Franchise opportunities compared

    Holiday Inn Express vs HomeTowne Studios by Red Roof

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Holiday Inn Express

    $13,851,273

    2026 FDD · Item 7 · PDF p. 58

    HomeTowne Studios by Red Roof

    $420,000 – $15,860,090

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Holiday Inn Express

    Not available

    HomeTowne Studios by Red Roof

    Not available

    Royalty · Item 6

    Holiday Inn Express

    6%

    2026 FDD · Item 6 · PDF p. 31

    HomeTowne Studios by Red Roof

    5.5%

    2026 FDD · Item 6 · PDF p. 17

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • HomeTowne Studios by Red Roof discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Holiday Inn Express: 3, HomeTowne Studios by Red Roof: 6). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Holiday Inn Express

    $13,851,273
    104-room hotel — Total initial investment: $13, 851 , 273 to $20, 87 7 , 080
    2026 FDD · Item 7 · PDF p. 58

    HomeTowne Studios by Red Roof

    $420,000 – $15,860,090
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Holiday Inn Express

    Not available
    No single standard fee identified

    HomeTowne Studios by Red Roof

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Holiday Inn Express

    6%
    Royalty fee
    2026 FDD · Item 6 · PDF p. 31

    HomeTowne Studios by Red Roof

    5.5%
    Royalty percentage of Gross Room Revenues
    2026 FDD · Item 6 · PDF p. 17
    Brand / advertising fund (Item 6)

    Holiday Inn Express

    $10
    Initial marketing contribution to loyalty program
    2026 FDD · Item 6 · PDF p. 32

    HomeTowne Studios by Red Roof

    3%
    Marketing and Reservation Fee percentage of Gross Room Revenues — 3%
    2026 FDD · Item 6 · PDF p. 17

    System scale & health

    Total outlets (Item 20)

    Holiday Inn Express

    Not available
    No reviewed outlet counts

    HomeTowne Studios by Red Roof

    53
    Outlets at end of 2025
    2025 FDD · Item 20 · PDF p. 66
    Net outlet change (Item 20)

    Holiday Inn Express

    Not available
    Only one year reported

    HomeTowne Studios by Red Roof

    +35
    Calculated: 18 at end of 2022 → 53 at end of 2025
    Outlet exits (Item 20)

    Holiday Inn Express

    Not available
    No complete exit records for a year

    HomeTowne Studios by Red Roof

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Holiday Inn Express

    1991
    From a verified franchisor listing

    HomeTowne Studios by Red Roof

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Holiday Inn Express

    Not available
    Not in reviewed records

    HomeTowne Studios by Red Roof

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Holiday Inn Express
    Locations counted not stated in the reviewed record — Holiday Inn Express Mature Hotels
    70.1 percent
    other Occupancy Rate
    2026 FDD · Item 19 · PDF p. 98
    Locations counted not stated in the reviewed record — Holiday Inn Express Mature Hotels
    100.1 percent
    other IHG One Rewards Room Nights Contribution range high
    2026 FDD · Item 19 · PDF p. 99
    Locations counted not stated in the reviewed record — Holiday Inn Express Mature Hotels
    2,340 units
    other US Holiday Inn Express hotels open as of Dec 31, 2025
    2026 FDD · Item 19 · PDF p. 98
    HomeTowne Studios by Red Roof
    Locations counted not stated in the reviewed record — Combined affiliate-owned and franchised HomeTowne Studios hotels open and opera…
    91.2 index
    other Combined
    2026 FDD · Item 19 · PDF p. 65
    Locations counted not stated in the reviewed record — Affiliate-owned hotels open at least full year
    $53
    other Affiliate-owned
    2026 FDD · Item 19 · PDF p. 65
    Locations counted not stated in the reviewed record — Franchised hotels open at least full year
    $61
    other Franchised
    2026 FDD · Item 19 · PDF p. 65
    +3 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Holiday Inn Express vs HomeTowne Studios by Red Roof: common questions

    Which costs less to open, Holiday Inn Express or HomeTowne Studios by Red Roof?
    Holiday Inn Express: $13,851,273 (2026 FDD · Item 7 · PDF p. 58); HomeTowne Studios by Red Roof: $420,000 – $15,860,090 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for HomeTowne Studios by Red Roof. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Holiday Inn Express and HomeTowne Studios by Red Roof royalties compare?
    Holiday Inn Express: 6% (2026 FDD · Item 6 · PDF p. 31); HomeTowne Studios by Red Roof: 5.5% (2026 FDD · Item 6 · PDF p. 17). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Holiday Inn Express and HomeTowne Studios by Red Roof disclose financial performance (Item 19)?
    Holiday Inn Express has reviewed Item 19 figures for 3 location groups; HomeTowne Studios by Red Roof has reviewed Item 19 figures for 6 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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