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    Wetzels Pretzels vs WOOPS!

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Wetzels Pretzels2026 FDDWOOPS!2026 FDD

    Initial investment · Item 7

    Wetzels Pretzels

    $147,000 – $172,125

    2026 FDD · Item 7

    WOOPS!

    $64,875 – $455,675

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Wetzels Pretzels

    Not available

    WOOPS!

    $46,000

    2026 FDD · Item 5 · PDF p. 10

    Royalty · Item 6

    Wetzels Pretzels

    6%

    2026 FDD · Item 6 · PDF p. 33

    WOOPS!

    120%

    2026 FDD · Item 6 · PDF p. 17

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Wetzels Pretzels and WOOPS! disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Wetzels Pretzels: 10, WOOPS!: 25). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Wetzels Pretzels

    $147,000 – $172,125
    2026 FDD · Item 7

    WOOPS!

    $64,875 – $455,675
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Wetzels Pretzels

    Not available
    No single standard fee identified

    WOOPS!

    $46,000
    2026 FDD · Item 5 · PDF p. 10
    Royalty (Item 6)

    Wetzels Pretzels

    6%
    et-Front Bakery located within a Walmart location, the Royalty Fee may be reduced to — 6%
    2026 FDD · Item 6 · PDF p. 33

    WOOPS!

    120%
    If the franchisee does not report monthly revenue, the franchisor collects 120% of the last Continuing Royalty Fee collected and settles the balance in the next period in which revenue is reported.
    2026 FDD · Item 6 · PDF p. 17
    Brand / advertising fund (Item 6)

    Wetzels Pretzels

    1%
    he Manual. See note 2. Advertising Fund Contributions For a Non-Street-Front Bakery, — 1% — 1%
    2026 FDD · Item 6 · PDF p. 33

    WOOPS!

    2% of monday through sunday), directly to the brand fund.
    Brand Fund Contribution: 2% of monthly Gross Revenue, subject to increases not exceeding 3% of monthly Gross Revenue; paid weekly on Tuesday for the prior week’s Gross Revenue
    2026 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    Wetzels Pretzels

    458
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 87

    WOOPS!

    Not available
    No reviewed outlet counts
    Net outlet change (Item 20)

    Wetzels Pretzels

    +71
    Calculated: 387 at end of 2023 → 458 at end of 2025

    WOOPS!

    Not available
    Only one year reported
    Outlet exits (Item 20)

    Wetzels Pretzels

    Not available
    No complete exit records for a year

    WOOPS!

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Wetzels Pretzels

    Not available
    Not in reviewed records

    WOOPS!

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Wetzels Pretzels

    Not available
    Not in reviewed records

    WOOPS!

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Wetzels Pretzels
    Locations counted not stated in the reviewed record — Mall stores without RMU
    $837,216
    other ZELS Bakeries that operate without an RMU achieve Average Adjusted Gross Revenues of
    2026 FDD · Item 19 · PDF p. 83
    Locations counted not stated in the reviewed record — NTO/transit
    $562,792
    other Adj. Gross Revenues
    2026 FDD · Item 19 · PDF p. 82
    Locations counted not stated in the reviewed record — Concession truck/trailer
    43 percent
    other % of WETZEL’S PRETZELS Bakeries at or Above Average
    2026 FDD · Item 19 · PDF p. 82
    +7 more groups in the full report
    WOOPS!
    Locations counted not stated in the reviewed record — 5 temporary pop-up/event outlets
    2 months
    other Pop Up 1
    2026 FDD · Item 19 · PDF p. 61
    Locations counted not stated in the reviewed record — Bake Shop 2; 20mobile/3shops as source table introduction; source24total/21mobi…
    1,110 transactions
    other Bake Shop 2 February
    2026 FDD · Item 19 · PDF p. 57
    Locations counted not stated in the reviewed record — Mobile 14; 20mobile/3shops as source table introduction; source24total/21mobile…
    $27
    other Mobile 14 November
    2026 FDD · Item 19 · PDF p. 60
    +22 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Wetzels Pretzels vs WOOPS!: common questions

    Which costs less to open, Wetzels Pretzels or WOOPS!?
    Wetzels Pretzels: $147,000 – $172,125 (2026 FDD · Item 7); WOOPS!: $64,875 – $455,675 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for WOOPS!. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Wetzels Pretzels and WOOPS! royalties compare?
    Wetzels Pretzels: 6% (2026 FDD · Item 6 · PDF p. 33); WOOPS!: 120% (2026 FDD · Item 6 · PDF p. 17). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Wetzels Pretzels and WOOPS! disclose financial performance (Item 19)?
    Wetzels Pretzels has reviewed Item 19 figures for 10 location groups; WOOPS! has reviewed Item 19 figures for 25 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    Full Wetzels Pretzels report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full WOOPS! report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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