Franchise opportunities compared

    Apply vs Auntie Anne's

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Apply

    $306,500 – $685,000

    2025 FDD · Item 7

    Auntie Anne's

    $115,225 – $1,811,400

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Apply

    Not available

    Auntie Anne's

    $4,800

    2026 FDD · Item 5 · PDF p. 29

    Royalty · Item 6

    Apply

    5%

    2025 FDD · Item 6 · PDF p. 21

    Auntie Anne's

    7%

    2026 FDD · Item 6 · PDF p. 30

    Before you compare

    • Apply figures come from its 2025 FDD and Auntie Anne's figures from its 2026 FDD, so the years differ.
    • Apply and Auntie Anne's disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Apply: 10, Auntie Anne's: 7). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Apply

    $306,500 – $685,000
    2025 FDD · Item 7

    Auntie Anne's

    $115,225 – $1,811,400
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Apply

    Not available
    No single standard fee identified

    Auntie Anne's

    $4,800
    2026 FDD · Item 5 · PDF p. 29
    Royalty (Item 6)

    Apply

    5%
    Royalty fee
    2025 FDD · Item 6 · PDF p. 21

    Auntie Anne's

    7%
    Royalty fee — standard Shops current percentage
    2026 FDD · Item 6 · PDF p. 30
    Brand / advertising fund (Item 6)

    Apply

    3%
    Marketing fund contribution — 3%
    2025 FDD · Item 6 · PDF p. 21

    Auntie Anne's

    2%
    Advertising contribution — Co-Branded Shops, Auntie Anne’s share — 2%
    2026 FDD · Item 6 · PDF p. 31

    System scale & health

    Total outlets (Item 20)

    Apply

    49
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 81

    Auntie Anne's

    1,236
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 95
    Net outlet change (Item 20)

    Apply

    −1
    Calculated: 50 at end of 2022 → 49 at end of 2024

    Auntie Anne's

    +80
    Calculated: 1,156 at end of 2023 → 1,236 at end of 2025
    Outlet exits (Item 20)

    Apply

    Not available
    No complete exit records for a year

    Auntie Anne's

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Apply

    Not available
    Not in reviewed records

    Auntie Anne's

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Apply

    Not available
    Not in reviewed records

    Auntie Anne's

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    AApply
    Locations counted not stated in the reviewed record — 1st Quartile of franchised BAGELS Stores located in the United States, operated…
    $852,497
    other Gross Revenues
    2025 FDD · Item 19 · PDF p. 77
    Locations counted not stated in the reviewed record — 1st Quartile of franchised BAGELS Stores located in the United States, operated…
    $755,704
    other Gross Revenues range
    2025 FDD · Item 19 · PDF p. 77
    Locations counted not stated in the reviewed record — 2nd Quartile of franchised BAGELS Stores located in the United States, operated…
    $583,965
    other Gross Revenues range
    2025 FDD · Item 19 · PDF p. 77
    +7 more groups in the full report
    AAAuntie Anne's
    Locations counted not stated in the reviewed record — Enclosed Mall Franchises
    $638,196
    other Enclosed Mall franchises
    2026 FDD · Item 19 · PDF p. 91
    Locations counted not stated in the reviewed record — Cinnabon Co-Branded Franchises
    $977,242
    other Cinnabon Co-Branded franchises
    2026 FDD · Item 19 · PDF p. 93
    Locations counted not stated in the reviewed record — Outlet Center Franchises
    $1,005,518
    other Outlet Center franchises
    2026 FDD · Item 19 · PDF p. 92
    +4 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Apply vs Auntie Anne's: common questions

    Which costs less to open, Apply or Auntie Anne's?
    Apply: $306,500 – $685,000 (2025 FDD · Item 7); Auntie Anne's: $115,225 – $1,811,400 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Auntie Anne's. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Apply and Auntie Anne's royalties compare?
    Apply: 5% (2025 FDD · Item 6 · PDF p. 21); Auntie Anne's: 7% (2026 FDD · Item 6 · PDF p. 30). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Apply or Auntie Anne's?
    Apply: 49 (2025 FDD · Item 20 · PDF p. 81); Auntie Anne's: 1,236 (2026 FDD · Item 20 · PDF p. 95). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Apply and Auntie Anne's disclose financial performance (Item 19)?
    Apply has reviewed Item 19 figures for 10 location groups; Auntie Anne's has reviewed Item 19 figures for 7 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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