Franchise opportunities compared

    HomeLife vs HomeVestors of America

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    HomeLife

    $18,600 – $195,000

    2025 FDD · Item 7

    HomeVestors of America

    $150,000 – $477,250

    2026 FDD · Item 7 · PDF p. 24

    Initial franchise fee · Item 5

    HomeLife

    Not available

    HomeVestors of America

    Not available

    Royalty · Item 6

    HomeLife

    4%

    2025 FDD · Item 6 · PDF p. 16

    HomeVestors of America

    $500

    2026 FDD · Item 6 · PDF p. 16

    Before you compare

    • HomeLife figures come from its 2025 FDD and HomeVestors of America figures from its 2026 FDD, so the years differ.
    • HomeLife discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only HomeVestors of America has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    HomeLife

    $18,600 – $195,000
    2025 FDD · Item 7

    HomeVestors of America

    $150,000 – $477,250
    Full Franchise — Total Estimated Initial Investment
    2026 FDD · Item 7 · PDF p. 24
    Standard initial franchise fee (Item 5)

    HomeLife

    Not available
    No single standard fee identified

    HomeVestors of America

    Not available
    No single standard fee identified
    Royalty (Item 6)

    HomeLife

    4%
    Royalty fee — Percentage Fee Option: 4% through the first $1,000,000 gross revenue; 1% above that
    2025 FDD · Item 6 · PDF p. 16

    HomeVestors of America

    $500
    Associate Royalty Fee — minimum
    2026 FDD · Item 6 · PDF p. 16
    Brand / advertising fund (Item 6)

    HomeLife

    1%
    National Advertising and Promotional Fund — Percentage Fee Option: 1% through the first $1,000,000 gross revenue — 1%
    2025 FDD · Item 6 · PDF p. 16

    HomeVestors of America

    $300
    Marketing fund contribution per transaction
    2026 FDD · Item 6 · PDF p. 17

    System scale & health

    Total outlets (Item 20)

    HomeLife

    5
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 52

    HomeVestors of America

    888
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 64
    Net outlet change (Item 20)

    HomeLife

    +1
    Calculated: 4 at end of 2022 → 5 at end of 2024

    HomeVestors of America

    −204
    Calculated: 1,092 at end of 2023 → 888 at end of 2025
    Outlet exits (Item 20)

    HomeLife

    Not available
    No complete exit records for a year

    HomeVestors of America

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    HomeLife

    Not available
    Not in reviewed records

    HomeVestors of America

    1996
    From a verified franchisor listing
    Franchisor founded (Item 1)

    HomeLife

    Not available
    Not in reviewed records

    HomeVestors of America

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    HHomeLife

    No reviewed Item 19 figures

    HomeVestors of America
    Locations counted not stated in the reviewed record — Covered Franchises in the South region
    20.71 percent
    other Percentage of Covered Franchises in South included in Top Quartile based on Gross Price Differential
    2026 FDD · Item 19 · PDF p. 63
    Locations counted not stated in the reviewed record — Covered Franchises in the Midwest region
    32.74 percent
    other Percentage of Covered Franchises in Midwest included in 2nd Quartile based on Gross Price Differential
    2026 FDD · Item 19 · PDF p. 63
    Locations counted not stated in the reviewed record — Covered Franchises in the Northeast region
    32.31 percent
    other Percentage of Covered Franchises in Northeast included in Bottom Quartile based on Gross Price Differential
    2026 FDD · Item 19 · PDF p. 63
    +22 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    HomeLife vs HomeVestors of America: common questions

    Which costs less to open, HomeLife or HomeVestors of America?
    HomeLife: $18,600 – $195,000 (2025 FDD · Item 7); HomeVestors of America: $150,000 – $477,250 (2026 FDD · Item 7 · PDF p. 24). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for HomeLife. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do HomeLife and HomeVestors of America royalties compare?
    HomeLife: 4% (2025 FDD · Item 6 · PDF p. 16); HomeVestors of America: $500 (2026 FDD · Item 6 · PDF p. 16). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, HomeLife or HomeVestors of America?
    HomeLife: 5 (2025 FDD · Item 20 · PDF p. 52); HomeVestors of America: 888 (2026 FDD · Item 20 · PDF p. 64). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do HomeLife and HomeVestors of America disclose financial performance (Item 19)?
    HomeLife has no reviewed Item 19 figures on file; HomeVestors of America has reviewed Item 19 figures for 25 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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