Franopolis
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    Franchise opportunities compared

    Discover Strength vs MaxStrength Fitness

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Discover Strength2026 FDDMaxStrength Fitness2026 FDD

    Initial investment · Item 7

    Discover Strength

    $529,000 – $870,000

    2026 FDD · Item 7 · PDF p. 14

    MaxStrength Fitness

    $448,597 – $644,992

    2026 FDD · Item 7 · PDF p. 22

    Initial franchise fee · Item 5

    Discover Strength

    $58,000

    2026 FDD · Item 5 · PDF p. 10

    MaxStrength Fitness

    $54,900

    2026 FDD · Item 5 · PDF p. 14

    Royalty · Item 6

    Discover Strength

    Not available

    MaxStrength Fitness

    7% of gross revenues

    2026 FDD · Item 6 · PDF p. 15

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Item 19 figures cover the location groups each FDD names (Discover Strength: 2, MaxStrength Fitness: 2). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Discover Strength

    $529,000 – $870,000
    TOTAL
    2026 FDD · Item 7 · PDF p. 14

    MaxStrength Fitness

    $448,597 – $644,992
    TOTAL ESTIMATED INITIAL INVESTMENT
    2026 FDD · Item 7 · PDF p. 22
    Standard initial franchise fee (Item 5)

    Discover Strength

    $58,000
    2026 FDD · Item 5 · PDF p. 10

    MaxStrength Fitness

    $54,900
    The fee is fully earned when paid and is not refundable under any circumstances.
    2026 FDD · Item 5 · PDF p. 14
    Royalty (Item 6)

    Discover Strength

    Not available
    No reviewed royalty record

    MaxStrength Fitness

    7% of gross revenues
    Continuing Franchise Fee
    2026 FDD · Item 6 · PDF p. 15
    Brand / advertising fund (Item 6)

    Discover Strength

    Not available
    No reviewed brand or advertising fund fee

    MaxStrength Fitness

    2% of previous month's gross revenues; payable monthly.
    Brand Fund Contribution
    2026 FDD · Item 6 · PDF p. 16

    System scale & health

    Total outlets (Item 20)

    Discover Strength

    34
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 38

    MaxStrength Fitness

    22
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 64
    Net outlet change (Item 20)

    Discover Strength

    +20
    Calculated: 14 at end of 2023 → 34 at end of 2025

    MaxStrength Fitness

    +16
    Calculated: 6 at end of 2023 → 22 at end of 2025
    Outlet exits (Item 20)

    Discover Strength

    Not available
    No complete exit records for a year

    MaxStrength Fitness

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Discover Strength

    2020
    2026 FDD · Item 1 · PDF p. 8

    MaxStrength Fitness

    2021; began offering franchises in May
    2026 FDD · Item 1 · PDF p. 10
    Franchisor founded (Item 1)

    Discover Strength

    2020
    2026 FDD · Item 1 · PDF p. 8

    MaxStrength Fitness

    2021; formed January 25
    2026 FDD · Item 1 · PDF p. 10

    Financial performance (Item 19), by location group

    Discover Strength
    Franchised (14 studios) — revenue and costs and other measures
    44 percent
    mean Labor % of Total Gross Sales
    2026 FDD · Item 19 · PDF p. 37
    Franchised (6 locations) — revenue
    $278,638
    mean Gross Sales
    2026 FDD · Item 19 · PDF p. 37
    MaxStrength Fitness
    Franchised and company-owned (3 locations) — other measures and costs and revenue and profit and memberships
    $55
    mean Rate Per Session
    2026 FDD · Item 19 · PDF p. 62
    Locations counted not stated in the reviewed record
    $47,264
    other Payroll Taxes
    2026 FDD · Item 19 · PDF p. 60

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Discover Strength vs MaxStrength Fitness: common questions

    Which costs less to open, Discover Strength or MaxStrength Fitness?
    Discover Strength: $529,000 – $870,000 (2026 FDD · Item 7 · PDF p. 14); MaxStrength Fitness: $448,597 – $644,992 (2026 FDD · Item 7 · PDF p. 22). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for MaxStrength Fitness. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, Discover Strength or MaxStrength Fitness?
    Discover Strength: 34 (2026 FDD · Item 20 · PDF p. 38); MaxStrength Fitness: 22 (2026 FDD · Item 20 · PDF p. 64). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Discover Strength and MaxStrength Fitness disclose financial performance (Item 19)?
    Discover Strength has reviewed Item 19 figures for 2 location groups; MaxStrength Fitness has reviewed Item 19 figures for 2 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Discover Strength report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full MaxStrength Fitness report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    Plain-language meaning of each Item