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    Franchise opportunities compared

    Holiday Inn Express vs Motel

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Holiday Inn Express2026 FDDMMotel2025 FDD

    Initial investment · Item 7

    Holiday Inn Express

    Not available

    Motel

    $195,259 – $8,239,350

    2025 FDD · Item 7

    Initial franchise fee · Item 5

    Holiday Inn Express

    Not available

    Motel

    $25,000

    2025 FDD · Item 5 · PDF p. 14

    Royalty · Item 6

    Holiday Inn Express

    6%

    2026 FDD · Item 6 · PDF p. 31

    Motel

    5%

    2025 FDD · Item 6 · PDF p. 17

    Before you compare

    • Holiday Inn Express figures come from its 2026 FDD and Motel figures from its 2025 FDD, so the years differ.
    • Motel discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Holiday Inn Express: 3, Motel: 3). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Holiday Inn Express

    Not available
    No reviewed Item 7 total

    Motel

    $195,259 – $8,239,350
    2025 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Holiday Inn Express

    Not available
    No single standard fee identified

    Motel

    $25,000
    2025 FDD · Item 5 · PDF p. 14
    Royalty (Item 6)

    Holiday Inn Express

    6%
    Royalty fee
    2026 FDD · Item 6 · PDF p. 31

    Motel

    5%
    General Royalty Fee
    2025 FDD · Item 6 · PDF p. 17
    Brand / advertising fund (Item 6)

    Holiday Inn Express

    $10
    Initial marketing contribution to loyalty program
    2026 FDD · Item 6 · PDF p. 32

    Motel

    Not available
    No reviewed brand or advertising fund fee

    System scale & health

    Total outlets (Item 20)

    Holiday Inn Express

    Not available
    No reviewed outlet counts

    Motel

    1,195
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 56
    Net outlet change (Item 20)

    Holiday Inn Express

    Not available
    Only one year reported

    Motel

    −16
    Calculated: 1,211 at end of 2022 → 1,195 at end of 2024
    Outlet exits (Item 20)

    Holiday Inn Express

    Not available
    No complete exit records for a year

    Motel

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Holiday Inn Express

    1991
    From a verified franchisor listing

    Motel

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Holiday Inn Express

    Not available
    Not in reviewed records

    Motel

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Holiday Inn Express
    Locations counted not stated in the reviewed record — Holiday Inn Express Mature Hotels
    70.1 percent
    other Occupancy Rate
    2026 FDD · Item 19 · PDF p. 98
    Locations counted not stated in the reviewed record — Holiday Inn Express Mature Hotels
    100.1 percent
    other IHG One Rewards Room Nights Contribution range high
    2026 FDD · Item 19 · PDF p. 99
    Locations counted not stated in the reviewed record — Holiday Inn Express Mature Hotels
    2,340 units
    other US Holiday Inn Express hotels open as of Dec 31, 2025
    2026 FDD · Item 19 · PDF p. 98
    MMotel
    Locations counted not stated in the reviewed record — 1,107 franchised U.S. Motels active for at least two full years as of December…
    $65
    other Chart 1 median average daily rate
    2025 FDD · Item 19 · PDF p. 55
    Locations counted not stated in the reviewed record — 1,107 franchised U.S. Motels active and operating as franchised properties for…
    $193
    other Chart 1 high average daily rate
    2025 FDD · Item 19 · PDF p. 55
    Locations counted not stated in the reviewed record — 527 franchised U.S. Motels in Chart 1 that achieved the internal A or B Ranking…
    66.62 percent
    other Chart 2 median occupancy rate
    2025 FDD · Item 19 · PDF p. 55

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Holiday Inn Express vs Motel: common questions

    How do Holiday Inn Express and Motel royalties compare?
    Holiday Inn Express: 6% (2026 FDD · Item 6 · PDF p. 31); Motel: 5% (2025 FDD · Item 6 · PDF p. 17). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Holiday Inn Express and Motel disclose financial performance (Item 19)?
    Holiday Inn Express has reviewed Item 19 figures for 3 location groups; Motel has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Holiday Inn Express report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    M

    Full Motel report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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