Pizzaexpress Limited
Franchise research report · reviewed 2025 disclosure data
Researching Pizzaexpress Limited franchise opportunities? Every figure below is cited to the FDD.
PizzaExpress Limited operates pizza restaurants in the UK, Ireland and international markets including India, Indonesia, Kuwait, Singapore, Spain, Turkey and the UAE. Its restaurants serve PizzaExpress food, and the business also offers menu collections, delivery, cook-at-home products, bookings, corporate bookings, pizza-making parties, school visits and PizzaExpress Live music venues.
Headline figures
Quick facts
- How much does it cost to open a Pizzaexpress Limited franchise?
- The Pizzaexpress Limited Franchise Disclosure Document reports separate estimated initial investments by format: $1,520,861 for full-service — total (excluding real estate cost) (note 1 6 ) (2025 FDD, Item 7, PDF p. 17); $931,765–$1,213,246 for small-box — total (excluding real estate cost) (note 1 6 ) (2025 FDD, Item 7, PDF p. 17). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What is the Pizzaexpress Limited initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $20,000 (2025 FDD, Item 5, PDF p. 11). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- What ongoing fees does Pizzaexpress Limited charge?
- The disclosed ongoing royalty is 6% · — 6 (2025 FDD, Item 6, PDF p. 15). Other recurring fees are listed in Item 6. Details
- Does Pizzaexpress Limited disclose financial performance (Item 19)?
- Yes. The Pizzaexpress Limited FDD includes an Item 19 financial performance representation (2025 FDD, Item 19, PDF p. 41). Figures apply only to the locations and period each one covers. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2025 FDD (Item 7) estimates opening costs separately by format: $1,520,861 (Full-service — TOTAL (Excluding Real Estate Cost) (Note 1 6 )); $931,765 – $1,213,246 (Small-box — TOTAL (Excluding Real Estate Cost) (Note 1 6 )); several initial fee options apply.
- 2Item 19 reports revenue and costs and other measures for 42 Affiliate-owned locations.
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 2 single-unit formats
2025 FDD · Item 7
Formats disclosed in Item 7 (2)
Each format has its own total. The total depends on the format you choose.
- Small-box — TOTAL (Excluding Real Estate Cost) (Note 1 6 )PDF p. 17$931,765 – $1,213,246
- Full-service — TOTAL (Excluding Real Estate Cost) (Note 1 6 )PDF p. 17$1,520,861
Standard single-unit franchise fee
2025 FDD · Item 5 · PDF p. 11
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- e Royalty Fee payable by you in the next immediate development period will be equal to six percentMain ongoing fee
38 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
One reported population. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Revenue, costs and other measures · 42 locations
- Who is counted
- Affiliate-owned restaurants open all 2024 in inner London Transport Zones 1–3
- Period
- Average USD
- Excluded
- 85 London restaurants outside Zones1–3 and restaurants in other countries excluded; no US or London franchised restaurants.
- Method
- Unaudited historical records. Net sales less VAT/coupons/discounts. Labor excludes owner compensation; food excludes smallwares/inventory/supplies. Gross margin average sales less average food/labor, not all operating costs. USD equivalents use stated £1=$1.3098 as of April15,2025; source converted amounts retained without calculation.
Outlet Changes — Item 20
How has the outlet count changed?
Coverage not stated in the reviewed record · counts as of year end of each year.
2025 FDD · Item 20 ·
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2025 Item 7 estimate ($931,765 – $1,520,861) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2025 FDD)
- [1]Standard initial franchise fee — Item 5 · PDF p. 11
- [2]Item 19 — Locations counted not stated in the reviewed record · PDF p. 41
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2025 | current payables | -$160 |
| 2025 | group undertakings payable | $100 |
| 2025 | cash | $160 |
| 2025 | current assets | $160 |
| 2025 | accruals/deferred income | $60 |
| 2024 | current assetsMore than one value recorded for this year — open the FDD source before comparing | $160 |
| 2024 | current payablesMore than one value recorded for this year — open the FDD source before comparing | -$160 |
| 2024 | group undertakings payable | $100 |
| 2024 | cashMore than one value recorded for this year — open the FDD source before comparing | $160 |
| 2024 | current assetsMore than one value recorded for this year — open the FDD source before comparing | $160 |
| 2024 | current payablesMore than one value recorded for this year — open the FDD source before comparing | -$160 |
| 2024 | operating cash inflow | $160 |
| 2024 | cash end period | $160 |
| 2024 | cashMore than one value recorded for this year — open the FDD source before comparing | $160 |
| 2024 | accruals/deferred income | $60 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
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At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.