The Unbound Collection by Hyatt

    Franchise research report · reviewed 2026 disclosure data

    Reviewed sources

    The StandardX franchise represents Hyatt's contemporary hotel brand focused on delivering modern accommodations and streamlined hospitality experiences.

    Headline figures

    The Unbound Collection by Hyatt quick facts

    Is The Unbound Collection by Hyatt a franchise?
    Yes. The Unbound Collection by Hyatt offers franchises through a Franchise Disclosure Document. At the end of 2025, it reported 10 franchised and 8 company-owned outlets (2026 FDD, Item 20, PDF p. 86).
    How much does it cost to open a The Unbound Collection by Hyatt franchise?
    The The Unbound Collection by Hyatt Franchise Disclosure Document reports separate estimated initial investments by format: $70,395,993–$125,169,001 for total excluding real estate (2026 FDD, Item 7, PDF p. 37); $46,830,426–$161,465,733 for total estimated initial investment excluding real estate costs: $46,830,426 to $161,465,733. (2025 FDD, Item 7, PDF p. 38). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
    What ongoing fees does The Unbound Collection by Hyatt charge?
    The disclosed ongoing royalty is 7% (2026 FDD, Item 6, PDF p. 21). The brand or advertising fund contribution is $996 (2025 FDD, Item 6, PDF p. 20). Other recurring fees are listed in Item 6. Details
    Does The Unbound Collection by Hyatt disclose financial performance (Item 19)?
    Yes. The The Unbound Collection by Hyatt FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 81). Figures apply only to the locations and period each one covers. Details
    How many The Unbound Collection by Hyatt locations are there?
    The FDD reports 18 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 86). Existing locations do not indicate territory availability. Details
    Is The Unbound Collection by Hyatt a good franchise to buy?
    Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.

    From reviewed FDD figures only. Not a recommendation or projection.

    What the disclosures show

    1. 1Opening costs are estimated at $70,395,993 – $125,169,001 in the 2026 FDD (Item 7); several initial fee options apply.
    2. 2Item 19 covers 4 separate groups: other measures for 11 Franchisee owned/operated, possible affiliate joint ventures below 50% locations; other measures for 7 Affiliate at least 50% owned or manages third party locations; other measures for 18 Combined franchised and owned/managed locations; other measures for 18 locations. They are not combined.
    3. 3Outlets held steady in 2025, to 18 (United States, as labeled in the FDD, Item 20).

    From reviewed FDD figures only. Not a recommendation or projection.

    The Unbound Collection by Hyatt head-to-head

    Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.

    Costs · Items 5–7

    What does it cost to open?

    Estimated opening costs and the fees payable to the franchisor.

    Startup Investment — Item 7

    Total estimated initial investment

    2026 FDD · Item 7 · PDF p. 37

    Ongoing Fees — Item 6

    Selected recurring charges; payment bases and conditions remain attached to each fee.

    Royalty of gross rooms revenue from Channel BookingsMain ongoing fee

    85 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.

    Financial Performance — Item 19

    What results are disclosed—and for which locations?

    4 separate populations, shown apart. Revenue is not owner income.

    11 locations

    Other measures · 11 locations

    Who is counted
    Franchised Covered Hotels
    Period
    Sample size
    Excluded
    18 full-year hotels of 19; one opened/affiliated in 2025 excluded; none excluded for temporary closures. Revenue excludes expenses, not profit.
    Method
    Occupancy=sold/available nights; ADR=gross rooms revenue/sold nights; RevPAR=gross rooms revenue/available nights; aggregates used for group averages. Unaudited internal information except independently compiled Smith Travel indices; no independent investigation.

    These groups are never combined.

    Outlet Changes — Item 20

    How has the outlet count changed?

    United States, as labeled in the FDD · counts as of December 31, 2025 of each year.

    2026 FDD · Item 20 · PDF p. 86

    Net +5 outlets, 2022–2025

    0132022322023362024182025+19+4−18

    Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.

    Questions to investigate

    Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.

    For the franchisor

    • Which line items in the 2026 Item 7 estimate ($70,395,993 – $125,169,001) vary most by market, and why?

    • Which initial fee option would apply to my situation, and what conditions or discounts affect it?

    • Which locations are included in the Item 19 figures, and which were excluded?

    • Reported units went from 18 to 18 in 2025. How many new units opened, closed or changed hands?

    • Is a territory available in my area, and how is it defined in my agreement?

    For current and former owners

    • How did your actual startup costs and timeline compare with the Item 7 estimate?

    • How many hours a week do you work in the business, and in what role?

    • How do your results compare with the Item 19 figures, and what explains the difference?

    • What support from the franchisor has been most and least useful?

    For your advisors

    • Ask a franchise attorney to review the territory, renewal, transfer and termination terms.

    • Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.

    Sources & vintage history

    Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.

    Citations (2026 FDD)

    1. [1]Estimated initial investment — Item 7 · PDF p. 37
    2. [2]Item 19 — Locations counted not stated in the reviewed record — Franchised Covered Hotels · PDF p. 81; PDF p. 82; PDF p. 83; PDF p. 84
    3. [3]Item 19 — Locations counted not stated in the reviewed record — Owned/Managed Covered Hotels · PDF p. 81; PDF p. 82; PDF p. 83; PDF p. 84
    4. [4]Item 19 — Locations counted not stated in the reviewed record — All Covered Hotels · PDF p. 81; PDF p. 82; PDF p. 83; PDF p. 84
    5. [5]Item 19 — Locations counted not stated in the reviewed record — Covered Hotels · PDF p. 80
    6. [6]Outlet counts — Item 20, Table 1 · PDF p. 86

    "PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD

    Territory & operations

    1 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.

    These are contract disclosures, not confirmation that any territory is currently available.

    Franchisor financial statements

    Fiscal yearMeasureReported value
    2025total equity$3,659
    2025base management fees$446
    2025incentive management fees$272
    2025franchise and other fees$480
    2025gross fees$1,198
    2025contra revenueMore than one value recorded for this year — open the FDD source before comparing-$86
    2025net fees$1,112
    2025owned and leasedMore than one value recorded for this year — open the FDD source before comparing$1,375
    2025distributionMore than one value recorded for this year — open the FDD source before comparing$946
    2025other revenues$39
    2025for reimbursed costs$3,629
    2025total revenues$7,101

    These figures describe the franchisor company, not individual franchise locations.

    What changed from 2025 to 2026

    • Estimated initial investment: $46,830,426 – $161,465,733 → $70,395,993 – $125,169,001
    • Franchise fee: $996 → $30,000
    • System size: 36 → 18 units

    SBA-backed loans to franchisees

    Loading…

    Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.

    At a glance

    Business history

    Not reviewed

    Owner participation

    Not reviewed

    Territory language

    Litigation disclosure

    Not reviewed

    Bankruptcy disclosure

    Not reviewed

    Agreement term

    Not reviewed

    Reader notes on wording

    Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2024 — Start

      “2024 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2024 — Opened

      “2024 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2024 — Terminations

      “2024 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2024 — Nonrenewals

      “2024 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Company-owned/managed 2025 — Start

      “2025 8 8 0”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2023 — Reacquired

      “2023 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2023 — Ceased other

      “2023 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2023 — End

      “2023 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Company-owned/managed 2024 — End

      “2024 8 8 0”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Franchised 2025 — End

      “2025 10 10 0”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Franchised 2024 — Net change

      “2024 8 10 +2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Franchised 2023 — Net change

      “2023 6 8 +2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Franchised 2025 — Start

      “2025 10 10 0”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Franchised 2023 — End

      “2023 6 8 +2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Company-owned/managed 2023 — Start

      “2023 7 8 +1”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Franchised 2024 — Start

      “2024 8 10 +2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Franchised 2025 — Net change

      “2025 10 10 0”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 2 Total 2023 — Transfers

      “2023 1”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Systemwide 2024 — Start

      “2024 16 18 +2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2023 — Start

      “2023 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 2 Tennessee 2023 — Transfers

      “2023 1”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2023 — Opened

      “2023 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Systemwide 2023 — Start

      “2023 13 16 +3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2023 — Terminations

      “2023 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Systemwide 2025 — End

      “2025 18 18 0”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2023 — Nonrenewals

      “2023 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 86 · 2026 FDD

      Our summary: Table 1 Systemwide 2023 — End

      “2023 13 16 +3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 Louisiana 2023 — Opened

      “2023 1 0 0 0 0 0 1”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 Louisiana 2024 — Opened

      “2024 1 1 0 0 0 0 2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2024 — End

      “2024 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 Louisiana 2023 — Start

      “2023 1 0 0 0 0 0 1”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2024 — Ceased other

      “2024 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2025 — Ceased other

      “2025 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2025 — Terminations

      “2025 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 California 2025 — Reacquired

      “2025 3 0 0 0 0 0 3”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 Louisiana 2024 — Start

      “2024 1 1 0 0 0 0 2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 Louisiana 2023 — Nonrenewals

      “2023 1 0 0 0 0 0 1”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 Louisiana 2025 — Terminations

      “2025 2 0 0 0 0 0 2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 Louisiana 2025 — Ceased other

      “2025 2 0 0 0 0 0 2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 Louisiana 2025 — Opened

      “2025 2 0 0 0 0 0 2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 Louisiana 2024 — Nonrenewals

      “2024 1 1 0 0 0 0 2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 Louisiana 2024 — Ceased other

      “2024 1 1 0 0 0 0 2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 87 · 2026 FDD

      Our summary: Table 3 Louisiana 2025 — End

      “2025 2 0 0 0 0 0 2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 88 · 2026 FDD

      Our summary: Table 3 New York 2023 — Terminations

      “2023 1 0 0 0 0 0 1”

      Note: Item 20 claim is state/geography-specific or not a national/systemwide Total row; it cannot be verified under the required scope.

    • Item 20 · PDF p. 88 · 2026 FDD

      Our summary: Table 3 New York 2023 — Opened

      “2023 1 0 0 0 0 0 1”

      Note: Item 20 claim is state/geography-specific or not a national/systemwide Total row; it cannot be verified under the required scope.

    • Item 20 · PDF p. 88 · 2026 FDD

      Our summary: Table 3 New York 2023 — End

      “2023 1 0 0 0 0 0 1”

      Note: Item 20 claim is state/geography-specific or not a national/systemwide Total row; it cannot be verified under the required scope.

    • Item 20 · PDF p. 88 · 2026 FDD

      Our summary: Table 3 New York 2023 — Nonrenewals

      “2023 1 0 0 0 0 0 1”

      Note: Item 20 claim is state/geography-specific or not a national/systemwide Total row; it cannot be verified under the required scope.

    • Item 20 · PDF p. 88 · 2026 FDD

      Our summary: Table 3 New York 2025 — Opened

      “2025 2 0 0 0 0 0 2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 88 · 2026 FDD

      Our summary: Table 3 New York 2024 — Nonrenewals

      “2024 1 1 0 0 0 0 2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    • Item 20 · PDF p. 88 · 2026 FDD

      Our summary: Table 3 New York 2024 — Terminations

      “2024 1 1 0 0 0 0 2”

      Note: This is not a verifiable national/systemwide Total row for Item 20.

    Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.

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