Franopolis
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    Hyatt Centric

    Franchise research report · reviewed 2026 disclosure data

    Researching Hyatt Centric franchise opportunities? Every figure below is cited to the FDD.

    Reviewed sources

    The StandardX franchise operates as a modern hospitality brand under Hyatt's portfolio, offering a distinctive hotel experience that blends contemporary design

    Headline figures

    Quick facts

    How much does it cost to open a Hyatt Centric franchise?
    The Hyatt Centric Franchise Disclosure Document reports an estimated initial investment of $54,547,393–$89,056,821 (2026 FDD, Item 7, PDF p. 38). This is the franchisor's disclosed estimate, not a quote. Details
    What ongoing fees does Hyatt Centric charge?
    The disclosed ongoing royalty is $5,000 (2026 FDD, Item 6, PDF p. 23). The brand or advertising fund contribution is $1,027 (2026 FDD, Item 6, PDF p. 27). Other recurring fees are listed in Item 6. Details

    From reviewed FDD figures only. Not a recommendation or projection.

    What the disclosures show

    1. 1Opening costs are estimated at $54,547,393 – $89,056,821 in the 2026 FDD (Item 7); several initial fee options apply.
    2. 2Item 19 has not been reviewed yet.

    From reviewed FDD figures only. Not a recommendation or projection.

    Costs · Items 5–7

    What does it cost to open?

    Estimated opening costs and the fees payable to the franchisor.

    Startup Investment — Item 7

    Total estimated initial investment

    2026 FDD · Item 7 · PDF p. 38

    Ongoing Fees — Item 6

    Selected recurring charges; payment bases and conditions remain attached to each fee.

    Royalty after termination feeMain ongoing fee

    74 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.

    Financial Performance — Item 19

    What results are disclosed—and for which locations?

    No financial performance representation in Item 19

    The reviewed 2026 FDD for Hyatt Centric has no Item 19 figures on record. Franopolis does not estimate revenue or earnings in their place; ask the franchisor and current owners what unit-level information they can share.

    Outlet Changes — Item 20

    How has the outlet count changed?

    Coverage not stated in the reviewed record · counts as of year end of each year.

    2026 FDD · Item 20 ·

    Questions to investigate

    Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.

    For the franchisor

    • Which line items in the 2026 Item 7 estimate ($54,547,393 – $89,056,821) vary most by market, and why?

    • Which initial fee option would apply to my situation, and what conditions or discounts affect it?

    • Does the current FDD include an Item 19 financial performance representation?

    • Is a territory available in my area, and how is it defined in my agreement?

    For current and former owners

    • How did your actual startup costs and timeline compare with the Item 7 estimate?

    • How many hours a week do you work in the business, and in what role?

    • What support from the franchisor has been most and least useful?

    For your advisors

    • Ask a franchise attorney to review the territory, renewal, transfer and termination terms.

    • Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.

    Sources & vintage history

    Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.

    Citations (2026 FDD)

    1. [1]Estimated initial investment — Item 7 · PDF p. 38

    "PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD

    Territory & operations

    These are contract disclosures, not confirmation that any territory is currently available.

    Legal & agreement

    Franchisor financial statements

    Fiscal yearMeasureReported value
    2025base management fees$446
    2025gross fees$1,198
    2025net fees$1,112
    2025net gains and interest income from marketable securities held to fund rabbi trusts$50
    2025total revenues$7,101
    2025distribution expense$823
    2025equity earnings-$46
    2025transaction and integration costs$173
    2025asset impairments-$40
    2025total direct and general and administrative expenses$6,753
    2025income before income taxes$81
    2025comprehensive income attributable to hyatt hotels corporation$68
    2025inventories$8
    2025net income attributable to hyatt hotels corporation-$52
    2025current maturities of long-term debt$6
    2025total stockholders’ equity$3,334
    2025prepaids and other assets$169
    2025foreign currency translation adjustments$153
    2025accumulated other comprehensive loss-$149
    2025comprehensive income attributable to noncontrolling interests$41
    2025intangibles, net$2,229
    2025total liabilities$10,377
    2025accrued expenses and other current liabilities$592
    2025retained earnings$3,482
    2025payments for key money assets-$134
    2025net cash provided by$357
    2025net cash used in financing activities-$954
    2025proceeds from debt, net of issuance costs$3,080
    2025proceeds from marketable securities and short-term investments$958
    2025proceeds from sales of real estate and other, net$1,666
    2025contra revenue-$86
    2025incentive management fees$272
    2025franchise and other fees$480
    2025owned and leased revenue$1,375
    2025distribution revenue$946
    2025other revenues$39
    2025revenues for reimbursed costs$3,629
    2025general and administrative expense$555
    2025owned and leased expense$1,122
    2025other direct costs$73
    2025depreciation and amortization$325
    2025reimbursed costs$3,682
    2025interest expense-$317
    2025gains-$15
    2025other income$101
    2025provision for income taxes-$130
    2025net income-$49
    2025net income attributable to noncontrolling interests$3
    2025basic eps-$1
    2025diluted eps-$1
    2025derivative instrument adjustments$4
    2025pension liabilities adjustments$1
    2025other comprehensive income$158
    2025comprehensive income$109
    2025cash and cash equivalents$787
    2025restricted cash$1
    2025short-term investments$26
    2025receivables, net$1,123
    2025prepaid income taxes$63
    2025total current assets$2,177
    2025equity method investments$186
    2025property and equipment, net$1,577
    2025financing receivables, net$442
    2025operating lease right-of-use assets$328
    2025goodwill$3,454
    2025deferred tax assets$518
    2025other assets$3,125
    2025total assets$14,036
    2025accounts payable$451
    2025current contract liabilities$1,584
    2025accrued compensation and benefits$226
    2025current operating lease liabilities$35
    2025total current liabilities$2,894
    2025long-term debt$4,272
    2025long-term contract liabilities$1,012
    2025long-term operating lease liabilities$243
    2025other long-term liabilities$1,956
    2025noncontrolling interests$325
    2025total equity$3,659
    2025total liabilities and equity$14,036
    2025net cash provided by operating activities$379
    2025purchases of marketable securities and short-term investments-$714
    2025acquisitions, net of cash acquired-$1,274
    2025capital expenditures-$220
    2025repayments and repurchases of debt-$3,629
    2025repurchases of common stock-$293
    2025dividends paid-$57
    2025net increase-$227
    2025cash and restricted cash$788
    2024distribution revenue$1,023
    2024total revenues$6,648
    2024transaction and integration costs$42
    2024net fees$1,030
    2024provision for income taxes-$267
    2024other income$257
    2024derivative instrument adjustments$3
    2024other direct costs$94
    2024inventories$8
    2024restricted cash$1
    2024operating lease right-of-use assets$328
    2024current contract liabilities$1,553
    2024accumulated other comprehensive loss-$269
    2024net income attributable to hyatt hotels corporation$1,296
    2024intangibles, net$2,167
    2024total current liabilities$3,274
    2024comprehensive income attributable to noncontrolling interests-$1
    2024property and equipment, net$1,689
    2024total liabilities$9,498
    2024prepaids and other assets$174
    2024other assets$2,843
    2024accrued compensation and benefits$192
    2024retained earnings$3,815
    2024total current assets$2,733
    2024long-term contract liabilities$843
    2024other long-term liabilities$1,810
    2024proceeds from marketable securities and short-term investments$1,338
    2024net cash provided by$81
    2024repayments and repurchases of debt-$750
    2024net cash provided by operating activities$633
    2024net cash used in financing activities-$618
    2024net increase$96
    2024contra revenue-$69
    2024base management fees$399
    2024incentive management fees$242
    2024franchise and other fees$458
    2024gross fees$1,099
    2024owned and leased revenue$1,174
    2024other revenues$69
    2024revenues for reimbursed costs$3,352
    2024general and administrative expense$548
    2024owned and leased expense$925
    2024distribution expense$875
    2024depreciation and amortization$333
    2024reimbursed costs$3,457
    2024total direct and general and administrative expenses$6,274
    2024net gains and interest income from marketable securities held to fund rabbi trusts$49
    2024goodwill$2,541
    2024equity earnings$31
    2024interest expense-$180
    2024gains$1,245
    2024asset impairments-$213
    2024income before income taxes$1,563
    2024net income$1,296
    2024basic eps$13
    2024diluted eps$13
    2024foreign currency translation adjustments-$96
    2024available-for-sale debt securities unrealized fair value adjustments-$2
    2024other comprehensive income-$95
    2024comprehensive income$1,201
    2024comprehensive income attributable to hyatt hotels corporation$1,202
    2024cash and cash equivalents$1,011
    2024short-term investments$372
    2024receivables, net$1,121
    2024prepaid income taxes$46
    2024equity method investments$189
    2024financing receivables, net$368
    2024deferred tax assets$466
    2024total assets$13,324
    2024current maturities of long-term debt$456
    2024accounts payable$475
    2024accrued expenses and other current liabilities$565
    2024current operating lease liabilities$33
    2024long-term debt$3,326
    2024long-term operating lease liabilities$245
    2024total stockholders’ equity$3,547
    2024noncontrolling interests$279
    2024total equity$3,826
    2024total liabilities and equity$13,324
    2024payments for key money assets-$153
    2024purchases of marketable securities and short-term investments-$1,775
    2024acquisitions, net of cash acquired-$609
    2024capital expenditures-$170
    2024proceeds from sales of real estate and other, net$1,421
    2024proceeds from debt, net of issuance costs$1,424
    2024repurchases of common stock-$1,190
    2024dividends paid-$60
    2024cash and restricted cash$1,015
    2023incentive management fees$232
    2023contra revenue-$47
    2023net gains and interest income from marketable securities held to fund rabbi trusts$55
    2023other revenues$300
    2023general and administrative expense$578
    2023depreciation and amortization$397
    2023revenues for reimbursed costs$3,058
    2023interest expense-$145
    2023diluted eps$2
    2023net income attributable to hyatt hotels corporation$220
    2023derivative instrument adjustments$6
    2023purchases of marketable securities and short-term investments-$483
    2023acquisitions, net of cash acquired-$175
    2023proceeds from sales of real estate and other, net-$10
    2023repurchases of common stock-$453
    2023net cash provided by-$365
    2023franchise and other fees$364
    2023base management fees$374
    2023gross fees$970
    2023net fees$923
    2023owned and leased revenue$1,339
    2023distribution revenue$1,047
    2023total revenues$6,667
    2023owned and leased expense$1,022
    2023distribution expense$859
    2023other direct costs$336
    2023transaction and integration costs$42
    2023reimbursed costs$3,144
    2023total direct and general and administrative expenses$6,378
    2023equity earnings-$1
    2023gains$18
    2023asset impairments-$30
    2023other income$124
    2023income before income taxes$310
    2023provision for income taxes-$90
    2023net income$220
    2023basic eps$2
    2023foreign currency translation adjustments$46
    2023available-for-sale debt securities unrealized fair value adjustments$15
    2023other comprehensive income$67
    2023comprehensive income$287
    2023comprehensive income attributable to hyatt hotels corporation$287
    2023payments for key money assets-$132
    2023net cash provided by operating activities$800
    2023proceeds from marketable securities and short-term investments$576
    2023capital expenditures-$198
    2023proceeds from debt, net of issuance costs$596
    2023repayments and repurchases of debt-$660
    2023dividends paid-$47
    2023net cash used in financing activities-$578
    2023net increase-$148
    2023cash and restricted cash$919

    These figures describe the franchisor company, not individual franchise locations.

    SBA-backed loans to franchisees

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    Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.

    Related research

    Brands in the same subcategory first, then the wider industry, ordered by shared business format and overlapping investment range. This is not a ranking or recommendation.

    ABApartments by Marriott BonvoyChoice Hotels InternationalJBJdV by HyattMHMGallery Hotel CollectionSHSheraton Hotels & ResortsCSCandlewood Suites

    Head-to-head comparisons

    Hyatt Centric vs Apartments by Marriott BonvoyHyatt Centric vs Choice Hotels InternationalHyatt Centric vs JdV by Hyatt
    Compare reviewed facts

    At a glance

    Business history

    Not reviewed

    Owner participation

    Not reviewed

    Territory language

    Litigation disclosure

    Not reviewed

    Bankruptcy disclosure

    Not reviewed

    Agreement term

    Not reviewed

    Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.