Franchise opportunities compared

    GrassRoots Tree and Turf Care, Inc. vs Heroes Lawn Care

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • GrassRoots Tree and Turf Care, Inc. discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (GrassRoots Tree and Turf Care, Inc.: 6, Heroes Lawn Care: 1). Different groups are not directly comparable.
    DisclosureGrassRoots Tree and Turf Care, Inc.Heroes Lawn Care
    Financial commitment
    Estimated initial investment (Item 7)
    $157,300 – $495,600
    2026 FDD · Item 7
    $96,290 – $176,686
    Total
    2026 FDD · Item 7 · PDF p. 24
    Standard initial franchise fee (Item 5)
    $49,500
    2026 FDD · Item 5 · PDF p. 10
    $15,000
    The fee is the greater of $15,000 or $100 per 1,000 general population in the Protected Territories.
    2026 FDD · Item 5 · PDF p. 16
    Royalty (Item 6)
    7%
    Royalty
    2026 FDD · Item 6 · PDF p. 11
    $1,800 Monthly (Year 1 $1,800, Year 2 $2,100, Years 3-5 $2,400)
    Monthly Franchise Fee
    2026 FDD · Item 6 · PDF p. 17
    Brand / advertising fund (Item 6)
    1%
    Brand Fund Contribution — 1%
    2026 FDD · Item 6 · PDF p. 11
    $2,500
    Brand Marketing Fee
    2026 FDD · Item 6 · PDF p. 16
    System scale & health
    Total outlets (Item 20)
    23
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 44
    62
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 76
    Net outlet change (Item 20)
    +2
    Calculated: 21 at end of 2023 → 23 at end of 2025
    −3
    Calculated: 65 at end of 2023 → 62 at end of 2025
    Outlet exits (Item 20)
    Not available
    No complete exit records for a year
    24
    Closures, terminations & non-renewals in 2025 · Calculated turnover 36.4% of outlets at start of year
    2026 FDD · Item 20 · PDF p. 77
    Franchising since (Item 1)
    2019
    From a verified franchisor listing
    March 2022
    2026 FDD · Item 1 · PDF p. 10
    Franchisor founded (Item 1)
    Not available
    Not in reviewed records
    Organized on October 1, 2021
    2026 FDD · Item 1 · PDF p. 10
    Performance (Item 19)
    Financial performance (Item 19), by location group
    Locations counted not stated in the reviewed record — Operational Franchisees opened 2019–2020
    $1,377,809
    other High annual Gross Sales · 2026 FDD · Item 19 · PDF p. 42
    Locations counted not stated in the reviewed record — Operational Franchisees opened 2023–2024
    $131,739
    other annual Gross Sales · 2026 FDD · Item 19 · PDF p. 42
    Locations counted not stated in the reviewed record — Operational Franchisees participating in the Turf Management Program
    $528
    other Turf Management Program customer sales, 2025 · 2026 FDD · Item 19 · PDF p. 42
    +3 more groups in the full report
    Franchised (11 businesses) — revenue
    $241,895
    other Gross Sales · 2026 FDD · Item 19 · PDF p. 73

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.