JdV by Hyatt

    Franchise research report · reviewed 2026 disclosure data

    Reviewed sources

    The StandardX franchise operates as a select-service hotel brand under Hyatt's portfolio, targeting the growing midscale hotel segment with modern amenities and

    Headline figures

    JdV by Hyatt quick facts

    Is JdV by Hyatt a franchise?
    Yes. JdV by Hyatt offers franchises through a Franchise Disclosure Document. At the end of 2024, it reported 6 franchised and 12 company-owned outlets (2025 FDD, Item 20, PDF p. 87).
    How much does it cost to open a JdV by Hyatt franchise?
    The JdV by Hyatt Franchise Disclosure Document reports separate estimated initial investments by format: $54,348,393–$89,009,821 for total estimated initial investment (excluding real estate costs): $54,348,393 to $89,009,821 (2026 FDD, Item 7, PDF p. 39); $42,040,926–$142,134,233 for total estimated initial investment excluding real estate costs (2025 FDD, Item 7, PDF p. 38). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
    What ongoing fees does JdV by Hyatt charge?
    The disclosed ongoing royalty is 7% (2026 FDD, Item 6, PDF p. 21). The brand or advertising fund contribution is $0 (2025 FDD, Item 6, PDF p. 20). Other recurring fees are listed in Item 6. Details
    Does JdV by Hyatt disclose financial performance (Item 19)?
    Yes. The JdV by Hyatt FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 85). Figures apply only to the locations and period each one covers. Details
    How many JdV by Hyatt locations are there?
    The FDD reports 18 outlets at the end of 2024 (2025 FDD, Item 20, PDF p. 87). Existing locations do not indicate territory availability. Details
    Is JdV by Hyatt a good franchise to buy?
    Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.

    From reviewed FDD figures only. Not a recommendation or projection.

    What the disclosures show

    1. 1Opening costs are estimated at $54,348,393 – $89,009,821 in the 2026 FDD (Item 7); several initial fee options apply.
    2. 2Item 19 covers 6 separate groups: other measures for 10 Affiliate>=50%owned or managed thirdparty locations; other measures and revenue for 10 Owned/Managed Covered Hotels locations; other measures for 8 Franchisees; may include affiliate<50%JVs locations; other measures and revenue for 8 Franchised Covered Hotels locations; other measures and revenue for 18 All Covered Hotels locations; other measures for 18 Mixed locations. They are not combined.
    3. 3Outlets grew by 1 in 2024, to 18 (Systemwide, as labeled in the FDD, Item 20).

    From reviewed FDD figures only. Not a recommendation or projection.

    JdV by Hyatt head-to-head

    Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.

    Costs · Items 5–7

    What does it cost to open?

    Estimated opening costs and the fees payable to the franchisor.

    Startup Investment — Item 7

    Total estimated initial investment

    2026 FDD · Item 7 · PDF p. 39

    Ongoing Fees — Item 6

    Selected recurring charges; payment bases and conditions remain attached to each fee.

    Royalty Fee — 7Main ongoing fee

    62 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.

    Financial Performance — Item 19

    What results are disclosed—and for which locations?

    6 separate populations, shown apart. Revenue is not owner income.

    10 locations

    Other measures · 10 locations

    Who is counted
    Owned/Managed Covered Hotels
    Period
    sample size
    Excluded
    Three opened/affiliated during2025 excluded; no temporary-closure exclusion. Excludes costs/operating expenses.
    Method
    18full-year hotels; unaudited internal data except STRindices. Occupancy weighted occupied/available rooms; ADRGRR/occupied;RevPARGRR/available. STRcompetitive-set indices portfolio weighted; may exclude nonreporters/new/insufficientcomps/concentration. Some conversions hadexistingcustomerbase; WOHhigh101.3%asprinted.

    These groups are never combined.

    Outlet Changes — Item 20

    How has the outlet count changed?

    Systemwide, as labeled in the FDD · counts as of December 31, 2024 of each year.

    2026 FDD · Item 20 · PDF p. 87

    Net +3 outlets, 2022–2024

    0152022172023182024+2+1

    Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2024 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.

    Questions to investigate

    Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.

    For the franchisor

    • Which line items in the 2026 Item 7 estimate ($54,348,393 – $89,009,821) vary most by market, and why?

    • Which initial fee option would apply to my situation, and what conditions or discounts affect it?

    • Which locations are included in the Item 19 figures, and which were excluded?

    • Reported units went from 17 to 18 in 2024. How many new units opened, closed or changed hands?

    • Is a territory available in my area, and how is it defined in my agreement?

    For current and former owners

    • How did your actual startup costs and timeline compare with the Item 7 estimate?

    • How many hours a week do you work in the business, and in what role?

    • How do your results compare with the Item 19 figures, and what explains the difference?

    • What support from the franchisor has been most and least useful?

    For your advisors

    • Ask a franchise attorney to review the territory, renewal, transfer and termination terms.

    • Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.

    Sources & vintage history

    Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.

    Citations (2026 FDD)

    1. [1]Estimated initial investment — Item 7 · PDF p. 39
    2. [2]Item 19 — Locations counted not stated in the reviewed record — Owned/Managed Covered Hotels · PDF p. 85; PDF p. 86; PDF p. 87; PDF p. 88
    3. [3]Item 19 — Locations counted not stated in the reviewed record — Owned/Managed Covered Hotels · PDF p. 85; PDF p. 86; PDF p. 87
    4. [4]Item 19 — Locations counted not stated in the reviewed record — Franchised Covered Hotels · PDF p. 85; PDF p. 86; PDF p. 87; PDF p. 88
    5. [5]Item 19 — Locations counted not stated in the reviewed record — Franchised Covered Hotels · PDF p. 85; PDF p. 86; PDF p. 87
    6. [6]Item 19 — Locations counted not stated in the reviewed record — All Covered Hotels · PDF p. 85; PDF p. 86; PDF p. 87
    7. [7]Item 19 — Locations counted not stated in the reviewed record — All Covered Hotels · PDF p. 85; PDF p. 86; PDF p. 87; PDF p. 88
    8. [8]Outlet counts — Item 20, Table 1 · PDF p. 87

    "PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD

    Territory & operations

    These are contract disclosures, not confirmation that any territory is currently available.

    Franchisor financial statements

    Fiscal yearMeasureReported value
    2025cash and cash equivalentsMore than one value recorded for this year — open the FDD source before comparing$787
    2025property and equipment, net$1,577
    2025equity method investments$186
    2025operating lease right-of-use assets$328
    2025accrued expenses and other current liabilities$592
    2025long-term debt$4,272
    2025long-term contract liabilities$1,012
    2025other long-term liabilitiesMore than one value recorded for this year — open the FDD source before comparing$1,956
    2025deferred tax assets$518
    2025total assets$14,036
    2025current maturities of long-term debt$6
    2025amortization of share awards$74

    These figures describe the franchisor company, not individual franchise locations.

    What changed from 2025 to 2026

    • Estimated initial investment: $42,040,926 – $142,134,233 → $54,348,393 – $89,009,821
    • Franchise fee: $2,500 → $100,000
    • System size: 17 → 18 units

    SBA-backed loans to franchisees

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    Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.

    At a glance

    Business history

    Not reviewed

    Owner participation

    Not reviewed

    Territory language

    Litigation disclosure

    Not reviewed

    Bankruptcy disclosure

    Not reviewed

    Agreement term

    Not reviewed

    Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.

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