GrassRoots Tree and Turf Care, Inc.
Franchise research report · reviewed 2026 disclosure data
Researching GrassRoots Tree and Turf Care, Inc. franchise opportunities? Every figure below is cited to the FDD.
- Franchising since
- 2019 Source: franchise.org
- Headquarters
- Acworth, GA United States Source: franchise.org
GrassRoots Turf is a family-owned lawn care business founded in 2002. Its franchise model includes a built-in sales funnel, automatic payment processing, and a technology platform designed for streamlined, residual income.
Headline figures
Quick facts
- How much does it cost to open a GrassRoots Tree and Turf Care, Inc. franchise?
- The GrassRoots Tree and Turf Care, Inc. Franchise Disclosure Document reports separate estimated initial investments by format: $157,300–$332,600 for total (single unit) (157300–332600) (2026 FDD, Item 7, PDF p. 18); $237,300–$495,600 for total (muda) (237300–495600) (2026 FDD, Item 7, PDF p. 19). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What is the GrassRoots Tree and Turf Care, Inc. initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $49,500 (2026 FDD, Item 5, PDF p. 10). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- What ongoing fees does GrassRoots Tree and Turf Care, Inc. charge?
- The disclosed ongoing royalty is 7% (2026 FDD, Item 6, PDF p. 11). The brand or advertising fund contribution is 1% (2026 FDD, Item 6, PDF p. 11). Other recurring fees are listed in Item 6. Details
- Does GrassRoots Tree and Turf Care, Inc. disclose financial performance (Item 19)?
- Yes. The GrassRoots Tree and Turf Care, Inc. FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 42). Figures apply only to the locations and period each one covers. Details
- How many GrassRoots Tree and Turf Care, Inc. locations are there?
- The FDD reports 23 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 44). Existing locations do not indicate territory availability. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $157,300 – $332,600 (Total (single unit) (157300–332600)); $237,300 – $495,600 (Total (MUDA) (237300–495600)); several initial fee options apply.
- 2Item 19 covers 6 separate groups: revenue for 7 locations; revenue for 2 locations; revenue for 13 locations; revenue for 1 locations; revenue for 4 locations; revenue for 13 locations. They are not combined.
- 3Outlets grew by 1 in 2025, to 23 (Systemwide, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 2 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (2)
Each format has its own total. The total depends on the format you choose.
- Total (single unit) (157300–332600)PDF p. 18$157,300 – $332,600
- Total (MUDA) (237300–495600)PDF p. 19$237,300 – $495,600
Standard single-unit franchise fee
2026 FDD · Item 5 · PDF p. 10
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- RoyaltyMain ongoing fee
28 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
6 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Revenue · 7 locations
- Who is counted
- Operational Franchisees opened 2019–2020
- Period
- Operational Franchisees opened 2019–2020, 2025
- Excluded
- One franchisee not open throughout the entire 2025 Reporting Period excluded; other exclusions not stated
- Method
- Historical reported annual Gross Sales; unaudited, not independently verified
Locations counted: not stated in the reviewed record
Revenue · 2 locations
- Who is counted
- Operational Franchisees opened 2023–2024
- Period
- Operational Franchisees opened 2023–2024, 2025
- Excluded
- One franchisee not open throughout the entire 2025 Reporting Period excluded; other exclusions not stated
- Method
- Historical reported annual Gross Sales; unaudited, not independently verified
Locations counted: not stated in the reviewed record
Revenue · 13 locations
- Who is counted
- Operational Franchisees participating in the Turf Management Program
- Excluded
- Franchisee not open throughout the entire 2025 Reporting Period excluded
- Method
- Median amount a program customer paid during 2025; unaudited
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- One affiliate-owned GrassRoots Turf outlet for the 2025 Reporting Period.
- Period
- affiliate-owned outlet, 2025
- Excluded
- No exclusions stated for this outlet row.
- Method
- Historical reported annual Gross Sales; unaudited, not independently verified
Locations counted: not stated in the reviewed record
Revenue · 4 locations
- Who is counted
- Operational Franchisees opened 2021–2022
- Period
- Operational Franchisees opened 2021–2022, 2025
- Excluded
- One franchisee not open throughout the entire 2025 Reporting Period excluded; other exclusions not stated
- Method
- Historical reported annual Gross Sales; unaudited, not independently verified
Locations counted: not stated in the reviewed record
Revenue · 13 locations
- Who is counted
- Operational Franchisees participating in the Ornamental Management Program
- Excluded
- Franchisee not open throughout the entire 2025 Reporting Period excluded
- Method
- Average amount a program customer paid during 2025; unaudited
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
Systemwide, as labeled in the FDD · counts as of year end of each year.
2026 FDD · Item 20 · PDF p. 44
Net +2 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero, so the line looks nearly flat; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($157,300 – $495,600) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 22 to 23 in 2025. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Standard initial franchise fee — Item 5 · PDF p. 10
- [2]Item 19 — Locations counted not stated in the reviewed record — Operational Franchisees opened 2019–2020 · PDF p. 42
- [3]Item 19 — Locations counted not stated in the reviewed record — Operational Franchisees opened 2023–2024 · PDF p. 42
- [4]Item 19 — Locations counted not stated in the reviewed record — Operational Franchisees participating in the Turf Management Program · PDF p. 42
- [5]Item 19 — Locations counted not stated in the reviewed record — One affiliate-owned GrassRoots Turf outlet for the 2025 Reporting Period. · PDF p. 42
- [6]Item 19 — Locations counted not stated in the reviewed record — Operational Franchisees opened 2021–2022 · PDF p. 42
- [7]Item 19 — Locations counted not stated in the reviewed record — Operational Franchisees participating in the Ornamental Management Program · PDF p. 42
- [8]Outlet counts — Item 20, Table 1 · PDF p. 44
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
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At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Reader notes on wording
Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: High annual Gross Sales — Operational Franchisees opened 2019–2020, 2025
“Operational Franchisees opened 2019–2020 $1,377,809.37 $226,423.96 $597,123.27 $658,288.60”
Note: The statistic for Operational Franchisees opened 2019–2020 is printed, but the filing says the measure is based on franchisee data regardless of the number of locations each owns. The cited pages do not establish the whole-number location sample required to preserve this group accurately.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: Average annual Gross Sales — Operational Franchisees opened 2023–2024, 2025
“Operational Franchisees opened 2023–2024 $187,398.02 $76,080.50 $131,739.26 $131,739.26”
Note: The figure is shown, but the filing says figures are franchisee-based regardless of locations owned and gives no location count for Average annual Gross Sales — Operational Franchisees opened 2023–2024, 2025. The required location sample cannot be established.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: Median Turf Management Program customer sales, 2025
“Turf Management Program – 2025 Gross Sales – By Customer $607.61 $528.00”
Note: The figure is shown, but the filing says figures are franchisee-based regardless of locations owned and gives no location count for Median Turf Management Program customer sales, 2025. The required location sample cannot be established.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: Average annual Gross Sales — Operational Franchisees opened 2019–2020, 2025
“Operational Franchisees opened 2019–2020 $1,377,809.37 $226,423.96 $597,123.27 $658,288.60”
Note: The statistic for Operational Franchisees opened 2019–2020 is printed, but the filing says the measure is based on franchisee data regardless of the number of locations each owns. The cited pages do not establish the whole-number location sample required to preserve this group accurately.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: Average annual Gross Sales — Operational Franchisees opened 2021–2022, 2025
“Operational Franchisees opened 2021–2022 $357,004.60 $157,384.21 $254,911.04 $256,052.72”
Note: The statistic for Operational Franchisees opened 2021–2022 is printed, but the filing says the measure is based on franchisee data regardless of the number of locations each owns. The cited pages do not establish the whole-number location sample required to preserve this group accurately.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: Low annual Gross Sales — Operational Franchisees opened 2021–2022, 2025
“Operational Franchisees opened 2021–2022 $357,004.60 $157,384.21 $254,911.04 $256,052.72”
Note: The figure is shown, but the filing says figures are franchisee-based regardless of locations owned and gives no location count for Low annual Gross Sales — Operational Franchisees opened 2021–2022, 2025. The required location sample cannot be established.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: Median annual Gross Sales — Operational Franchisees opened 2023–2024, 2025
“Operational Franchisees opened 2023–2024 $187,398.02 $76,080.50 $131,739.26 $131,739.26”
Note: The figure is shown, but the filing says figures are franchisee-based regardless of locations owned and gives no location count for Median annual Gross Sales — Operational Franchisees opened 2023–2024, 2025. The required location sample cannot be established.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: Average Turf Management Program customer sales, 2025
“Turf Management Program – 2025 Gross Sales – By Customer $607.61 $528.00”
Note: The figure is shown, but the filing says figures are franchisee-based regardless of locations owned and gives no location count for Average Turf Management Program customer sales, 2025. The required location sample cannot be established.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: Median annual Gross Sales — Operational Franchisees opened 2021–2022, 2025
“Operational Franchisees opened 2021–2022 $357,004.60 $157,384.21 $254,911.04 $256,052.72”
Note: The figure is shown, but the filing says figures are franchisee-based regardless of locations owned and gives no location count for Median annual Gross Sales — Operational Franchisees opened 2021–2022, 2025. The required location sample cannot be established.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: Low annual Gross Sales — Operational Franchisees opened 2023–2024, 2025
“Operational Franchisees opened 2023–2024 $187,398.02 $76,080.50 $131,739.26 $131,739.26”
Note: The figure is shown, but the filing says figures are franchisee-based regardless of locations owned and gives no location count for Low annual Gross Sales — Operational Franchisees opened 2023–2024, 2025. The required location sample cannot be established.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: Average Ornamental Management Program customer sales, 2025
“Ornamental Management Program – 2025 Gross Sales – By Customer $479.00 $420.00”
Note: The figure is shown, but the filing says figures are franchisee-based regardless of locations owned and gives no location count for Average Ornamental Management Program customer sales, 2025. The required location sample cannot be established.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: High annual Gross Sales — Operational Franchisees opened 2021–2022, 2025
“Operational Franchisees opened 2021–2022 $357,004.60 $157,384.21 $254,911.04 $256,052.72”
Note: The figure is shown, but the filing says figures are franchisee-based regardless of locations owned and gives no location count for High annual Gross Sales — Operational Franchisees opened 2021–2022, 2025. The required location sample cannot be established.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: Median annual Gross Sales — Operational Franchisees opened 2019–2020, 2025
“Operational Franchisees opened 2019–2020 $1,377,809.37 $226,423.96 $597,123.27 $658,288.60”
Note: The statistic for Operational Franchisees opened 2019–2020 is printed, but the filing says the measure is based on franchisee data regardless of the number of locations each owns. The cited pages do not establish the whole-number location sample required to preserve this group accurately.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: Median Ornamental Management Program customer sales, 2025
“Ornamental Management Program – 2025 Gross Sales – By Customer $479.00 $420.00”
Note: The figure is shown, but the filing says figures are franchisee-based regardless of locations owned and gives no location count for Median Ornamental Management Program customer sales, 2025. The required location sample cannot be established.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: High annual Gross Sales — Operational Franchisees opened 2023–2024, 2025
“Operational Franchisees opened 2023–2024 $187,398.02 $76,080.50 $131,739.26 $131,739.26”
Note: The figure is shown, but the filing says figures are franchisee-based regardless of locations owned and gives no location count for High annual Gross Sales — Operational Franchisees opened 2023–2024, 2025. The required location sample cannot be established.
Item 19 · PDF p. 42 · 2026 FDD
Our summary: Low annual Gross Sales — Operational Franchisees opened 2019–2020, 2025
“Operational Franchisees opened 2019–2020 $1,377,809.37 $226,423.96 $597,123.27 $658,288.60”
Note: The statistic for Operational Franchisees opened 2019–2020 is printed, but the filing says the measure is based on franchisee data regardless of the number of locations each owns. The cited pages do not establish the whole-number location sample required to preserve this group accurately.
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.