Franopolis
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    Franchise opportunities compared

    Alloy Personal Training vs Discover Strength

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Alloy Personal Training2026 FDDDiscover Strength2026 FDD

    Initial investment · Item 7

    Alloy Personal Training

    $272,357 – $534,417

    2026 FDD · Item 7 · PDF p. 23

    Discover Strength

    $529,000 – $870,000

    2026 FDD · Item 7 · PDF p. 14

    Initial franchise fee · Item 5

    Alloy Personal Training

    $60,000

    2026 FDD · Item 5 · PDF p. 14

    Discover Strength

    $58,000

    2026 FDD · Item 5 · PDF p. 10

    Royalty · Item 6

    Alloy Personal Training

    7% of gross sales

    2026 FDD · Item 6 · PDF p. 15

    Discover Strength

    Not available

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Item 19 figures cover the location groups each FDD names (Alloy Personal Training: 4, Discover Strength: 2). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Alloy Personal Training

    $272,357 – $534,417
    Total
    2026 FDD · Item 7 · PDF p. 23

    Discover Strength

    $529,000 – $870,000
    TOTAL
    2026 FDD · Item 7 · PDF p. 14
    Standard initial franchise fee (Item 5)

    Alloy Personal Training

    $60,000
    Veterans may receive a $5,000 discount on the first license.
    2026 FDD · Item 5 · PDF p. 14

    Discover Strength

    $58,000
    2026 FDD · Item 5 · PDF p. 10
    Royalty (Item 6)

    Alloy Personal Training

    7% of gross sales
    Technology Fee
    2026 FDD · Item 6 · PDF p. 15

    Discover Strength

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    Alloy Personal Training

    Not available
    No reviewed brand or advertising fund fee

    Discover Strength

    Not available
    No reviewed brand or advertising fund fee

    System scale & health

    Total outlets (Item 20)

    Alloy Personal Training

    129
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 64

    Discover Strength

    34
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 38
    Net outlet change (Item 20)

    Alloy Personal Training

    +98
    Calculated: 31 at end of 2023 → 129 at end of 2025

    Discover Strength

    +20
    Calculated: 14 at end of 2023 → 34 at end of 2025
    Outlet exits (Item 20)

    Alloy Personal Training

    3
    Closures, terminations & non-renewals in 2025 · Calculated turnover 3.8% of outlets at start of year
    2026 FDD · Item 20 · PDF p. 64

    Discover Strength

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Alloy Personal Training

    September 2019
    2026 FDD · Item 1 · PDF p. 10

    Discover Strength

    2020
    2026 FDD · Item 1 · PDF p. 8
    Franchisor founded (Item 1)

    Alloy Personal Training

    2019
    2026 FDD · Item 1 · PDF p. 10

    Discover Strength

    2020
    2026 FDD · Item 1 · PDF p. 8

    Financial performance (Item 19), by location group

    Alloy Personal Training
    Franchised and company-owned (73 locations) — other measures
    91.18 percent
    other Monthly retention
    2026 FDD · Item 19 · PDF p. 60
    Franchised and company-owned (18 locations) — revenue
    $316,816 annually
    other Revenue
    2026 FDD · Item 19 · PDF p. 59
    Franchised and company-owned (19 locations) — revenue
    $252,824 annually
    other Revenue
    2026 FDD · Item 19 · PDF p. 59
    +1 more groups in the full report
    Discover Strength
    Franchised (14 studios) — revenue and costs and other measures
    44 percent
    mean Labor % of Total Gross Sales
    2026 FDD · Item 19 · PDF p. 37
    Franchised (6 locations) — revenue
    $278,638
    mean Gross Sales
    2026 FDD · Item 19 · PDF p. 37

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Alloy Personal Training vs Discover Strength: common questions

    Which costs less to open, Alloy Personal Training or Discover Strength?
    Alloy Personal Training: $272,357 – $534,417 (2026 FDD · Item 7 · PDF p. 23); Discover Strength: $529,000 – $870,000 (2026 FDD · Item 7 · PDF p. 14). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Alloy Personal Training. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, Alloy Personal Training or Discover Strength?
    Alloy Personal Training: 129 (2026 FDD · Item 20 · PDF p. 64); Discover Strength: 34 (2026 FDD · Item 20 · PDF p. 38). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Alloy Personal Training and Discover Strength disclose financial performance (Item 19)?
    Alloy Personal Training has reviewed Item 19 figures for 4 location groups; Discover Strength has reviewed Item 19 figures for 2 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Alloy Personal Training report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Discover Strength report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    Plain-language meaning of each Item