · PDF p. 13). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Pure Glow and The Tox disclose financial performance (Item 19)?
    Pure Glow has reviewed Item 19 figures for 2 location groups; The Tox has reviewed Item 19 figures for 5 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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