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    Franchise opportunities compared

    SpringHill Suites By Marriott vs SureStay Collection by Best Western

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    SpringHill Suites By Marriott2026 FDDSureStay Collection by Best Western2026 FDD

    Initial investment · Item 7

    SpringHill Suites By Marriott

    $13,249,200 – $38,623,500

    2026 FDD · Item 7

    SureStay Collection by Best Western

    $880,775 – $2,920,725

    2026 FDD · Item 7 · PDF p. 30

    Initial franchise fee · Item 5

    SpringHill Suites By Marriott

    —

    2026 FDD · Item 5 · PDF p. 38

    SureStay Collection by Best Western

    Not available

    Royalty · Item 6

    SpringHill Suites By Marriott

    Not available

    SureStay Collection by Best Western

    Not available

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • SpringHill Suites By Marriott discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only SpringHill Suites By Marriott has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    SpringHill Suites By Marriott

    $13,249,200 – $38,623,500
    2026 FDD · Item 7

    SureStay Collection by Best Western

    $880,775 – $2,920,725
    TOTAL — range low
    2026 FDD · Item 7 · PDF p. 30
    Standard initial franchise fee (Item 5)

    SpringHill Suites By Marriott

    —
    2026 FDD · Item 5 · PDF p. 38

    SureStay Collection by Best Western

    Not available
    No single standard fee identified
    Royalty (Item 6)

    SpringHill Suites By Marriott

    Not available
    No reviewed royalty record

    SureStay Collection by Best Western

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    SpringHill Suites By Marriott

    $220
    tion to the Marketing Fund of 2.5% of gross room sales); plus $10,000 per year; plus — 220
    2026 FDD · Item 6 · PDF p. 38

    SureStay Collection by Best Western

    Not available
    No reviewed brand or advertising fund fee

    System scale & health

    Total outlets (Item 20)

    SpringHill Suites By Marriott

    566
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 123

    SureStay Collection by Best Western

    16
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 49
    Net outlet change (Item 20)

    SpringHill Suites By Marriott

    +44
    Calculated: 522 at end of 2023 → 566 at end of 2025

    SureStay Collection by Best Western

    +11
    Calculated: 5 at end of 2024 → 16 at end of 2025
    Outlet exits (Item 20)

    SpringHill Suites By Marriott

    Not available
    No complete exit records for a year

    SureStay Collection by Best Western

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    SpringHill Suites By Marriott

    1996
    From a verified franchisor listing

    SureStay Collection by Best Western

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    SpringHill Suites By Marriott

    Not available
    Not in reviewed records

    SureStay Collection by Best Western

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    SpringHill Suites By Marriott
    Locations counted not stated in the reviewed record — 510reservationIncludedHotels
    1.2 percent
    other ookings from Marriott.com was 48.7%; the median bookings from Voice Reservations was
    2026 FDD · Item 19 · PDF p. 119
    Locations counted not stated in the reviewed record — 508STRIncludedHotels
    32.1 percent
    other 508 were STR Included Hotels. Of the 508 STR Included Hotels in 2025, 163 hotels or
    2026 FDD · Item 19 · PDF p. 118
    Locations counted not stated in the reviewed record — 526one-yearcomps
    $99
    other he 1-Year Comp Hotels ranged from $39.88 to $323.93, with a median average RevPAR of
    2026 FDD · Item 19 · PDF p. 118
    +4 more groups in the full report
    SureStay Collection by Best Western

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    SpringHill Suites By Marriott vs SureStay Collection by Best Western: common questions

    Which costs less to open, SpringHill Suites By Marriott or SureStay Collection by Best Western?
    SpringHill Suites By Marriott: $13,249,200 – $38,623,500 (2026 FDD · Item 7); SureStay Collection by Best Western: $880,775 – $2,920,725 (2026 FDD · Item 7 · PDF p. 30). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for SureStay Collection by Best Western. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, SpringHill Suites By Marriott or SureStay Collection by Best Western?
    SpringHill Suites By Marriott: 566 (2026 FDD · Item 20 · PDF p. 123); SureStay Collection by Best Western: 16 (2026 FDD · Item 20 · PDF p. 49). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do SpringHill Suites By Marriott and SureStay Collection by Best Western disclose financial performance (Item 19)?
    SpringHill Suites By Marriott has reviewed Item 19 figures for 7 location groups; SureStay Collection by Best Western makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full SpringHill Suites By Marriott report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full SureStay Collection by Best Western report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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