Discover Strength
Discover Strength Franchising LLC · reviewed 2026 disclosure data
Researching Discover Strength franchise opportunities? Every figure below is cited to the FDD.
- Franchising since
- 2020 Source: franchise.org
- Headquarters
- St. Louis Park, MN United States Source: franchise.org
Discover Strength franchise specializes in evidence-based strength training with a focus on slow-motion, high-intensity workouts designed to maximize results in
Headline figures
Discover Strength quick facts
- Is Discover Strength a franchise?
- Yes. Discover Strength offers franchises through a Franchise Disclosure Document. At the end of 2025, it reported 25 franchised and 9 company-owned outlets (2026 FDD, Item 20, PDF p. 38).
- How much does it cost to open a Discover Strength franchise?
- The Discover Strength Franchise Disclosure Document reports an estimated initial investment of $529,000–$870,000 (2026 FDD, Item 7, PDF p. 14). This is the franchisor's disclosed estimate, not a quote. Details
- What is the Discover Strength initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $58,000 (2026 FDD, Item 5, PDF p. 10). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- Does Discover Strength disclose financial performance (Item 19)?
- Yes. The Discover Strength FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 37). Figures apply only to the locations and period each one covers. Details
- How many Discover Strength locations are there?
- The FDD reports 34 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 38). Existing locations do not indicate territory availability. Details
- Is Discover Strength a good franchise to buy?
- Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 lists every recurring fee beyond royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1Opening costs are estimated at $529,000 – $870,000 in the 2026 FDD (Item 7); several initial fee options apply.
- 2Item 19 covers 2 separate groups: revenue and costs and other measures for 14 franchised studios; revenue for 6 franchised locations. They are not combined.
- 3Outlets grew by 12 in 2025, to 34 (Systemwide, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Discover Strength head-to-head
Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Total estimated initial investment
2026 FDD · Item 7 · PDF p. 14
Standard single-unit franchise fee
2026 FDD · Item 5 · PDF p. 10
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
22 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
Two separate populations, not a revenue-and-profit comparison. Revenue is not owner income.
Franchised locations
Revenue, costs and other measures · 14 locations
- Who is counted
- 14 franchised Studios that have been in operation at least 13 months beginning December 1, 2024, and were in operation during the entire 12-month period ending December 31, 2025
- Period
- 12-month period ending December 31, 2025
- Excluded
- 11 franchised Studios because they commenced operations after December 1, 2024
- Method
- average annual “Gross Sales” and other unaudited information we obtained from 14 franchised Studios
Franchised locations
Revenue · 6 locations
- Who is counted
- Franchised Studios Open 13-24 Months
- Period
- 12-month period ending December 31, 2025
- Excluded
- We excluded 11 franchised Studios because they commenced operations after December 1, 2024.
- Method
- Table 2 reflects average annual “Gross Sales” (as defined below) and other unaudited information we obtained from 14 franchised Studios that have been in operation at least 13 months beginning December 1, 2024, and were in operation during the entire 12-month period ending December 31, 2025.
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
Systemwide, as labeled in the FDD · counts as of year end of each year.
2026 FDD · Item 20 · PDF p. 38
Net +20 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($529,000 – $870,000) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 22 to 34 in 2025. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an attorney what the Item 3 litigation disclosures mean for a new franchisee.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Estimated initial investment — Item 7 · PDF p. 14
- [2]Standard initial franchise fee — Item 5 · PDF p. 10
- [3]Item 19 — Franchised (14 studios) — revenue and costs and other measures · PDF p. 37
- [4]Item 19 — Franchised (6 locations) — revenue · PDF p. 37
- [5]Outlet counts — Item 20, Table 1 · PDF p. 38
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
27 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Litigation disclosure
Bankruptcy disclosure
Initial term
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format and overlapping investment range. This is not a ranking or recommendation.
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At a glance
Business history
Owner participation
Territory language
Litigation disclosure
Bankruptcy disclosure
Agreement term
Reader notes on wording
Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.
Item 16 · PDF p. 32 · 2026 FDD
Our summary: Sales restrictions: May offer and sell all and only franchisor-approved products and services
“You must offer and sell in your Studio all, and only, those products and services that we have approved.”
Note: Source says "must offer and sell" all approved products and services, not merely may.
Item 21 · PDF p. 45 · 2026 FDD
Our summary: Auditor: Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly
“Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are members of the global network of Baker Tilly International Ltd.”
Note: Source identifies Baker Tilly US, LLP as assurance provider; Advisory Group provides consulting and is not a licensed CPA firm.
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.
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