Head-to-head comparison
Discover Strength vs Exercise Coach USA Franchise Opportunities
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
| Disclosure |  Discover Strength |  Exercise Coach USA |
|---|---|---|
| Estimated initial investment (Item 7) | $529,000 – $870,000 TOTAL 2026 FDD · Item 7 · PDF p. 14 | $97,100 Total Estimate — single territory 2026 FDD · Item 7 · PDF p. 21 |
| Standard initial franchise fee (Item 5) | $58,000 2026 FDD · Item 5 · PDF p. 10 | $49,500 Veterans may receive a $5,000 discount, and multi-territory purchases receive discounted per-territory fees. 2026 FDD · Item 5 · PDF p. 11 |
| Royalty (Item 6) | Not available No reviewed royalty record | 8% of gross sales Royalty 2026 FDD · Item 6 · PDF p. 14 |
| Total outlets (Item 20) | 34 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 38 | 15 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 59 |
| Net outlet change (Item 20) | +26 Calculated: 2023–2025 | +12 Calculated: 2023–2025 |
| Financial performance (Item 19), by location group | Franchised (6 locations) — revenue $278,638 mean Gross Sales · 2026 FDD · Item 19 · PDF p. 37 Locations counted not stated in the reviewed record $231,118 median Gross Sales · 2026 FDD · Item 19 · PDF p. 37 | Franchised (3 locations) — revenue $109,191 other Gross Sales · 2026 FDD · Item 19 · PDF p. 57 Company-owned (1 locations) — revenue — Company Owned Outlet: North New Jersey; "During the 2025 Calendar Year we had t… $3,125,508 other Gross Sales · 2026 FDD · Item 19 · PDF p. 51 Company-owned (1 locations) — revenue — Company Owned Outlet: New Hope Pennsylvania; "During the 2025 Calendar Year we… $231,257 other Gross Sales · 2026 FDD · Item 19 · PDF p. 52 +3 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change is a Franopolis calculation from the disclosed counts.