Hammer & Nails
Franchise research report · reviewed 2026 disclosure data
Researching Hammer & Nails franchise opportunities? Every figure below is cited to the FDD.
Hammer & Nails provides men’s grooming services, including haircuts, shaves, beard care, manicures and pedicures, through a membership-based shop model. Its first location opened in West Hollywood, California, in 2013 with manicure and pedicure services, adding barbering services in 2018.
Headline figures
Quick facts
- How much does it cost to open a Hammer & Nails franchise?
- The Hammer & Nails Franchise Disclosure Document reports separate estimated initial investments by format: $944,045 for total estimate — franchise agreement — high (2026 FDD, Item 7, PDF p. 22); $694,300 for total estimate — franchise agreement — low (2026 FDD, Item 7, PDF p. 22). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What is the Hammer & Nails initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $60,000 (2026 FDD, Item 5, PDF p. 15). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- What ongoing fees does Hammer & Nails charge?
- The disclosed ongoing royalty is $6 (2026 FDD, Item 6, PDF p. 17). The brand or advertising fund contribution is $2 (2026 FDD, Item 6, PDF p. 17). Other recurring fees are listed in Item 6. Details
- Does Hammer & Nails disclose financial performance (Item 19)?
- Yes. The Hammer & Nails FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 58). Figures apply only to the locations and period each one covers. Details
- How many Hammer & Nails locations are there?
- The FDD reports 59 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 62). Existing locations do not indicate territory availability. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $944,045 (Total Estimate — Franchise Agreement — high); $694,300 (Total Estimate — Franchise Agreement — low); several initial fee options apply.
- 2Item 19 covers 8 separate groups: revenue for 43 locations; revenue for 31 locations; revenue for 20 locations; revenue for 43 locations; revenue for 20 locations; revenue for 20 locations; revenue for 11 locations; revenue for 15 locations. They are not combined.
- 3Outlets grew by 16 in 2025, to 59 (Systemwide, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 2 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (4)
Each format has its own total. The total depends on the format you choose; multi-unit packages are listed but not included in the headline range.
- Total Estimate — Franchise Agreement — lowPDF p. 22$694,300
- Total Estimate — Franchise Agreement — highPDF p. 22$944,045
- Total Estimate — Multi-Unit Agreement — lowMulti-unitPDF p. 26$754,300
- Total Estimate — Multi-Unit Agreement — highMulti-unitPDF p. 26$1,234,045
Standard single-unit franchise fee
2026 FDD · Item 5 · PDF p. 15
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Royalty rateMain ongoing fee
51 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
8 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Revenue · 43 locations
- Who is counted
- Operational Franchise Outlets during 2025
- Period
- All Services
- Excluded
- New Franchise Outlets excluded; excludes retail and gift card purchases; service mix is net of tips and taxes.
Locations counted: not stated in the reviewed record
Revenue · 31 locations
- Who is counted
- Operational Franchise Outlets open for the full respective Calendar Year
- Period
- High
- Excluded
- New Franchise Outlets not open for the entire respective Calendar Year are excluded.
Locations counted: not stated in the reviewed record
Revenue · 20 locations
- Who is counted
- Operational Franchise Outlets open for the full 2023 Calendar Year
- Period
- Average
- Excluded
- New Franchise Outlets not open for the entire 2023 Calendar Year are excluded.
Locations counted: not stated in the reviewed record
Revenue · 43 locations
- Who is counted
- Operational Franchise Outlets open for the full 2025 Calendar Year
- Period
- High
- Excluded
- New Franchise Outlets not open for the entire 2025 Calendar Year are excluded.
Locations counted: not stated in the reviewed record
Revenue · 20 locations
- Who is counted
- Operational Franchise Outlets open for at least three full Calendar Years
- Period
- Median
- Excluded
- Franchise Outlets open for at least three full Calendar Years; outlets not open for three or more full Calendar Years are excluded.
Locations counted: not stated in the reviewed record
Revenue · 20 locations
- Who is counted
- Operational Franchise Outlets open for the full respective Calendar Year
- Period
- High
- Excluded
- New Franchise Outlets not open for the entire respective Calendar Year are excluded.
Locations counted: not stated in the reviewed record
Revenue · 11 locations
- Who is counted
- Operational Franchise Outlets open for at least three full Calendar Years
- Period
- Average
- Excluded
- Franchise Outlets not open for three or more full Calendar Years are excluded.
Locations counted: not stated in the reviewed record
Revenue · 15 locations
- Who is counted
- Operational Franchise Outlets open for at least three full Calendar Years
- Period
- Average
- Excluded
- Franchise Outlets not open for three or more full Calendar Years are excluded.
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
Systemwide, as labeled in the FDD · counts as of Year 2025 of each year.
2026 FDD · Item 20 · PDF p. 62
Net +28 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($694,300 – $944,045) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 43 to 59 in 2025. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Standard initial franchise fee — Item 5 · PDF p. 15
- [2]Item 19 — Locations counted not stated in the reviewed record — Operational Franchise Outlets during 2025 · PDF p. 58
- [3]Item 19 — Locations counted not stated in the reviewed record — Operational Franchise Outlets open for the full respective Calendar Year · PDF p. 56
- [4]Item 19 — Locations counted not stated in the reviewed record — Operational Franchise Outlets open for the full 2023 Calendar Year · PDF p. 56
- [5]Item 19 — Locations counted not stated in the reviewed record — Operational Franchise Outlets open for the full 2025 Calendar Year · PDF p. 56
- [6]Item 19 — Locations counted not stated in the reviewed record — Operational Franchise Outlets open for at least three full Calendar Years · PDF p. 57
- [7]Item 19 — Locations counted not stated in the reviewed record — Operational Franchise Outlets open for the full respective Calendar Year · PDF p. 56
- [8]Item 19 — Locations counted not stated in the reviewed record — Operational Franchise Outlets open for at least three full Calendar Years · PDF p. 57
- [9]Item 19 — Locations counted not stated in the reviewed record — Operational Franchise Outlets open for at least three full Calendar Years · PDF p. 57
- [10]Outlet counts — Item 20, Table 1 · PDF p. 62
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2025 | total assets | $4,559,380 |
| 2025 | income | -$160,999 |
| 2025 | net cash provided | $148,127 |
| 2025 | net cash provided by | $5,332 |
| 2025 | total current liabilities | $1,388,768 |
| 2025 | cash | $891,716 |
| 2025 | accounts receivable, net | $417,187 |
| 2025 | total current assets | $2,122,124 |
| 2025 | revenue | $5,335,724 |
| 2025 | net income | $162,506 |
| 2025 | purchase of property and equipment | -$6,763 |
| 2025 | total long-term liabilities | $5,659,090 |
| 2025 | total liabilities | $7,047,858 |
| 2025 | members’ deficit | -$2,488,478 |
| 2025 | total operating expenses | $5,496,723 |
| 2025 | total other income | $323,505 |
| 2025 | net change in cash | $146,696 |
| 2025 | cash, end of year | $891,716 |
| 2024 | accounts receivable, net | $409,604 |
| 2024 | total assets | $3,556,899 |
| 2024 | total long-term liabilities | $5,081,373 |
| 2024 | members’ deficit | -$2,656,316 |
| 2024 | revenue | $3,967,297 |
| 2024 | total other income | $48,050 |
| 2024 | total operating expenses | $4,000,371 |
| 2024 | cash | $745,020 |
| 2024 | cash, end of year | $745,020 |
| 2024 | total current assets | $1,498,642 |
| 2024 | total current liabilities | $1,131,842 |
| 2024 | net change in cash | -$176,346 |
| 2024 | income | -$33,074 |
| 2024 | total liabilities | $6,213,215 |
| 2024 | net income | $14,976 |
| 2024 | net cash provided | -$27,699 |
| 2024 | purchase of property and equipment | -$4,107 |
| 2024 | net cash provided by | -$144,540 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format and overlapping investment range. This is not a ranking or recommendation.
Head-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.