Is Destination by Hyatt a franchise?

Yes. Destination by Hyatt offers franchises through a Franchise Disclosure Document. At the end of 2025, it reported 5 franchised and 9 company-owned outlets (2026 FDD, Item 20, PDF p. 81).

How much does it cost to open a Destination by Hyatt franchise?

The Destination by Hyatt Franchise Disclosure Document reports separate estimated initial investments by format: $93,512,793–$153,424,221 for total excluding real estate (2026 FDD, Item 7, PDF p. 38); $45,790,776–$253,820,733 for total estimated initial investment excluding real estate costs (range low end) (2025 FDD, Item 7, PDF p. 38). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote.

What ongoing fees does Destination by Hyatt charge?

The disclosed ongoing royalty is $5,000 (2025 FDD, Item 6, PDF p. 23). The brand or advertising fund contribution is $0 (2025 FDD, Item 6, PDF p. 20). Other recurring fees are listed in Item 6.

Does Destination by Hyatt disclose financial performance (Item 19)?

No. The reviewed Destination by Hyatt FDD states that it does not make a financial performance representation in Item 19.

How many Destination by Hyatt locations are there?

The FDD reports 14 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 81). Existing locations do not indicate territory availability.

Is Destination by Hyatt a good franchise to buy?

Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 makes no financial performance representation, so ask current owners about results; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.

Destination by Hyatt

Franchise research report · reviewed 2026 disclosure data

Researching Destination by Hyatt franchise opportunities? Every figure below is cited to the FDD.

Reviewed sources

The StandardX franchise operates as Hyatt's lifestyle hotel brand, focusing on contemporary accommodations and elevated guest experiences in urban markets.

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Destination by Hyatt quick facts

Is Destination by Hyatt a franchise?: Yes. Destination by Hyatt offers franchises through a Franchise Disclosure Document. At the end of 2025, it reported 5 franchised and 9 company-owned outlets (2026 FDD, Item 20, PDF p. 81).
How much does it cost to open a Destination by Hyatt franchise?: The Destination by Hyatt Franchise Disclosure Document reports separate estimated initial investments by format: $93,512,793–$153,424,221 for total excluding real estate (2026 FDD, Item 7, PDF p. 38); $45,790,776–$253,820,733 for total estimated initial investment excluding real estate costs (range low end) (2025 FDD, Item 7, PDF p. 38). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
What ongoing fees does Destination by Hyatt charge?: The disclosed ongoing royalty is $5,000 (2025 FDD, Item 6, PDF p. 23). The brand or advertising fund contribution is $0 (2025 FDD, Item 6, PDF p. 20). Other recurring fees are listed in Item 6. Details
Does Destination by Hyatt disclose financial performance (Item 19)?: No. The reviewed Destination by Hyatt FDD states that it does not make a financial performance representation in Item 19. Details
How many Destination by Hyatt locations are there?: The FDD reports 14 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 81). Existing locations do not indicate territory availability. Details
Is Destination by Hyatt a good franchise to buy?: Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 makes no financial performance representation, so ask current owners about results; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.

From reviewed FDD figures only. Not a recommendation or projection.

What the disclosures show

1Opening costs are estimated at $93,512,793 – $153,424,221 in the 2026 FDD (Item 7); several initial fee options apply.
2The franchisor makes no financial performance representation in Item 19.
3Outlets held steady in 2025, to 14 (United States, as labeled in the FDD, Item 20).

From reviewed FDD figures only. Not a recommendation or projection.

Compare outlet trendsPut Item 20 counts side by side with up to 3 other brands.

Destination by Hyatt head-to-head

Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.

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Costs · Items 5–7

What does it cost to open?

Estimated opening costs and the fees payable to the franchisor.

Startup Investment — Item 7

Total estimated initial investment

2026 FDD · Item 7 · PDF p. 38

Ongoing Fees — Item 6

Selected recurring charges; payment bases and conditions remain attached to each fee.

Royalty of gross rooms revenue from Channel BookingsMain ongoing fee

85 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.

Financial Performance — Item 19

What results are disclosed—and for which locations?

No financial performance representation in Item 19

The reviewed 2026 FDD for Destination by Hyatt has no Item 19 figures on record. Franopolis does not estimate revenue or earnings in their place; ask the franchisor and current owners what unit-level information they can share.

Outlet Changes — Item 20

How has the outlet count changed?

United States, as labeled in the FDD · counts as of December 31, 2025 of each year.

2026 FDD · Item 20 · PDF p. 81

Net +0 outlets, 2022–2025

Year-end counts reported in Item 20. The scale starts at zero, so the line looks nearly flat; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.

Questions to investigate

Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.

For the franchisor

Which line items in the 2026 Item 7 estimate ($93,512,793 – $153,424,221) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Destination by Hyatt reports no financial performance figures in Item 19. What information can you share about unit-level results?
Reported units went from 14 to 14 in 2025. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?

For current and former owners

How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
What support from the franchisor has been most and least useful?

For your advisors

Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.

Sources & vintage history

Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.

Citations (2026 FDD)

[1]Estimated initial investment — Item 7 · PDF p. 38
[2]Outlet counts — Item 20, Table 1 · PDF p. 81

"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD

Territory & operations

These are contract disclosures, not confirmation that any territory is currently available.

Legal & agreement

Franchisor financial statements

Fiscal year	Measure	Reported value
2025	base management fees	$446
2025	incentive management fees	$272
2025	gross fees	$1,198
2025	contra revenueMore than one value recorded for this year — open the FDD source before comparing	-$86
2025	distributionMore than one value recorded for this year — open the FDD source before comparing	$946
2025	other revenues	$39
2025	for reimbursed costs	$3,629
2025	owned and leasedMore than one value recorded for this year — open the FDD source before comparing	$1,122
2025	distributionMore than one value recorded for this year — open the FDD source before comparing	$823
2025	other direct costs	$73
2025	depreciation and amortization	$325
2025	reimbursed costs	$3,682

These figures describe the franchisor company, not individual franchise locations.

What changed from 2025 to 2026

Estimated initial investment: $45,790,776 – $253,820,733 → $93,512,793 – $153,424,221
Franchise fee: $2,500 → $30,000
System size: 28 → 14 units

SBA-backed loans to franchisees

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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.

At a glance

Business history

Not reviewed

Owner participation

Not reviewed

Territory language

Litigation disclosure

Not reviewed

Bankruptcy disclosure

Not reviewed

Agreement term

Not reviewed

Reader notes on wording

Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.

Item 6 · PDF p. 24 · 2026 FDD
Our summary: Monthly late interest lesser legal maximum; interest after seven days
“Late fee and interest $225 late fee plus lesser of 1½% per month or the highest rate law allows As incurred Late fee is due on all overdue amounts. Interest is due on all amounts more than 7 days late or not available for withdrawal by due date ”
Note: The cited claim could not be confirmed from the full text of PDF page 24.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Franchised 2025 — Net change
“2025 4 5 +1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 California 2025 — Ceased other
“2025 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 California 2025 — End
“2025 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Colorado 2024 — Start
“2024 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Franchised 2025 — End
“2025 4 5 +1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Franchised 2023 — Net change
“2023 1 3 +2”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Franchised 2023 — End
“2023 1 3 +2”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Franchised 2024 — End
“2024 3 4 +1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Franchised 2023 — Start
“2023 1 3 +2”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Systemwide 2024 — Start
“2024 14 14 0”
Note: Item 20 claim is state/geography-specific or not a national/systemwide Total row; it cannot be verified under the required scope.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Systemwide 2025 — Start
“2025 14 14 0”
Note: Item 20 claim is state/geography-specific or not a national/systemwide Total row; it cannot be verified under the required scope.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Systemwide 2024 — End
“2024 14 14 0”
Note: Item 20 claim is state/geography-specific or not a national/systemwide Total row; it cannot be verified under the required scope.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Company-owned/managed 2024 — Net change
“2024 11 10 -1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Company-owned/managed 2024 — Start
“2024 11 10 -1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Company-owned/managed 2023 — Net change
“2023 13 11 -2”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Company-owned/managed 2025 — Net change
“2025 10 9 -1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Company-owned/managed 2025 — Start
“2025 10 9 -1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 81 · 2026 FDD
Our summary: Table 1 Company-owned/managed 2023 — End
“2023 13 11 -2”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 California 2023 — Reacquired
“2023 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 California 2024 — Reacquired
“2024 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 California 2025 — Terminations
“2025 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 California 2023 — End
“2023 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 California 2025 — Start
“2025 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 California 2024 — Opened
“2024 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 California 2024 — Ceased other
“2024 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 California 2023 — Start
“2023 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 California 2024 — Nonrenewals
“2024 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 California 2023 — Nonrenewals
“2023 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Colorado 2024 — End
“2024 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Missouri 2025 — Nonrenewals
“2025 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Colorado 2025 — End
“2025 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Colorado 2025 — Ceased other
“2025 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Missouri 2025 — Ceased other
“2025 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Colorado 2024 — Nonrenewals
“2024 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Missouri 2025 — Start
“2025 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Colorado 2025 — Start
“2025 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Colorado 2025 — Opened
“2025 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Colorado 2025 — Reacquired
“2025 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Missouri 2025 — Reacquired
“2025 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Nevada 2023 — Terminations
“2023 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Nevada 2025 — Opened
“2025 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Nevada 2025 — Nonrenewals
“2025 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Nevada 2023 — Opened
“2023 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Nevada 2023 — Reacquired
“2023 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Nevada 2024 — Reacquired
“2024 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Nevada 2024 — Opened
“2024 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Nevada 2024 — Ceased other
“2024 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Nevada 2023 — Nonrenewals
“2023 0 1 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.
Item 20 · PDF p. 82 · 2026 FDD
Our summary: Table 3 Nevada 2025 — Start
“2025 1 0 0 0 0 0 1”
Note: This is not a verifiable national/systemwide Total row for Item 20.

Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.

Compare Destination by Hyatt with…

Destination by Hyatt

Headline figures

Destination by Hyatt quick facts

What the disclosures show

Destination by Hyatt head-to-head

What does it cost to open?

Startup Investment — Item 7

Ongoing Fees — Item 6

What results are disclosed—and for which locations?

How has the outlet count changed?

Questions to investigate

For the franchisor

For current and former owners

For your advisors

Sources & vintage history

Citations (2026 FDD)

Territory & operations

Legal & agreement

Franchisor financial statements

What changed from 2025 to 2026

SBA-backed loans to franchisees

Related research

Head-to-head comparisons

At a glance

Reader notes on wording