Hyatt Studios
Franchise research report · reviewed 2026 disclosure data
Researching Hyatt Studios franchise opportunities? Every figure below is cited to the FDD.
The StandardX franchise operates as a select-service hotel brand under Hyatt's portfolio, targeting the growing mid-scale hospitality segment with modern amenit
Headline figures
Quick facts
- How much does it cost to open a Hyatt Studios franchise?
- The Hyatt Studios Franchise Disclosure Document reports separate estimated initial investments by format: $78,399–$599,826 for amount included in total investment payable to franchisor or affiliate: $78,399 to $599,826. (2026 FDD, Item 7, PDF p. 1); $14,882,103–$19,429,139 for total estimated initial investment excluding real estate costs: $14,882,103 to $19,429,139. (2026 FDD, Item 7, PDF p. 38). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What ongoing fees does Hyatt Studios charge?
- The disclosed ongoing royalty is $5 (2026 FDD, Item 6, PDF p. 21). Other recurring fees are listed in Item 6. Details
- Does Hyatt Studios disclose financial performance (Item 19)?
- No. The reviewed Hyatt Studios FDD states that it does not make a financial performance representation in Item 19. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $78,399 – $599,826 (Amount included in total investment payable to franchisor or affiliate: $78,399 to $599,826.); $14,882,103 – $19,429,139 (Total estimated initial investment excluding real estate costs: $14,882,103 to $19,429,139.); several initial fee options apply.
- 2The franchisor makes no financial performance representation in Item 19.
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 2 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (3)
Each format has its own total. The total depends on the format you choose; multi-unit packages are listed but not included in the headline range.
- Amount included in total investment payable to franchisor or affiliate: $78,399 to $599,826.PDF p. 1$78,399 – $599,826
- Total estimated initial investment excluding real estate costs: $14,882,103 to $19,429,139.PDF p. 38$14,882,103 – $19,429,139
- For a 110-room Hyatt Studios hotel, total investment to begin operation: $14,882,103 to $19,429,139.Multi-unitPDF p. 1$14,882,103 – $19,429,139
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Royalty Fee 5% — 5%Main ongoing fee
100 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
No financial performance representation in Item 19
The reviewed 2026 FDD for Hyatt Studios has no Item 19 figures on record. Franopolis does not estimate revenue or earnings in their place; ask the franchisor and current owners what unit-level information they can share.
Outlet Changes — Item 20
How has the outlet count changed?
Coverage not stated in the reviewed record · counts as of year end of each year.
2026 FDD · Item 20 ·
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($78,399 – $19,429,139) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Hyatt Studios reports no financial performance figures in Item 19. What information can you share about unit-level results?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Territory & operations
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2025 | gross fees | $1,198 |
| 2025 | revenues for reimbursed costs | $3,629 |
| 2025 | franchise and other fees | $480 |
| 2025 | net incomeMore than one value recorded for this year — open the FDD source before comparing | -$49 |
| 2025 | deferred tax assets | $518 |
| 2025 | other income | $101 |
| 2025 | gains | -$15 |
| 2025 | long-term contract liabilities | $1,012 |
| 2025 | (gains) losses on sales of real estate and other | $15 |
| 2025 | operating lease right-of-use assets | $328 |
| 2025 | accrued compensation and benefitsMore than one value recorded for this year — open the FDD source before comparing | $226 |
| 2025 | prepaids and other assetsMore than one value recorded for this year — open the FDD source before comparing | $169 |
| 2025 | property and equipment, net | $1,577 |
| 2025 | current maturities of long-term debt | $6 |
| 2025 | prepaids and other assetsMore than one value recorded for this year — open the FDD source before comparing | -$26 |
| 2025 | prepaid income taxesMore than one value recorded for this year — open the FDD source before comparing | -$82 |
| 2025 | contract liabilities | -$108 |
| 2025 | repayments and repurchases of debt | -$3,629 |
| 2025 | accounts payable, accrued expenses, and other current liabilities | -$176 |
| 2025 | other financing activities | -$28 |
| 2025 | noncontrolling interests | $325 |
| 2025 | repurchases of common stock | -$293 |
| 2025 | payment of withholding taxes for stock-based compensation | -$27 |
| 2025 | dividends paid | -$57 |
| 2025 | proceeds from real estate sales and other net | $1,666 |
| 2025 | proceeds from debt net issuance costs | $3,080 |
| 2025 | base management fees | $446 |
| 2025 | incentive management fees | $272 |
| 2025 | distributionMore than one value recorded for this year — open the FDD source before comparing | $946 |
| 2025 | contra revenueMore than one value recorded for this year — open the FDD source before comparing | -$86 |
| 2025 | net fees | $1,112 |
| 2025 | owned and leasedMore than one value recorded for this year — open the FDD source before comparing | $1,375 |
| 2025 | other revenues | $39 |
| 2025 | total revenues | $7,101 |
| 2025 | general and administrative | $555 |
| 2025 | owned and leasedMore than one value recorded for this year — open the FDD source before comparing | $1,122 |
| 2025 | distributionMore than one value recorded for this year — open the FDD source before comparing | $823 |
| 2025 | other direct costs | $73 |
| 2025 | transaction and integration costs | $173 |
| 2025 | depreciation and amortization | $325 |
| 2025 | reimbursed costs | $3,682 |
| 2025 | total direct and general and administrative expenses | $6,753 |
| 2025 | net gains | $50 |
| 2025 | equity earnings | -$46 |
| 2025 | interest expense | -$317 |
| 2025 | asset impairmentsMore than one value recorded for this year — open the FDD source before comparing | -$40 |
| 2025 | income before income taxes | $81 |
| 2025 | provision for income taxes | -$130 |
| 2025 | net incomeMore than one value recorded for this year — open the FDD source before comparing | -$52 |
| 2025 | basic | -$1 |
| 2025 | diluted | -$1 |
| 2025 | cash and cash equivalents | $787 |
| 2025 | retained earnings | $3,482 |
| 2025 | restricted cash | $1 |
| 2025 | short-term investments | $26 |
| 2025 | inventories | $8 |
| 2025 | prepaid income taxesMore than one value recorded for this year — open the FDD source before comparing | $63 |
| 2025 | total current assets | $2,177 |
| 2025 | equity method investments | $186 |
| 2025 | goodwill | $3,454 |
| 2025 | intangibles, net | $2,229 |
| 2025 | other assets | $3,125 |
| 2025 | total assets | $14,036 |
| 2025 | accounts payable | $451 |
| 2025 | accrued expenses and other current liabilities | $592 |
| 2025 | current contract liabilities | $1,584 |
| 2025 | current operating lease liabilities | $35 |
| 2025 | total current liabilities | $2,894 |
| 2025 | long-term debt | $4,272 |
| 2025 | long-term operating lease liabilities | $243 |
| 2025 | other long-term liabilitiesMore than one value recorded for this year — open the FDD source before comparing | $1,956 |
| 2025 | total liabilities | $10,377 |
| 2025 | amortization of share awards | $74 |
| 2025 | amortization of operating lease right-of-use assets | $34 |
| 2025 | deferred income taxes | -$60 |
| 2025 | asset impairmentsMore than one value recorded for this year — open the FDD source before comparing | $40 |
| 2025 | equity | $46 |
| 2025 | contra revenueMore than one value recorded for this year — open the FDD source before comparing | $86 |
| 2025 | gains) losses, net on marketable securities | -$19 |
| 2025 | contingent consideration liabilities fair value adjustments | -$37 |
| 2025 | payments for key money assets | -$134 |
| 2025 | other | $173 |
| 2025 | other long-term assets | -$11 |
| 2025 | deferred revenue related to the loyalty program | $271 |
| 2025 | operating lease liabilities | -$35 |
| 2025 | accrued compensation and benefitsMore than one value recorded for this year — open the FDD source before comparing | $22 |
| 2025 | other long-term liabilitiesMore than one value recorded for this year — open the FDD source before comparing | -$28 |
| 2025 | net cash provided by operating activities | $379 |
| 2025 | purchases of marketable securities and short-term investments | -$714 |
| 2025 | proceeds from marketable securities and short-term investments | $958 |
| 2025 | contributions to equity method and other investments | -$82 |
| 2025 | return of equity method and other investments | $20 |
| 2025 | acquisitions, net of cash acquired | -$1,274 |
| 2025 | capital expenditures | -$220 |
| 2025 | issuance of financing receivables | -$16 |
| 2025 | proceeds from financing receivables | $14 |
| 2025 | other investing activities | $5 |
| 2025 | net cash provided by | $357 |
| 2025 | net cash used in financing activities | -$954 |
| 2025 | effect of exchange rate changes on cash | -$9 |
| 2025 | net increaseMore than one value recorded for this year — open the FDD source before comparing | -$227 |
| 2025 | accumulated other comprehensive loss | -$149 |
| 2025 | net increaseMore than one value recorded for this year — open the FDD source before comparing | -$227 |
| 2025 | beginning of year | $1,015 |
| 2025 | end of year | $788 |
| 2025 | total stockholders' equity | $3,334 |
| 2025 | total equity | $3,659 |
| 2025 | receivables net | $1,123 |
| 2025 | financing receivables net | $442 |
| 2025 | change in receivables net | $58 |
| 2024 | distributionMore than one value recorded for this year — open the FDD source before comparing | $1,023 |
| 2024 | distributionMore than one value recorded for this year — open the FDD source before comparing | $875 |
| 2024 | equity earnings | $31 |
| 2024 | depreciation and amortization | $333 |
| 2024 | gains | $1,245 |
| 2024 | cash and cash equivalents | $1,011 |
| 2024 | restricted cash | $1 |
| 2024 | long-term debt | $3,326 |
| 2024 | total current liabilities | $3,274 |
| 2024 | total current assets | $2,733 |
| 2024 | other long-term liabilitiesMore than one value recorded for this year — open the FDD source before comparing | $1,810 |
| 2024 | amortization of operating lease right-of-use assets | $36 |
| 2024 | current maturities of long-term debt | $456 |
| 2024 | accounts payable | $475 |
| 2024 | asset impairmentsMore than one value recorded for this year — open the FDD source before comparing | $213 |
| 2024 | contra revenueMore than one value recorded for this year — open the FDD source before comparing | $69 |
| 2024 | payments for key money assets | -$153 |
| 2024 | other investing activities | -$13 |
| 2024 | net cash provided by operating activities | $633 |
| 2024 | repayments and repurchases of debt | -$750 |
| 2024 | dividends paid | -$60 |
| 2024 | gains) losses, net on marketable securities | -$54 |
| 2024 | net increaseMore than one value recorded for this year — open the FDD source before comparing | $93 |
| 2024 | accumulated other comprehensive loss | -$269 |
| 2024 | net cash provided by | $81 |
| 2024 | repurchases of common stock | -$1,190 |
| 2024 | purchases of marketable securities and short-term investments | -$1,775 |
| 2024 | contributions to equity method and other investments | -$88 |
| 2024 | payment of withholding taxes for stock-based compensation | -$43 |
| 2024 | other financing activities | $1 |
| 2024 | receivables net | $1,121 |
| 2024 | base management fees | $399 |
| 2024 | incentive management fees | $242 |
| 2024 | franchise and other fees | $458 |
| 2024 | gross fees | $1,099 |
| 2024 | contra revenueMore than one value recorded for this year — open the FDD source before comparing | -$69 |
| 2024 | net fees | $1,030 |
| 2024 | owned and leasedMore than one value recorded for this year — open the FDD source before comparing | $1,174 |
| 2024 | other revenues | $69 |
| 2024 | revenues for reimbursed costs | $3,352 |
| 2024 | total revenues | $6,648 |
| 2024 | general and administrative | $548 |
| 2024 | owned and leasedMore than one value recorded for this year — open the FDD source before comparing | $925 |
| 2024 | other direct costs | $94 |
| 2024 | transaction and integration costs | $42 |
| 2024 | reimbursed costs | $3,457 |
| 2024 | total direct and general and administrative expenses | $6,274 |
| 2024 | net gains | $49 |
| 2024 | interest expense | -$180 |
| 2024 | asset impairmentsMore than one value recorded for this year — open the FDD source before comparing | -$213 |
| 2024 | other income | $257 |
| 2024 | income before income taxes | $1,563 |
| 2024 | provision for income taxes | -$267 |
| 2024 | total equity | $3,826 |
| 2024 | net incomeMore than one value recorded for this year — open the FDD source before comparing | $1,296 |
| 2024 | net incomeMore than one value recorded for this year — open the FDD source before comparing | $1,296 |
| 2024 | basic | $13 |
| 2024 | diluted | $13 |
| 2024 | short-term investments | $372 |
| 2024 | inventories | $8 |
| 2024 | prepaids and other assetsMore than one value recorded for this year — open the FDD source before comparing | $174 |
| 2024 | prepaid income taxesMore than one value recorded for this year — open the FDD source before comparing | $46 |
| 2024 | equity method investments | $189 |
| 2024 | property and equipment, net | $1,689 |
| 2024 | operating lease right-of-use assets | $328 |
| 2024 | goodwill | $2,541 |
| 2024 | intangibles, net | $2,167 |
| 2024 | deferred tax assets | $466 |
| 2024 | other assets | $2,843 |
| 2024 | total assets | $13,324 |
| 2024 | accrued expenses and other current liabilities | $565 |
| 2024 | current contract liabilities | $1,553 |
| 2024 | accrued compensation and benefitsMore than one value recorded for this year — open the FDD source before comparing | $192 |
| 2024 | current operating lease liabilities | $33 |
| 2024 | retained earnings | $3,815 |
| 2024 | long-term contract liabilities | $843 |
| 2024 | long-term operating lease liabilities | $245 |
| 2024 | total liabilities | $9,498 |
| 2024 | (gains) losses on sales of real estate and other | -$1,245 |
| 2024 | amortization of share awards | $64 |
| 2024 | deferred income taxes | -$123 |
| 2024 | equity | -$31 |
| 2024 | contingent consideration liabilities fair value adjustments | -$39 |
| 2024 | other | $79 |
| 2024 | prepaid income taxesMore than one value recorded for this year — open the FDD source before comparing | $65 |
| 2024 | prepaids and other assetsMore than one value recorded for this year — open the FDD source before comparing | -$116 |
| 2024 | other long-term assets | -$6 |
| 2024 | accounts payable, accrued expenses, and other current liabilities | $56 |
| 2024 | contract liabilities | $48 |
| 2024 | deferred revenue related to the loyalty program | $203 |
| 2024 | operating lease liabilities | -$35 |
| 2024 | accrued compensation and benefitsMore than one value recorded for this year — open the FDD source before comparing | -$6 |
| 2024 | other long-term liabilitiesMore than one value recorded for this year — open the FDD source before comparing | -$6 |
| 2024 | proceeds from marketable securities and short-term investments | $1,338 |
| 2024 | return of equity method and other investments | $62 |
| 2024 | acquisitions, net of cash acquired | -$609 |
| 2024 | capital expenditures | -$170 |
| 2024 | issuance of financing receivables | -$136 |
| 2024 | proceeds from financing receivables | $51 |
| 2024 | net cash used in financing activities | -$618 |
| 2024 | effect of exchange rate changes on cash | -$3 |
| 2024 | net increaseMore than one value recorded for this year — open the FDD source before comparing | $96 |
| 2024 | beginning of year | $919 |
| 2024 | end of year | $1,015 |
| 2024 | total stockholders' equity | $3,547 |
| 2024 | noncontrolling interests | $279 |
| 2024 | financing receivables net | $368 |
| 2024 | change in receivables net | -$15 |
| 2024 | proceeds from real estate sales and other net | $1,421 |
| 2024 | proceeds from debt net issuance costs | $1,424 |
| 2023 | revenues for reimbursed costs | $3,058 |
| 2023 | contra revenueMore than one value recorded for this year — open the FDD source before comparing | -$47 |
| 2023 | total direct and general and administrative expenses | $6,378 |
| 2023 | owned and leasedMore than one value recorded for this year — open the FDD source before comparing | $1,022 |
| 2023 | distributionMore than one value recorded for this year — open the FDD source before comparing | $1,047 |
| 2023 | other revenues | $300 |
| 2023 | owned and leasedMore than one value recorded for this year — open the FDD source before comparing | $1,339 |
| 2023 | diluted | $2 |
| 2023 | reimbursed costs | $3,144 |
| 2023 | other direct costs | $336 |
| 2023 | provision for income taxes | -$90 |
| 2023 | income before income taxes | $310 |
| 2023 | (gains) losses on sales of real estate and other | -$18 |
| 2023 | net incomeMore than one value recorded for this year — open the FDD source before comparing | $220 |
| 2023 | amortization of share awards | $75 |
| 2023 | equity | $1 |
| 2023 | accrued compensation and benefits | -$22 |
| 2023 | deferred revenue related to the loyalty program | $202 |
| 2023 | acquisitions, net of cash acquired | -$175 |
| 2023 | repurchases of common stock | -$453 |
| 2023 | dividends paid | -$47 |
| 2023 | issuance of financing receivables | -$43 |
| 2023 | accounts payable, accrued expenses, and other current liabilities | -$29 |
| 2023 | net increaseMore than one value recorded for this year — open the FDD source before comparing | -$148 |
| 2023 | contract liabilities | $290 |
| 2023 | return of equity method and other investments | $7 |
| 2023 | repayments and repurchases of debt | -$660 |
| 2023 | payment of withholding taxes for stock-based compensation | -$16 |
| 2023 | end of year | $919 |
| 2023 | base management fees | $374 |
| 2023 | incentive management fees | $232 |
| 2023 | franchise and other fees | $364 |
| 2023 | gross fees | $970 |
| 2023 | net fees | $923 |
| 2023 | total revenues | $6,667 |
| 2023 | general and administrative | $578 |
| 2023 | distributionMore than one value recorded for this year — open the FDD source before comparing | $859 |
| 2023 | transaction and integration costs | $42 |
| 2023 | depreciation and amortization | $397 |
| 2023 | net gains | $55 |
| 2023 | equity earnings | -$1 |
| 2023 | interest expense | -$145 |
| 2023 | gains | $18 |
| 2023 | asset impairmentsMore than one value recorded for this year — open the FDD source before comparing | -$30 |
| 2023 | other income | $124 |
| 2023 | net incomeMore than one value recorded for this year — open the FDD source before comparing | $220 |
| 2023 | basic | $2 |
| 2023 | amortization of operating lease right-of-use assets | $42 |
| 2023 | deferred income taxes | -$125 |
| 2023 | asset impairmentsMore than one value recorded for this year — open the FDD source before comparing | $30 |
| 2023 | contra revenueMore than one value recorded for this year — open the FDD source before comparing | $47 |
| 2023 | gains) losses, net on marketable securities | -$34 |
| 2023 | contingent consideration liabilities fair value adjustments | $9 |
| 2023 | payments for key money assets | -$132 |
| 2023 | other | $85 |
| 2023 | prepaid income taxes | -$24 |
| 2023 | prepaids and other assets | -$66 |
| 2023 | other long-term assets | -$92 |
| 2023 | operating lease liabilities | -$43 |
| 2023 | other long-term liabilities | -$13 |
| 2023 | net cash provided by operating activities | $800 |
| 2023 | purchases of marketable securities and short-term investments | -$483 |
| 2023 | proceeds from marketable securities and short-term investments | $576 |
| 2023 | contributions to equity method and other investments | -$43 |
| 2023 | capital expenditures | -$198 |
| 2023 | proceeds from financing receivables | $1 |
| 2023 | other investing activities | $3 |
| 2023 | net cash provided by | -$365 |
| 2023 | other financing activities | $2 |
| 2023 | net cash used in financing activities | -$578 |
| 2023 | effect of exchange rate changes on cash | -$2 |
| 2023 | net increaseMore than one value recorded for this year — open the FDD source before comparing | -$145 |
| 2023 | beginning of year | $1,067 |
| 2023 | proceeds from real estate sales and other net | -$10 |
| 2023 | proceeds from debt net issuance costs | $596 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.
