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    Franchise opportunities compared

    Holiday Inn Express vs HomeTowne Studios by Red Roof

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • HomeTowne Studios by Red Roof discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Holiday Inn Express: 3, HomeTowne Studios by Red Roof: 6). Different groups are not directly comparable.
    DisclosureHIHoliday Inn ExpressHSHomeTowne Studios by Red Roof
    Financial commitment
    Estimated initial investment (Item 7)
    Not available
    No reviewed Item 7 total
    $420,000 – $15,860,090
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)
    Not available
    No single standard fee identified
    Not available
    No single standard fee identified
    Royalty (Item 6)
    $6.00
    Royalty fee
    2026 FDD · Item 6 · PDF p. 31
    5.5%
    Royalty percentage of Gross Room Revenues
    2026 FDD · Item 6 · PDF p. 17
    Brand / advertising fund (Item 6)
    $10
    Initial marketing contribution to loyalty program
    2026 FDD · Item 6 · PDF p. 32
    3%
    Marketing and Reservation Fee percentage of Gross Room Revenues — 3%
    2026 FDD · Item 6 · PDF p. 17
    System scale & health
    Total outlets (Item 20)
    Not available
    No reviewed outlet counts
    53
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 67
    Net outlet change (Item 20)
    Not available
    Only one year reported
    +28
    Calculated: 25 at end of 2023 → 53 at end of 2025
    Outlet exits (Item 20)
    Not available
    No complete exit records for a year
    Not available
    No complete exit records for a year
    Franchising since (Item 1)
    1991
    From a verified franchisor listing
    Not available
    Not in reviewed records
    Franchisor founded (Item 1)
    Not available
    Not in reviewed records
    Not available
    Not in reviewed records
    Performance (Item 19)
    Financial performance (Item 19), by location group
    Locations counted not stated in the reviewed record — Holiday Inn Express Mature Hotels
    70.1 percent
    other Occupancy Rate · 2026 FDD · Item 19 · PDF p. 98
    Locations counted not stated in the reviewed record — Holiday Inn Express Mature Hotels
    100.1 percent
    other IHG One Rewards Room Nights Contribution range high · 2026 FDD · Item 19 · PDF p. 99
    Locations counted not stated in the reviewed record — Holiday Inn Express Mature Hotels
    2,340 units
    other US Holiday Inn Express hotels open as of Dec 31, 2025 · 2026 FDD · Item 19 · PDF p. 98
    Locations counted not stated in the reviewed record — Combined affiliate-owned and franchised HomeTowne Studios hotels open and opera…
    91.2 index
    other Combined · 2026 FDD · Item 19 · PDF p. 65
    Locations counted not stated in the reviewed record — Affiliate-owned hotels open at least full year
    $53
    other Affiliate-owned · 2026 FDD · Item 19 · PDF p. 65
    Locations counted not stated in the reviewed record — Franchised hotels open at least full year
    $61
    other Franchised · 2026 FDD · Item 19 · PDF p. 65
    +3 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Full Holiday Inn Express reportFull HomeTowne Studios by Red Roof reportAdd more brands to compare