Franchise opportunities compared
European Wax Center vs IMAGE Studios
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
European Wax Center
$331,600 – $776,950
2026 FDD · Item 7 · PDF p. 27IMAGE Studios
$773,392 – $1,734,462
2026 FDD · Item 7 · PDF p. 21Initial franchise fee · Item 5
European Wax Center
$0.00
2026 FDD · Item 5 · PDF p. 18IMAGE Studios
$64,500
2026 FDD · Item 5 · PDF p. 9Royalty · Item 6
European Wax Center
6%
2026 FDD · Item 6 · PDF p. 20IMAGE Studios
6%
2026 FDD · Item 6 · PDF p. 11Before you compare
- Both sets of figures come from 2026 FDDs.
- Item 19 figures cover the location groups each FDD names (European Wax Center: 6, IMAGE Studios: 12). Different groups are not directly comparable.
Financial commitment
European Wax Center
IMAGE StudiosEuropean Wax Center
IMAGE Studios
European Wax Center
IMAGE Studios
European Wax Center
IMAGE Studios
European Wax Center
IMAGE Studios
System scale & health
European Wax CenterIMAGE StudiosEuropean Wax Center
IMAGE Studios
European Wax Center
IMAGE Studios
European Wax Center
IMAGE Studios
European Wax Center
IMAGE Studios
European Wax Center
IMAGE Studios
Financial performance (Item 19), by location group
European Wax CenterIMAGE StudiosItem 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
European Wax Center vs IMAGE Studios: common questions
- Which costs less to open, European Wax Center or IMAGE Studios?
- European Wax Center: $331,600 – $776,950 (2026 FDD · Item 7 · PDF p. 27); IMAGE Studios: $773,392 – $1,734,462 (2026 FDD · Item 7 · PDF p. 21). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for European Wax Center. Estimates are not quotes, and the FDD years may differ.
- How do European Wax Center and IMAGE Studios royalties compare?
- European Wax Center: 6% (2026 FDD · Item 6 · PDF p. 20); IMAGE Studios: 6% (2026 FDD · Item 6 · PDF p. 11). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, European Wax Center or IMAGE Studios?
- European Wax Center: 1,047 (2026 FDD · Item 20 · PDF p. 76); IMAGE Studios: 129 (2026 FDD · Item 20 · PDF p. 60). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do European Wax Center and IMAGE Studios disclose financial performance (Item 19)?
- European Wax Center has reviewed Item 19 figures for 6 location groups; IMAGE Studios has reviewed Item 19 figures for 12 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full European Wax Center report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full IMAGE Studios report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
