Caption by Hyatt
Franchise research report · reviewed 2026 disclosure data
Researching Caption by Hyatt franchise opportunities? Every figure below is cited to the FDD.
The StandardX franchise operates as a modern hospitality brand under Hyatt Franchising, offering contemporary accommodations and services in the competitive hot
Headline figures
Caption by Hyatt quick facts
- Is Caption by Hyatt a franchise?
- Yes. Caption by Hyatt offers franchises through a Franchise Disclosure Document. At the end of 2024, it reported 1 franchised and 1 company-owned outlets (2025 FDD, Item 20, PDF p. 82).
- How much does it cost to open a Caption by Hyatt franchise?
- The Caption by Hyatt Franchise Disclosure Document reports an estimated initial investment of $24,998,472 (2026 FDD, Item 7, PDF p. 38). This is the franchisor's disclosed estimate, not a quote. Details
- What ongoing fees does Caption by Hyatt charge?
- The disclosed ongoing royalty is 5% (2026 FDD, Item 6, PDF p. 21). The brand or advertising fund contribution is $0 (2025 FDD, Item 6, PDF p. 20). Other recurring fees are listed in Item 6. Details
- Does Caption by Hyatt disclose financial performance (Item 19)?
- No. The reviewed Caption by Hyatt FDD states that it does not make a financial performance representation in Item 19. Details
- How many Caption by Hyatt locations are there?
- The FDD reports 2 outlets at the end of 2024 (2025 FDD, Item 20, PDF p. 82). Existing locations do not indicate territory availability. Details
- Is Caption by Hyatt a good franchise to buy?
- Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 makes no financial performance representation, so ask current owners about results; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1Opening costs are estimated at $24,998,472 in the 2026 FDD (Item 7); several initial fee options apply.
- 2The franchisor makes no financial performance representation in Item 19.
- 3Outlets grew by 1 in 2024, to 2 (Systemwide, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Caption by Hyatt head-to-head
Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Total estimated initial investment
2026 FDD · Item 7 · PDF p. 38
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Royalty feeMain ongoing fee
61 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
No financial performance representation in Item 19
The reviewed 2026 FDD for Caption by Hyatt has no Item 19 figures on record. Franopolis does not estimate revenue or earnings in their place; ask the franchisor and current owners what unit-level information they can share.
Outlet Changes — Item 20
How has the outlet count changed?
Systemwide, as labeled in the FDD · counts as of ed 2 of each year.
2026 FDD · Item 20 · PDF p. 82
Net +1 outlets, 2022–2024
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2024 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($24,998,472) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Caption by Hyatt reports no financial performance figures in Item 19. What information can you share about unit-level results?
Reported units went from 1 to 2 in 2024. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Estimated initial investment — Item 7 · PDF p. 38
- [2]Outlet counts — Item 20, Table 1 · PDF p. 82
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
5 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2024 | hyatt hotels corporation total liabilities, december 31, 2024: $9,498 million | $9,498 |
| 2024 | hyatt hotels corporation total assets, december 31, 2024: $13,324 million | $13,324 |
| 2024 | hyatt hotels corporation net cash provided by operating activities, 2024: $633 million | $633 |
| 2024 | hyatt hotels corporation total equity, december 31, 2024: $3,826 million | $3,826 |
| 2024 | hyatt hotels corporation total revenue, 2024: $6,648 million | $6,648 |
| 2024 | hyatt hotels corporation net income, 2024: $1,296 million | $1,296 |
| — | net cash provided by operating activitiesMore than one value recorded for this year — open the FDD source before comparing | $379 |
| — | total revenuesMore than one value recorded for this year — open the FDD source before comparing | $7,101 |
| — | total liabilitiesMore than one value recorded for this year — open the FDD source before comparing | $9,498 |
| — | total equity | $3,826 |
| — | total revenuesMore than one value recorded for this year — open the FDD source before comparing | $6,648 |
| — | cash and cash equivalentsMore than one value recorded for this year — open the FDD source before comparing | $787 |
These figures describe the franchisor company, not individual franchise locations.
What changed from 2025 to 2026
- Franchise fee: $0 → $10,000
- System size: 1 → 2 units
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format, overlapping investment range, Item 20 outlet count and search interest. This is not a ranking or recommendation.
Comfort Inn
Quality Inn
Residence Inn by Marriott
SpringHill Suites By MarriottHPHyatt Place Hotels
Red Roof Inn / Red Roof PlusHead-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Reader notes on wording
Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.
Item 7 · PDF p. 38 · 2025 FDD
Our summary: Additional funds - 3 months: $NaN–$NaN
“Additional funds - 3 months $NaN to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 37 · 2025 FDD
Our summary: Pre-opening marketing and sales expenses: $NaN–$NaN
“Pre-opening marketing and sales expenses $NaN to $NaN”
Note: The page quote gives “NaN” as the figure, so the amount is not resolvable from the cited PDF page.
Item 7 · PDF p. 38 · 2025 FDD
Our summary: Training expenses (your and your personnel’s costs to attend): $NaN–$NaN
“Training expenses (your and your personnel’s costs to attend) $NaN to $NaN”
Note: The page quote gives “NaN” as the figure, so the amount is not resolvable from the cited PDF page.
Item 7 · PDF p. 37 · 2025 FDD
Our summary: Training expenses (fees and reimbursements payable to us): $NaN–$NaN
“Training expenses (fees and reimbursements payable to us) $NaN to $NaN”
Note: The page quote gives “NaN” as the figure, so the amount is not resolvable from the cited PDF page.
Item 7 · PDF p. 37 · 2025 FDD
Our summary: Revenue management fees: $0–$NaN
“Revenue management fees $0 to $NaN”
Note: The page quote gives “NaN” as the figure, so the amount is not resolvable from the cited PDF page.
Item 7 · PDF p. 37 · 2025 FDD
Our summary: Furniture, fixtures, other fixed assets and equipment: $NaN–$NaN
“Furniture, fixtures, other fixed assets and equipment $NaN to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 36 · 2025 FDD
Our summary: Extension of opening deadline: $0–$NaN
“Extension of opening deadline $0 to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 37 · 2025 FDD
Our summary: Operating supplies & equipment: $NaN–$NaN
“Operating supplies & equipment $NaN to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 38 · 2025 FDD
Our summary: Additional optional training: $0–$NaN
“Additional optional training $0 to $NaN”
Note: The cited PDF page text contains “NaN” instead of a resolvable disclosed amount, so the figure cannot be verified from that page.
Item 7 · PDF p. 36 · 2025 FDD
Our summary: Comfort letter fee(s): $0–$NaN
“Comfort letter fee(s) $0 to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 37 · 2025 FDD
Our summary: General and administrative buildout costs: $NaN–$NaN
“General and administrative buildout costs $NaN to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 36 · 2025 FDD
Our summary: Signage: $NaN–$NaN
“Signage $NaN to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 37 · 2025 FDD
Our summary: PIP fee: $0–$NaN
“PIP fee $0 to $NaN”
Note: The page quote gives “NaN” as the figure, so the amount is not resolvable from the cited PDF page.
Item 7 · PDF p. 37 · 2025 FDD
Our summary: Construction, improvements, remodeling, decorating costs and other sitework: $NaN–$NaN
“Construction, improvements, remodeling, decorating costs and other sitework $NaN to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 36 · 2025 FDD
Our summary: IT Project Management Services fee and expense reimbursement: $NaN–$NaN
“IT Project Management Services fee and expense reimbursement $NaN to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 38 · 2025 FDD
Our summary: TOTAL ESTIMATED INITIAL INVESTMENT (excluding real estate costs): $NaN–$NaN
“TOTAL ESTIMATED INITIAL INVESTMENT (excluding real estate costs) $NaN to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 38 · 2025 FDD
Our summary: Fire and life safety consultation: $NaN–$NaN
“Fire and life safety consultation $NaN to $NaN”
Note: The cited PDF page text contains “NaN” instead of a resolvable disclosed amount, so the figure cannot be verified from that page.
Item 7 · PDF p. 36 · 2025 FDD
Our summary: Alternative Design Services Review Fee: $0–$NaN
“Alternative Design Services Review Fee $0 to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 37 · 2025 FDD
Our summary: Field marketing program fees: $0–$NaN
“Field marketing program fees $0 to $NaN”
Note: The page quote gives “NaN” as the figure, so the amount is not resolvable from the cited PDF page.
Item 7 · PDF p. 37 · 2025 FDD
Our summary: Liquor license: $NaN–$NaN
“Liquor license $NaN to $NaN”
Note: The page quote gives “NaN” as the figure, so the amount is not resolvable from the cited PDF page.
Item 7 · PDF p. 36 · 2025 FDD
Our summary: Telecommunications systems, security system and Technology System equipment and fees: $NaN–$NaN
“Telecommunications systems, security system and Technology System equipment and fees $NaN to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 37 · 2025 FDD
Our summary: Operator approval: $0–$NaN
“Operator approval $0 to $NaN”
Note: The page quote gives “NaN” as the figure, so the amount is not resolvable from the cited PDF page.
Item 7 · PDF p. 36 · 2025 FDD
Our summary: New development application fee or change of ownership application fee: $NaN–$NaN
“New development application fee or change of ownership application fee $NaN to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 36 · 2025 FDD
Our summary: Architecture and design: $NaN–$NaN
“Architecture and design $NaN to $NaN”
Note: The cited FDD page shows “NaN” for the amount, so the disclosed figure cannot be resolved from the page.
Item 7 · PDF p. 38 · 2025 FDD
Our summary: Miscellaneous pre-opening costs: $NaN–$NaN
“Miscellaneous pre-opening costs $NaN to $NaN”
Note: The cited PDF page text contains “NaN” instead of a resolvable disclosed amount, so the figure cannot be verified from that page.
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.
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