PJ’s Coffee of New Orleans

    Franchise research report · reviewed 2026 disclosure data

    Reviewed sources
    Franchising since
    1989
    Source: franchise.org
    Headquarters
    Mandeville, LA United States
    Source: franchise.org

    PJ's Coffee of New Orleans franchise brings authentic New Orleans-style coffee culture to communities through locations serving specialty coffee, beignets, and

    Headline figures

    PJ’s Coffee of New Orleans quick facts

    Is PJ’s Coffee of New Orleans a franchise?
    Yes. PJ’s Coffee of New Orleans offers franchises through a Franchise Disclosure Document. At the end of 2024, it reported 169 franchised and 0 company-owned outlets (2025 FDD, Item 20, PDF p. 51). Details
    How much does it cost to open a PJ’s Coffee of New Orleans franchise?
    The PJ’s Coffee of New Orleans Franchise Disclosure Document reports separate estimated initial investments by format: $925,500 for traditional free-standing model total initial investment: $925,500 to $1,680,000. (2026 FDD, Item 7, PDF p. 19); $280,500–$585,500 for non-traditional model total initial investment: $280,500 to $585,500. (2026 FDD, Item 7, PDF p. 19); $900,500 for muoa subsequent-unit traditional free-standing model total initial investment: $900,500 to $1,655,000. (2026 FDD, Item 7, PDF p. 20); $265,500–$570,500 for muoa subsequent-unit non-traditional model total initial investment: $265,500 to $570,500. (2026 FDD, Item 7, PDF p. 20); $497,500 for traditional inline/end cap model total investment: $497,500 to $899,000. (2026 FDD, Item 7, PDF p. 1); $280,500–$1,680,000 for muoa first-unit total investment: $280,500 to $1,680,000. (2026 FDD, Item 7, PDF p. 1); $522,500–$585,500 for inline/end cap traditional model total initial investment: $522,500 to $899,000. (2026 FDD, Item 7, PDF p. 19); $497,500–$570,500 for muoa subsequent-unit inline/end cap traditional model total initial investment: $497,500 to $874,000. (2026 FDD, Item 7, PDF p. 20); $265,500–$1,655,000 for muoa total investment for each pj’s unit numbered two or greater: $265,500 to $1,655,000. (2026 FDD, Item 7, PDF p. 1); $498,500 for total initial investment — inline/end cap traditional model: $498,500 to $887,000 (2025 FDD, Item 7, PDF p. 19); $262,500–$556,000 for total initial investment — non-traditional model: $262,500 to $556,000 (2025 FDD, Item 7, PDF p. 19); $915,000–$1,698,000 for total initial investment — free-standing traditional model: $915,000 to $1,698,000 (2025 FDD, Item 7, PDF p. 19). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
    What is the PJ’s Coffee of New Orleans initial franchise fee?
    The disclosed initial franchise fee for a standard single unit is $40,000 (2026 FDD, Item 5, PDF p. 13). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
    What ongoing fees does PJ’s Coffee of New Orleans charge?
    The disclosed ongoing royalty is 5% (2025 FDD, Item 6, PDF p. 14). The brand or advertising fund contribution is 2% (2025 FDD, Item 6, PDF p. 14). Other recurring fees are listed in Item 6. Details
    Does PJ’s Coffee of New Orleans disclose financial performance (Item 19)?
    Yes. The PJ’s Coffee of New Orleans FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 45). Figures apply only to the locations and period each one covers. Details
    How many PJ’s Coffee of New Orleans locations are there?
    The FDD reports 169 outlets at the end of 2024 (2025 FDD, Item 20, PDF p. 51). Existing locations do not indicate territory availability. Details
    Is PJ’s Coffee of New Orleans a good franchise to buy?
    Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding. Details

    From reviewed FDD figures only. Not a recommendation or projection.

    What the disclosures show

    1. 1The 2026 FDD (Item 7) estimates opening costs separately by format: $925,500 (Traditional Free-standing Model total initial investment: $925,500 to $1,680,000.); $280,500 – $585,500 (Non-traditional Model total initial investment: $280,500 to $585,500.); $900,500 (MUOA subsequent-unit Traditional Free-standing Model total initial investment: $900,500 to $1,655,000.); $265,500 – $570,500 (MUOA subsequent-unit Non-traditional Model total initial investment: $265,500 to $570,500.); $497,500 (Traditional Inline/End Cap Model total investment: $497,500 to $899,000.); $280,500 – $1,680,000 (MUOA first-unit total investment: $280,500 to $1,680,000.); $522,500 – $585,500 (Inline/End Cap Traditional Model total initial investment: $522,500 to $899,000.); $497,500 – $570,500 (MUOA subsequent-unit Inline/End Cap Traditional Model total initial investment: $497,500 to $874,000.); $265,500 – $1,655,000 (MUOA total investment for each PJ’s Unit numbered two or greater: $265,500 to $1,655,000.); several initial fee options apply.
    2. 2Item 19 covers 29 separate groups: other measures for 1 Affiliate owned locations; other measures for 1 Affiliate owned locations; other measures for 1 Affiliate owned locations; other measures for 1 Affiliate owned locations; other measures for 1 Affiliate owned locations; other measures and profit and revenue and EBITDA for 7 Affiliate owned locations; other measures for 1 Affiliate owned locations; other measures for 1 Affiliate owned locations; costs and revenue for 7 Affiliate owned locations; other measures for 9 Franchised locations; other measures for 22 Franchised locations; other measures for 44 Franchised locations; other measures for 9 Franchised locations; other measures for 22 Franchised locations; other measures for 2 Franchised locations; other measures for 122 Franchised locations; revenue for 7 Affiliate owned locations; other measures for 44 Franchised locations; other measures for 6 Franchised locations; other measures for 3 Franchised locations; other measures for 3 Franchised locations; other measures for 5 Franchised locations; other measures for 12 Franchised locations; other measures for 6 Franchised locations; other measures for 2 Franchised locations; other measures for 5 Franchised locations; other measures for 12 Franchised locations; other measures for 1 Franchised locations; other measures for 1 Franchised locations. They are not combined.
    3. 3Outlets grew by 13 in 2024, to 169 (Systemwide, as labeled in the FDD, Item 20).

    From reviewed FDD figures only. Not a recommendation or projection.

    PJ’s Coffee of New Orleans head-to-head

    Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.

    Costs · Items 5–7

    What does it cost to open?

    Estimated opening costs and the fees payable to the franchisor.

    Startup Investment — Item 7

    Range across 9 single-unit formats

    2026 FDD · Item 7

    Formats disclosed in Item 7 (9)

    Each format has its own total. The total depends on the format you choose.

    • MUOA subsequent-unit Non-traditional Model total initial investment: $265,500 to $570,500.PDF p. 20$265,500 – $570,500
    • MUOA total investment for each PJ’s Unit numbered two or greater: $265,500 to $1,655,000.PDF p. 1$265,500 – $1,655,000
    • Non-traditional Model total initial investment: $280,500 to $585,500.PDF p. 19$280,500 – $585,500
    • MUOA first-unit total investment: $280,500 to $1,680,000.PDF p. 1$280,500 – $1,680,000
    • Traditional Inline/End Cap Model total investment: $497,500 to $899,000.PDF p. 1$497,500
    • MUOA subsequent-unit Inline/End Cap Traditional Model total initial investment: $497,500 to $874,000.PDF p. 20$497,500 – $570,500
    • Inline/End Cap Traditional Model total initial investment: $522,500 to $899,000.PDF p. 19$522,500 – $585,500
    • MUOA subsequent-unit Traditional Free-standing Model total initial investment: $900,500 to $1,655,000.PDF p. 20$900,500
    • Traditional Free-standing Model total initial investment: $925,500 to $1,680,000.PDF p. 19$925,500

    Standard single-unit franchise fee

    2026 FDD · Item 5 · PDF p. 13
    Discounted and multi-unit options are separate; see all fees.

    Ongoing Fees — Item 6

    Selected recurring charges; payment bases and conditions remain attached to each fee.

    Traditional Inline/End Cap Model Royalty — 5%Main ongoing fee

    37 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.

    Financial Performance — Item 19

    What results are disclosed—and for which locations?

    29 separate populations, shown apart. Revenue is not owner income.

    1 locations

    Other measures · 1 locations

    Who is counted
    Affiliate Location 2
    Period
    Net Sales
    Excluded
    Six nontraditional affiliates excluded; source separately says12affiliateunitsbut7of13population.
    Method
    OpenedbyJan1 2025; entireyearreported salesexpensesearnings. TableCOGS33.7% derives franchise+affiliate reporters; footnoteactual7unitCOGS36.3%gross. Payrollincludesmanagement/payrolltax/workerscomp; rentbaseCAMtaxinsurance; EBITDAexcludesloanpaymentsdepreciationtax.

    These groups are never combined.

    Outlet Changes — Item 20

    How has the outlet count changed?

    Systemwide, as labeled in the FDD · counts as of December 31, 2024 of each year.

    2026 FDD · Item 20 · PDF p. 51

    Net +35 outlets, 2022–2024

    0134202215620231692024+22+13

    Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2024 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.

    Questions to investigate

    Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.

    For the franchisor

    • Which line items in the 2026 Item 7 estimate ($265,500 – $1,680,000) vary most by market, and why?

    • Which initial fee option would apply to my situation, and what conditions or discounts affect it?

    • Which locations are included in the Item 19 figures, and which were excluded?

    • Reported units went from 156 to 169 in 2024. How many new units opened, closed or changed hands?

    • Is a territory available in my area, and how is it defined in my agreement?

    For current and former owners

    • How did your actual startup costs and timeline compare with the Item 7 estimate?

    • How many hours a week do you work in the business, and in what role?

    • How do your results compare with the Item 19 figures, and what explains the difference?

    • What support from the franchisor has been most and least useful?

    For your advisors

    • Ask a franchise attorney to review the territory, renewal, transfer and termination terms.

    • Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.

    Sources & vintage history

    Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.

    Citations (2026 FDD)

    1. [1]Standard initial franchise fee — Item 5 · PDF p. 13
    2. [2]Item 19 — Locations counted not stated in the reviewed record — Affiliate Location 2 · PDF p. 45; PDF p. 46
    3. [3]Item 19 — Locations counted not stated in the reviewed record — Affiliate Location 4 · PDF p. 45; PDF p. 46
    4. [4]Item 19 — Locations counted not stated in the reviewed record — Affiliate Location 1 · PDF p. 45; PDF p. 46
    5. [5]Item 19 — Locations counted not stated in the reviewed record — Affiliate Location 7 · PDF p. 45; PDF p. 46
    6. [6]Item 19 — Locations counted not stated in the reviewed record — Affiliate Location 3 · PDF p. 45; PDF p. 46
    7. [7]Item 19 — Locations counted not stated in the reviewed record — Seven full-year affiliate PJ’s units · PDF p. 45; PDF p. 46
    8. [8]Item 19 — Locations counted not stated in the reviewed record — Affiliate Location 5 · PDF p. 45; PDF p. 46
    9. [9]Item 19 — Locations counted not stated in the reviewed record — Affiliate Location 6 · PDF p. 45; PDF p. 46
    10. [10]Item 19 — Locations counted not stated in the reviewed record — Franchisees reporting 2025 financial data together with the seven affiliate-own… · PDF p. 45; PDF p. 46
    11. [11]Item 19 — Locations counted not stated in the reviewed record — Traditional drive-thru Bot 10% · PDF p. 48
    12. [12]Item 19 — Locations counted not stated in the reviewed record — Traditional drive-thru Top 25% · PDF p. 48
    13. [13]Item 19 — Locations counted not stated in the reviewed record — Traditional drive-thru Top 50% · PDF p. 48
    14. [14]Item 19 — Locations counted not stated in the reviewed record — Traditional drive-thru Top 10% · PDF p. 48
    15. [15]Item 19 — Locations counted not stated in the reviewed record — Traditional drive-thru Bot 25% · PDF p. 48
    16. [16]Item 19 — Locations counted not stated in the reviewed record — Traditional no drive-thru Top 10% · PDF p. 48
    17. [17]Item 19 — Locations counted not stated in the reviewed record — 122 full-year domestic franchised units allformats · PDF p. 49
    18. [18]Item 19 — Locations counted not stated in the reviewed record — Seven affiliate locations · PDF p. 46
    19. [19]Item 19 — Locations counted not stated in the reviewed record — Traditional drive-thru Bot 50% · PDF p. 48
    20. [20]Item 19 — Locations counted not stated in the reviewed record — Traditional no drive-thru Top 25% · PDF p. 48
    21. [21]Item 19 — Locations counted not stated in the reviewed record — Nontraditional no drive-thru Bot 25% · PDF p. 49
    22. [22]Item 19 — Locations counted not stated in the reviewed record — Nontraditional no drive-thru Top 25% · PDF p. 49
    23. [23]Item 19 — Locations counted not stated in the reviewed record — Nontraditional no drive-thru Top 50% · PDF p. 49
    24. [24]Item 19 — Locations counted not stated in the reviewed record — Traditional no drive-thru Bot 50% · PDF p. 48
    25. [25]Item 19 — Locations counted not stated in the reviewed record — Traditional no drive-thru Bot 25% · PDF p. 48
    26. [26]Item 19 — Locations counted not stated in the reviewed record — Traditional no drive-thru Bot 10% · PDF p. 48
    27. [27]Item 19 — Locations counted not stated in the reviewed record — Nontraditional no drive-thru Bot 50% · PDF p. 49
    28. [28]Item 19 — Locations counted not stated in the reviewed record — Traditional no drive-thru Top 50% · PDF p. 48
    29. [29]Item 19 — Locations counted not stated in the reviewed record — Nontraditional no drive-thru Top 10% · PDF p. 49
    30. [30]Item 19 — Locations counted not stated in the reviewed record — Nontraditional no drive-thru Bot 10% · PDF p. 49
    31. [31]Outlet counts — Item 20, Table 1 · PDF p. 51

    "PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.

    Territory & operations

    358 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.

    These are contract disclosures, not confirmation that any territory is currently available.

    Franchisor financial statements

    Fiscal yearMeasureReported value
    2025total current assets$2,621,610
    2025liabilities and members' equity current liabilities accounts payable and accrued liabilities$1,060,454
    2025income-$263,376
    2025royalties and other related fees$5,021,037
    2025franchise fees$887,276
    2025other incomeMore than one value recorded for this year — open the FDD source before comparing$14,971
    2025m ember contributions$40,000
    2025member contributions$40,000
    2025total other income$196,373
    2025assets current assets cash$603,148
    2025restricted cashMore than one value recorded for this year — open the FDD source before comparing$947,695
    2025accounts receivable$126,869

    These figures describe the franchisor company, not individual franchise locations.

    What changed from 2025 to 2026

    • Franchise fee: $30,000 → $2,500
    • System size: 156 → 169 units

    SBA-backed loans to franchisees

    Loading…

    Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.

    At a glance

    Business history

    Not reviewed

    Owner participation

    Not reviewed

    Territory language

    Litigation disclosure

    Not reviewed

    Bankruptcy disclosure

    Not reviewed

    Agreement term

    Not reviewed

    Reader notes on wording

    Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.

    • Item 7 · PDF p. 1 · 2026 FDD

      Our summary: Cover nontraditional — $265500

      “The total investment necessary to begin operation of a Non - traditional Model PJ’s Unit ranges from $ 265,500 - $ 5 85,500 . This total investment includes (i) $15,000 to $40,000 payable to the Franchisor or its affiliate, (ii) $2,500 to $5,000 payable to the Franchisor or its affiliates for PJ’s Products and proprietary items, and (iii) a $15,000 Initial Marketing Fee payable to the Franchisor or i ts affiliates for the grand opening of the Franchisee’s PJ’s Unit. ”

      Note: The cited page text gives the non-traditional total as “$ 265,500 - $ 5 85,500”; the upper endpoint is malformed in the text extraction, so the complete range cannot be verified without inferring the spacing.

    • Item 7 · PDF p. 19 · 2026 FDD

      Our summary: Nontraditional — Legal, Accounting

      “Legal, Accounting & Organizational Costs $2,500 to $5,000 $2,500 to $5,000 $2,500 to $,5000 As arranged As arranged Government , Attorneys, Accountants”

      Note: The page’s Non-traditional Model range is text-extracted as “$2,500 to $,5000,” with the upper endpoint malformed. The cited page does not resolve the full range without inferring a digit.

    • Item 12 · PDF p. 34 · 2025 FDD

      Our summary: Territory definition: Franchisor designates a General Area solely to limit where Franchisee may seek a site.

      “Franchisor will designate a general geographic area, such as a city or sector of a city (“General Area”) solely for the purpose of limiting the area within which Franchisee may seek a site location for Franchisee’s PJ’s Unit.”

      Note: Supplied quote could not be confirmed on the cited PDF page excerpt.

    • Item 12 · PDF p. 33 · 2025 FDD

      Our summary: Territory protection: generally no other Traditional PJ’s Unit within two driving miles; exceptions and reserved rights apply.

      “However, generally we will not establish another Traditional PJ’s Unit, neither franchise e n or company owned, within t wo (2) d riving miles of your Traditional PJ’s Unit.”

      Note: Supplied quote could not be confirmed on the cited PDF page excerpt.

    • Item 19 · PDF p. 48 · 2026 FDD

      Our summary: Traditional no drive-thru Top 50% — Sales range low

      “Top 50% 12 $708,635 7 / 58% $752,841 $406,6035 / $1,054,867”

      Note: The cited page prints the low value as “$406,6035”; the Item 19 text does not settle the intended figure, so I cannot normalize it.

    • Item 21 · PDF p. 138 · 2025 FDD

      Our summary: Net income (loss) — 2024

      “5,837,081 5,340,587 | Net (loss) income $ (122,722) $ 268,368”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 176 · 2025 FDD

      Our summary: Total revenues — 2022

      “4,731,992 4,348,261 | Net (loss) income $ (280,483) $ 476,253”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 137 · 2025 FDD

      Our summary: Members’ equity — 2024

      “Total assets $ 4,278,003 $ 3,746,340 | Total liabilities 5,359,055 4,400,544 | Members' equity (1,081,052) (654,204)”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 137 · 2025 FDD

      Our summary: Total liabilities — 2024

      “Total assets $ 4,278,003 $ 3,746,340 | Total liabilities 5,359,055 4,400,544 | Members' equity (1,081,052) (654,204)”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 176 · 2025 FDD

      Our summary: Net income (loss) — 2022

      “4,731,992 4,348,261 | Net (loss) income $ (280,483) $ 476,253”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 137 · 2025 FDD

      Our summary: Members’ equity — 2023

      “Total assets $ 4,278,003 $ 3,746,340 | Total liabilities 5,359,055 4,400,544 | Members' equity (1,081,052) (654,204)”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 138 · 2025 FDD

      Our summary: Net income (loss) — 2023

      “5,837,081 5,340,587 | Net (loss) income $ (122,722) $ 268,368”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 175 · 2025 FDD

      Our summary: Total assets — 2022

      “Total assets $ 3,390,797 $ 4,038,471 | Total liabilities 4,067,558 3,672,165 | Members' equity (676,761) 366,306”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 138 · 2025 FDD

      Our summary: Total revenues — 2024

      “5,837,081 5,340,587 | Net (loss) income $ (122,722) $ 268,368”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 175 · 2025 FDD

      Our summary: Total liabilities — 2022

      “Total assets $ 3,390,797 $ 4,038,471 | Total liabilities 4,067,558 3,672,165 | Members' equity (676,761) 366,306”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 138 · 2025 FDD

      Our summary: Total revenues — 2023

      “5,837,081 5,340,587 | Net (loss) income $ (122,722) $ 268,368”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 137 · 2025 FDD

      Our summary: Total liabilities — 2023

      “Total assets $ 4,278,003 $ 3,746,340 | Total liabilities 5,359,055 4,400,544 | Members' equity (1,081,052) (654,204)”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 137 · 2025 FDD

      Our summary: Total assets — 2023

      “Total assets $ 4,278,003 $ 3,746,340 | Total liabilities 5,359,055 4,400,544 | Members' equity (1,081,052) (654,204)”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 175 · 2025 FDD

      Our summary: Members’ equity — 2022

      “Total assets $ 3,390,797 $ 4,038,471 | Total liabilities 4,067,558 3,672,165 | Members' equity (676,761) 366,306”

      Note: The provided quote did not match the cited page text.

    • Item 21 · PDF p. 137 · 2025 FDD

      Our summary: Total assets — 2024

      “Total assets $ 4,278,003 $ 3,746,340 | Total liabilities 5,359,055 4,400,544 | Members' equity (1,081,052) (654,204)”

      Note: The provided quote did not match the cited page text.

    Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.

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