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    Franchise opportunities compared

    Martinizing vs Sparkle Squad

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Martinizing2026 FDDSparkle Squad2026 FDD

    Initial investment · Item 7

    Martinizing

    $40,900 – $796,742

    2026 FDD · Item 7

    Sparkle Squad

    $136,892 – $162,217

    2026 FDD · Item 7 · PDF p. 19

    Initial franchise fee · Item 5

    Martinizing

    Not available

    Sparkle Squad

    $50,000

    2026 FDD · Item 5 · PDF p. 13

    Royalty · Item 6

    Martinizing

    6%

    2026 FDD · Item 6 · PDF p. 15

    Sparkle Squad

    10%

    2026 FDD · Item 6 · PDF p. 14

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Martinizing discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Sparkle Squad has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Martinizing

    $40,900 – $796,742
    2026 FDD · Item 7

    Sparkle Squad

    $136,892 – $162,217
    TOTAL ESTIMATED — $136892
    2026 FDD · Item 7 · PDF p. 19
    Standard initial franchise fee (Item 5)

    Martinizing

    Not available
    No single standard fee identified

    Sparkle Squad

    $50,000
    2026 FDD · Item 5 · PDF p. 13
    Royalty (Item 6)

    Martinizing

    6%
    Royalty
    2026 FDD · Item 6 · PDF p. 15

    Sparkle Squad

    10%
    Royalty and Service Fee — 10%
    2026 FDD · Item 6 · PDF p. 14
    Brand / advertising fund (Item 6)

    Martinizing

    2%
    Regional/national marketing brand development fee — 2%
    2026 FDD · Item 6 · PDF p. 15

    Sparkle Squad

    $5,000
    National Marketing — $5000
    2026 FDD · Item 6 · PDF p. 15

    System scale & health

    Total outlets (Item 20)

    Martinizing

    153
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 47

    Sparkle Squad

    99
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 48
    Net outlet change (Item 20)

    Martinizing

    −10
    Calculated: 163 at end of 2023 → 153 at end of 2025

    Sparkle Squad

    +59
    Calculated: 40 at end of 2024 → 99 at end of 2025
    Outlet exits (Item 20)

    Martinizing

    Not available
    No complete exit records for a year

    Sparkle Squad

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Martinizing

    1949
    From a verified franchisor listing

    Sparkle Squad

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Martinizing

    Not available
    Not in reviewed records

    Sparkle Squad

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Martinizing

    No reviewed Item 19 figures

    Sparkle Squad
    Locations counted not stated in the reviewed record — All services residential plus commercial; 27 franchisees owning 54 franchised t…
    $3,761,182
    other All services residential plus commercial
    2026 FDD · Item 19 · PDF p. 47
    Locations counted not stated in the reviewed record — Commercial only; 27 franchisees owning 54 territories; metrics reported per fra…
    55.5 percent
    other Commercial only
    2026 FDD · Item 19 · PDF p. 47
    Locations counted not stated in the reviewed record — Residential only; 27 franchisees owning 54 territories; metrics per franchisee
    $172,336
    other Residential only
    2026 FDD · Item 19 · PDF p. 47
    +4 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Martinizing vs Sparkle Squad: common questions

    Which costs less to open, Martinizing or Sparkle Squad?
    Martinizing: $40,900 – $796,742 (2026 FDD · Item 7); Sparkle Squad: $136,892 – $162,217 (2026 FDD · Item 7 · PDF p. 19). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Martinizing. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Martinizing and Sparkle Squad royalties compare?
    Martinizing: 6% (2026 FDD · Item 6 · PDF p. 15); Sparkle Squad: 10% (2026 FDD · Item 6 · PDF p. 14). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Martinizing or Sparkle Squad?
    Martinizing: 153 (2026 FDD · Item 20 · PDF p. 47); Sparkle Squad: 99 (2026 FDD · Item 20 · PDF p. 48). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Martinizing and Sparkle Squad disclose financial performance (Item 19)?
    Martinizing has no reviewed Item 19 figures on file; Sparkle Squad has reviewed Item 19 figures for 7 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Martinizing report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Sparkle Squad report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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