IMAGE Studios
Franchise research report · reviewed 2026 disclosure data
Researching IMAGE Studios franchise opportunities? Every figure below is cited to the FDD.
- Franchising since
- 2015 Source: franchise.org
- Headquarters
- Salt Lake City, UT United States Source: franchise.org
Image Studios franchise specializes in luxury salon suites and spa services, providing independent beauty professionals with upscale rental spaces to build thei
Headline figures
Quick facts
- How much does it cost to open an IMAGE Studios franchise?
- The IMAGE Studios Franchise Disclosure Document reports an estimated initial investment of $773,392–$1,734,462 (2026 FDD, Item 7, PDF p. 21). This is the franchisor's disclosed estimate, not a quote. Details
- What is the IMAGE Studios initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $64,500 (2026 FDD, Item 5, PDF p. 9). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- What ongoing fees does IMAGE Studios charge?
- The disclosed ongoing royalty is $6 (2026 FDD, Item 6, PDF p. 11). The brand or advertising fund contribution is $110 (2026 FDD, Item 6, PDF p. 11). Other recurring fees are listed in Item 6. Details
- Does IMAGE Studios disclose financial performance (Item 19)?
- Yes. The IMAGE Studios FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 57). Figures apply only to the locations and period each one covers. Details
- How many IMAGE Studios locations are there?
- The FDD reports 129 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 60). Existing locations do not indicate territory availability. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1Opening costs are estimated at $773,392 – $1,734,462 in the 2026 FDD (Item 7); several initial fee options apply.
- 2Item 19 covers 12 separate groups: other measures and revenue for 10 All reporting salons; mixed locations; revenue and other measures for 13 All reporting salons; mixed locations; revenue and other measures for 31 All reporting salons; mixed locations; revenue and other measures for 26 All reporting salons; mixed locations; revenue and other measures for 8 All reporting salons; mixed locations; revenue and other measures for 7 All reporting salons; mixed locations; revenue for 32 Mixed franchised and2company outlets locations; revenue for 11 Mixed franchised and2company outlets locations; revenue for 21 Mixed franchised and2company outlets locations; revenue for 21 Mixed franchised and2company outlets locations; revenue for 18 Mixed franchised and2company outlets locations; other measures and revenue for 34 All reporting salons; mixed locations. They are not combined.
- 3Outlets grew by 34 in 2025, to 129 (United States, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Total estimated initial investment
2026 FDD · Item 7 · PDF p. 21
Standard single-unit franchise fee
2026 FDD · Item 5 · PDF p. 9
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Royalty — 6% of Gross Revenues or $300 per week minimum, whichever is greaterMain ongoing fee
61 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
12 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Revenue and other measures · 10 locations
- Who is counted
- 10locations opened2019
- Period
- Count exceeded average
- Excluded
- Includes currently operating salons opened byDec31,2025.
- Method
- No independent annualization; source figures copied. Average rent at opening. 2025cohort lacks full12months; pre2020software data unavailable.
Locations counted: not stated in the reviewed record
Revenue and other measures · 13 locations
- Who is counted
- 13locations opened2022
- Period
- lowest monthly average reported revenue was
- Excluded
- Includes currently operating salons opened byDec31,2025.
- Method
- No independent annualization; source figures copied. Month1 is openingmonth, notJanuary. 2025cohort lacks full12months; pre2020software data unavailable.
Locations counted: not stated in the reviewed record
Revenue and other measures · 31 locations
- Who is counted
- 31locations opened2023
- Period
- lowest monthly average reported revenue was
- Excluded
- Includes currently operating salons opened byDec31,2025.
- Method
- No independent annualization; source figures copied. Month1 is openingmonth, notJanuary. 2025cohort lacks full12months; pre2020software data unavailable.
Locations counted: not stated in the reviewed record
Revenue and other measures · 26 locations
- Who is counted
- 26locations opened2024
- Period
- lowest monthly average reported revenue was
- Excluded
- Includes currently operating salons opened byDec31,2025.
- Method
- No independent annualization; source figures copied. Month1 is openingmonth, notJanuary. 2025cohort lacks full12months; pre2020software data unavailable.
Locations counted: not stated in the reviewed record
Revenue and other measures · 8 locations
- Who is counted
- 8locations opened2020
- Period
- median was
- Excluded
- Includes currently operating salons opened byDec31,2025.
- Method
- No independent annualization; source figures copied. Year refers time sinceopening, notcalendar year. 2025cohort lacks full12months; pre2020software data unavailable.
Locations counted: not stated in the reviewed record
Revenue and other measures · 7 locations
- Who is counted
- 7locations opened2021
- Period
- highest reported yearly revenue was
- Excluded
- Includes currently operating salons opened byDec31,2025.
- Method
- No independent annualization; source figures copied. Year refers time sinceopening, notcalendar year. 2025cohort lacks full12months; pre2020software data unavailable.
Locations counted: not stated in the reviewed record
Revenue · 32 locations
- Who is counted
- Reporting Salons with 90%+ occupancy by December 31, 2025; two company-owned outlets disclosed across overall FPR; cohort ownership allocation unspecified
- Period
- 90%+ occupancy
- Excluded
- 10outlets failed reporting,3leftsystem (allopen12+months),34openedafterJanuary1,2025.
- Method
- Unaudited franchisee historical reports; revenue gross rental receipts and other revenue; key expenses not all expenses; imputed5.5%royalty+2%brand fund, actual new fee6%; detailed tables lack extracted cells.
Locations counted: not stated in the reviewed record
Revenue · 11 locations
- Who is counted
- 70–79%occupancy atDec31,2025; two company-owned outlets across overall FPR; cohort ownership allocation unspecified
- Period
- 70–79% occupancy
- Excluded
- 10outlets failed reporting,3leftsystem (allopen12+months),34openedafterJanuary1,2025.
- Method
- Unaudited franchisee historical reports; revenue gross rental receipts and other revenue; key expenses not all expenses; imputed5.5%royalty+2%brand fund, actual new fee6%; detailed tables lack extracted cells.
Locations counted: not stated in the reviewed record
Revenue · 21 locations
- Who is counted
- Reporting Salons with 80–89% occupancy by December 31, 2025; two company-owned outlets disclosed across overall FPR; cohort ownership allocation unspecified
- Period
- 80–89% occupancy
- Excluded
- 10outlets failed reporting,3leftsystem (allopen12+months),34openedafterJanuary1,2025.
- Method
- Unaudited franchisee historical reports; revenue gross rental receipts and other revenue; key expenses not all expenses; imputed5.5%royalty+2%brand fund, actual new fee6%; detailed tables lack extracted cells.
Locations counted: not stated in the reviewed record
Revenue · 21 locations
- Who is counted
- 80–89%occupancy atDec31,2025; two company-owned outlets across overall FPR; cohort ownership allocation unspecified
- Period
- 80–89% occupancy
- Excluded
- 10outlets failed reporting,3leftsystem (allopen12+months),34openedafterJanuary1,2025.
- Method
- Unaudited franchisee historical reports; revenue gross rental receipts and other revenue; key expenses not all expenses; imputed5.5%royalty+2%brand fund, actual new fee6%; detailed tables lack extracted cells.
Locations counted: not stated in the reviewed record
Revenue · 18 locations
- Who is counted
- <70%occupancy atDec31,2025; two company-owned outlets across overall FPR; cohort ownership allocation unspecified
- Period
- <70% occupancy
- Excluded
- 10outlets failed reporting,3leftsystem (allopen12+months),34openedafterJanuary1,2025.
- Method
- Unaudited franchisee historical reports; revenue gross rental receipts and other revenue; key expenses not all expenses; imputed5.5%royalty+2%brand fund, actual new fee6%; detailed tables lack extracted cells.
Locations counted: not stated in the reviewed record
Revenue and other measures · 34 locations
- Who is counted
- 34locations opened2025
- Period
- Percent exceeded average
- Excluded
- Includes currently operating salons opened byDec31,2025.
- Method
- No independent annualization; source figures copied. Average rent at opening. 2025cohort lacks full12months; pre2020software data unavailable.
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
United States, as labeled in the FDD · counts as of 2025 of each year.
2026 FDD · Item 20 · PDF p. 60
Net +60 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($773,392 – $1,734,462) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 95 to 129 in 2025. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Estimated initial investment — Item 7 · PDF p. 21
- [2]Standard initial franchise fee — Item 5 · PDF p. 9
- [3]Item 19 — Locations counted not stated in the reviewed record — 10locations opened2019 · PDF p. 57; PDF p. 58
- [4]Item 19 — Locations counted not stated in the reviewed record — 13locations opened2022 · PDF p. 57; PDF p. 58
- [5]Item 19 — Locations counted not stated in the reviewed record — 31locations opened2023 · PDF p. 57; PDF p. 58
- [6]Item 19 — Locations counted not stated in the reviewed record — 26locations opened2024 · PDF p. 57; PDF p. 58
- [7]Item 19 — Locations counted not stated in the reviewed record — 8locations opened2020 · PDF p. 58; PDF p. 57
- [8]Item 19 — Locations counted not stated in the reviewed record — 7locations opened2021 · PDF p. 58; PDF p. 57
- [9]Item 19 — Locations counted not stated in the reviewed record — Reporting Salons with 90%+ occupancy by December 31, 2025; two company-owned ou… · PDF p. 50
- [10]Item 19 — Locations counted not stated in the reviewed record — 70–79%occupancy atDec31,2025; two company-owned outlets across overall FPR; coh… · PDF p. 54
- [11]Item 19 — Locations counted not stated in the reviewed record — Reporting Salons with 80–89% occupancy by December 31, 2025; two company-owned… · PDF p. 52
- [12]Item 19 — Locations counted not stated in the reviewed record — 80–89%occupancy atDec31,2025; two company-owned outlets across overall FPR; coh… · PDF p. 52
- [13]Item 19 — Locations counted not stated in the reviewed record — <70%occupancy atDec31,2025; two company-owned outlets across overall FPR; cohor… · PDF p. 56
- [14]Item 19 — Locations counted not stated in the reviewed record — 34locations opened2025 · PDF p. 57; PDF p. 58
- [15]Outlet counts — Item 20, Table 1 · PDF p. 60
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
160 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same broad industry. Businesses in one industry are not always directly comparable. This is not a ranking or recommendation.
Head-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.