Franopolis
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    Franchise opportunities compared

    Counselor Realty vs HomeLife

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Counselor Realty2025 FDDHHomeLife2025 FDD

    Initial investment · Item 7

    Counselor Realty

    $22,850 – $105,700

    2025 FDD · Item 7 · PDF p. 14

    HomeLife

    $18,600 – $195,000

    2025 FDD · Item 7

    Initial franchise fee · Item 5

    Counselor Realty

    Not available

    HomeLife

    Not available

    Royalty · Item 6

    Counselor Realty

    Not available

    HomeLife

    4%

    2025 FDD · Item 6 · PDF p. 16

    Before you compare

    • Both sets of figures come from 2025 FDDs.
    • HomeLife discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only neither brand has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Counselor Realty

    $22,850 – $105,700
    Total estimated initial investment
    2025 FDD · Item 7 · PDF p. 14

    HomeLife

    $18,600 – $195,000
    2025 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Counselor Realty

    Not available
    No single standard fee identified

    HomeLife

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Counselor Realty

    Not available
    No reviewed royalty record

    HomeLife

    4%
    Royalty fee — Percentage Fee Option: 4% through the first $1,000,000 gross revenue; 1% above that
    2025 FDD · Item 6 · PDF p. 16
    Brand / advertising fund (Item 6)

    Counselor Realty

    $25
    Advertising fee minimum
    2025 FDD · Item 6 · PDF p. 10

    HomeLife

    1%
    National Advertising and Promotional Fund — Percentage Fee Option: 1% through the first $1,000,000 gross revenue — 1%
    2025 FDD · Item 6 · PDF p. 16

    System scale & health

    Total outlets (Item 20)

    Counselor Realty

    11
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 31

    HomeLife

    5
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 52
    Net outlet change (Item 20)

    Counselor Realty

    −2
    Calculated: 13 at end of 2022 → 11 at end of 2024

    HomeLife

    +1
    Calculated: 4 at end of 2022 → 5 at end of 2024
    Outlet exits (Item 20)

    Counselor Realty

    Not available
    No complete exit records for a year

    HomeLife

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Counselor Realty

    Not available
    Not in reviewed records

    HomeLife

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Counselor Realty

    Not available
    Not in reviewed records

    HomeLife

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Counselor Realty

    Not disclosed — no Item 19 financial performance representation

    HHomeLife

    No reviewed Item 19 figures

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Counselor Realty vs HomeLife: common questions

    Which costs less to open, Counselor Realty or HomeLife?
    Counselor Realty: $22,850 – $105,700 (2025 FDD · Item 7 · PDF p. 14); HomeLife: $18,600 – $195,000 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for HomeLife. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, Counselor Realty or HomeLife?
    Counselor Realty: 11 (2025 FDD · Item 20 · PDF p. 31); HomeLife: 5 (2025 FDD · Item 20 · PDF p. 52). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Counselor Realty and HomeLife disclose financial performance (Item 19)?
    Counselor Realty makes no Item 19 financial performance representation; HomeLife has no reviewed Item 19 figures on file. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Counselor Realty report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    Full HomeLife report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    FDD glossary

    Plain-language meaning of each Item