Discover Strength

    Discover Strength Franchising LLC · reviewed 2026 disclosure data

    Reviewed sources
    Franchising since
    2020
    Source: franchise.org
    Headquarters
    St. Louis Park, MN United States
    Source: franchise.org

    Discover Strength franchise specializes in evidence-based strength training with a focus on slow-motion, high-intensity workouts designed to maximize results in

    Headline figures

    What the disclosures show

    1. 1Opening costs are estimated at $529,000 – $870,000 in the 2026 FDD (Item 7); several initial fee options apply.
    2. 2Item 19 includes reviewed figures, but which locations they cover is not recorded yet.
    3. 3Outlets grew by 12 in 2025, to 34 (Coverage not stated in the reviewed record, Item 20).

    From reviewed FDD figures only. Not a recommendation or projection.

    Costs · Items 5–7

    What does it cost to open?

    Estimated opening costs and the fees payable to the franchisor.

    Startup Investment — Item 7

    Total estimated initial investment

    2026 FDD · Item 7 · PDF p. 14

    Standard single-unit franchise fee

    2026 FDD · Item 5 · PDF p. 10
    Discounted and multi-unit options are separate; see all fees.

    Ongoing Fees — Item 6

    Selected recurring charges; payment bases and conditions remain attached to each fee.

    22 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.

    Financial Performance — Item 19

    What results are disclosed—and for which locations?

    One reported population. Revenue is not owner income.

    Locations counted: not stated in the reviewed record

    Revenue, costs and other measures

    Period
    12-month period ending December 31, 2025

    Outlet Changes — Item 20

    How has the outlet count changed?

    Coverage not stated in the reviewed record · counts as of year end of each year.

    2026 FDD · Item 20 · PDF p. 38

    Net +20 outlets, 2023–2025

    0142023222024342025+8+12

    Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.

    Questions to investigate

    Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Create a free account to save questions to your research.

    For the franchisor

    • Which line items in the 2026 Item 7 estimate ($529,000 – $870,000) vary most by market, and why?

    • Which initial fee option would apply to my situation, and what conditions or discounts affect it?

    • Which locations are included in the Item 19 figures, and which were excluded?

    • Reported units went from 22 to 34 in 2025. How many new units opened, closed or changed hands?

    • Is a territory available in my area, and how is it defined in my agreement?

    For current and former owners

    • How did your actual startup costs and timeline compare with the Item 7 estimate?

    • How many hours a week do you work in the business, and in what role?

    • How do your results compare with the Item 19 figures, and what explains the difference?

    • What support from the franchisor has been most and least useful?

    For your advisors

    • Ask a franchise attorney to review the territory, renewal, transfer and termination terms.

    • Ask an attorney what the Item 3 litigation disclosures mean for a new franchisee.

    • Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.

    Sources & vintage history

    Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.

    Citations (2026 FDD)

    1. [1]Estimated initial investment — Item 7 · PDF p. 14
    2. [2]Standard initial franchise fee — Item 5 · PDF p. 10
    3. [3]Item 19 — Locations counted not stated in the reviewed record · PDF p. 37
    4. [4]Outlet counts — Item 20, Table 1 · PDF p. 38

    "PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: GetFDD listing

    Territory & operations

    27 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.

    These are contract disclosures, not confirmation that any territory is currently available.

    Franchisor financial statements

    No verified franchisor financial statement figures have been reviewed yet.

    SBA-backed loans to franchisees

    Loading…

    Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.

    At a glance

    Business history

    Owner participation

    Territory language

    Litigation disclosure

    Bankruptcy disclosure

    Agreement term

    Reader notes on wording

    Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.

    • Item 16 · PDF p. 32 · 2026 FDD

      Our summary: Sales restrictions: May offer and sell all and only franchisor-approved products and services

      “You must offer and sell in your Studio all, and only, those products and services that we have approved.”

      Note: Source says "must offer and sell" all approved products and services, not merely may.

    • Item 21 · PDF p. 45 · 2026 FDD

      Our summary: Auditor: Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly

      “Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are members of the global network of Baker Tilly International Ltd.”

      Note: Source identifies Baker Tilly US, LLP as assurance provider; Advisory Group provides consulting and is not a licensed CPA firm.

    Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.