TownePlace Suites of Marriott
Franchise research report · reviewed 2026 disclosure data
Researching TownePlace Suites of Marriott franchise opportunities? Every figure below is cited to the FDD.
- Headquarters
- Bethesda, MD United States Source: franchise.org
Outdoor Collection by Marriott Bonvoy franchise brings together unique outdoor hospitality experiences, including Postcard Cabins, under the prestigious Marriot
Headline figures
TownePlace Suites of Marriott quick facts
- How much does it cost to open a TownePlace Suites of Marriott franchise?
- The TownePlace Suites of Marriott Franchise Disclosure Document reports separate estimated initial investments by format: $13,054,800–$29,813,500 for 80–110 guestroom total investment lower estimate (2026 FDD, Item 7, PDF p. 66); $18,747,000–$38,493,000 for 120–150 guestroom total investment lower estimate (2026 FDD, Item 7, PDF p. 66). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- Does TownePlace Suites of Marriott disclose financial performance (Item 19)?
- Yes. The TownePlace Suites of Marriott FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 119). Figures apply only to the locations and period each one covers. Details
- Is TownePlace Suites of Marriott a good franchise to buy?
- Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $13,054,800 – $29,813,500 (80–110 guestroom total investment lower estimate); $18,747,000 – $38,493,000 (120–150 guestroom total investment lower estimate); several initial fee options apply.
- 2Item 19 covers 5 separate groups: other measures for 507 Franchised TownePlace Suites by Marriott hotels locations; other measures for 481 Franchised TownePlace Suites by Marriott hotels locations; other measures for 141 STR Included Hotels designed and constructed to 4th generation or later system standards locations; other measures and memberships and revenue for 482 Franchised TownePlace Suites by Marriott hotels locations; revenue and other measures for 482 Franchised TownePlace Suites by Marriott hotels locations. They are not combined.
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 2 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (2)
Each format has its own total. The total depends on the format you choose.
- 80–110 guestroom total investment lower estimatePDF p. 66$13,054,800 – $29,813,500
- 120–150 guestroom total investment lower estimatePDF p. 66$18,747,000 – $38,493,000
Standard single-unit franchise fee
2026 FDD · Item 5 · PDF p. 38
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
73 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
5 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Other measures · 507 locations
- Who is counted
- 1-Year Comp Hotels
- Period
- 1-Year Comp Hotels, 2025
- Excluded
- STR/Conditions criteria apply.
- Method
- STR data; 1-Year Comp Hotels met Conditions and were open for 12 months as of December 31, 2025
Locations counted: not stated in the reviewed record
Other measures · 481 locations
- Who is counted
- STR Included Hotels
- Period
- 2025
- Excluded
- Must have reported STR data during period, been open and operating as franchised hotel at least 2 years, and met Conditions excluding specified substantial renovations/expansions.
- Method
- STR-reported daily hotel metrics; per-hotel averages computed from total reported results divided by number of reporting times; unaudited and not confirmed by franchisor
Locations counted: not stated in the reviewed record
Other measures · 141 locations
- Who is counted
- New Generation Hotels
- Period
- New Generation Hotels, 2025
- Excluded
- Hotels not qualifying as STR Included Hotels/4th generation or later omitted.
- Method
- STR reported hotel performance
Locations counted: not stated in the reviewed record
Memberships, revenue and other measures · 482 locations
- Who is counted
- Included Hotels
- Excluded
- Open and operating for at least two years as of Dec. 31, 2025 and satisfied Conditions; specific loyalty exclusions stated for each metric.
- Method
- Marriott internal databases; reservation-channel and loyalty program records
Locations counted: not stated in the reviewed record
Revenue and other measures · 482 locations
- Who is counted
- Included Hotels: franchised TownePlace Suites by Marriott hotels in the United States and Canada that were open and operating under the brand for at least two years as of December 31, 2025, and satisfied each of the Conditions.
- Excluded
- Reservation Channels exclude group business and transient room nights booked directly at the property or through area, regional, or national sales offices.
- Method
- Marriott internal databases; reservation-channel and loyalty program records
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
Coverage not stated in the reviewed record · counts as of year end of each year.
2026 FDD · Item 20 ·
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($13,054,800 – $38,493,000) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Standard initial franchise fee — Item 5 · PDF p. 38
- [2]Item 19 — Locations counted not stated in the reviewed record — 1-Year Comp Hotels · PDF p. 119
- [3]Item 19 — Locations counted not stated in the reviewed record — STR Included Hotels · PDF p. 118; PDF p. 119
- [4]Item 19 — Locations counted not stated in the reviewed record — New Generation Hotels · PDF p. 119
- [5]Item 19 — Locations counted not stated in the reviewed record — Included Hotels · PDF p. 120; PDF p. 121; PDF p. 122
- [6]Item 19 — Locations counted not stated in the reviewed record — Included Hotels: franchised TownePlace Suites by Marriott hotels in the United… · PDF p. 120
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
1,043 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
Loading…
Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format and overlapping investment range. This is not a ranking or recommendation.
Choice Hotels International
Courtyard By Marriott
Hyatt House Hotels
Sonesta ES SuitesSHSonesta Hotels and Resorts Royal SonestaHead-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Reader notes on wording
Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: GDS gross bookings share — 2025
“GDS 15.6%”
Note: The value appears in the 2025 gross room night bookings table (PDF p.120), but surrounding text states 482 Included Hotels while the calculation paragraph on p.121 says 88 Included Hotels. The applicable population cannot be settled.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: OTAs gross bookings share — 2025
“OTAs 10.2%”
Note: The value appears in the 2025 gross room night bookings table (PDF p.120), but surrounding text states 482 Included Hotels while the calculation paragraph on p.121 says 88 Included Hotels. The applicable population cannot be settled.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: All reservation channels gross bookings share — 2025
“All Reservation Channels 67.8%”
Note: The value appears in the 2025 gross room night bookings table (PDF p.120), but surrounding text states 482 Included Hotels while the calculation paragraph on p.121 says 88 Included Hotels. The applicable population cannot be settled.
Item 20 · PDF p. 131 · 2026 FDD
Our summary: Table 3 Canada franchised outlets end of 2025
“Canada 2023 2024 2025 20 21 21 1 0 3 21 21 24”
Note: This is a state-level Item 20 row. The required check is limited to national/systemwide Total rows, so this state entry cannot be verified under that scope.
Item 20 · PDF p. 130 · 2026 FDD
Our summary: Table 3 Washington franchised outlets end of 2025
“Washington 2023 2024 2025 8 8 8 8 8 8”
Note: This is a state-level Item 20 row. The required check is limited to national/systemwide Total rows, so this state entry cannot be verified under that scope.
Item 20 · PDF p. 130 · 2026 FDD
Our summary: Table 3 Vermont franchised outlets end of 2025
“Vermont 2023 2024 2025 0 0 0 0 0 1 0 0 1”
Note: This is a state-level Item 20 row. The required check is limited to national/systemwide Total rows, so this state entry cannot be verified under that scope.
Item 20 · PDF p. 131 · 2026 FDD
Our summary: Table 3 Wyoming franchised outlets end of 2025
“Wyoming 2023 2024 2025 2 2 2 2 2 2”
Note: This is a state-level Item 20 row. The required check is limited to national/systemwide Total rows, so this state entry cannot be verified under that scope.
Item 20 · PDF p. 130 · 2026 FDD
Our summary: Table 3 West Virginia franchised outlets end of 2025
“West Virginia 2023 2024 2025 3 3 3 3 3 3”
Note: This is a state-level Item 20 row. The required check is limited to national/systemwide Total rows, so this state entry cannot be verified under that scope.
Item 20 · PDF p. 130 · 2026 FDD
Our summary: Table 3 Virginia franchised outlets end of 2025
“Virginia 2023 2024 2025 9 10 10 1 0 0 10 10 10”
Note: This is a state-level Item 20 row. The required check is limited to national/systemwide Total rows, so this state entry cannot be verified under that scope.
Item 20 · PDF p. 130 · 2026 FDD
Our summary: Table 3 Wisconsin franchised outlets end of 2025
“Wisconsin 2023 2024 2025 8 8 8 8 8 8”
Note: This is a state-level Item 20 row. The required check is limited to national/systemwide Total rows, so this state entry cannot be verified under that scope.
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.