Franopolis
    MEvsS

    Franchise opportunities compared

    Massage Env vs Swthz

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    MEMassage Env2026 FDDSSwthz2025 FDD

    Initial investment · Item 7

    Massage Env

    $695,870 – $1,046,506

    2026 FDD · Item 7 · PDF p. 32

    Swthz

    $569,757 – $1,193,974

    2025 FDD · Item 7

    Initial franchise fee · Item 5

    Massage Env

    $45,000

    2026 FDD · Item 5 · PDF p. 26

    Swthz

    $45,000

    2025 FDD · Item 5 · PDF p. 11

    Royalty · Item 6

    Massage Env

    Not available

    Swthz

    8%

    2025 FDD · Item 6 · PDF p. 13

    Before you compare

    • Massage Env figures come from its 2026 FDD and Swthz figures from its 2025 FDD, so the years differ.
    • Swthz discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Massage Env: 20, Swthz: 5). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Massage Env

    $695,870 – $1,046,506
    Massage Envy business — TOTAL ESTIMATED INITIAL INVESTMENT: $695,870 to $1,046,506
    2026 FDD · Item 7 · PDF p. 32

    Swthz

    $569,757 – $1,193,974
    2025 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Massage Env

    $45,000
    2026 FDD · Item 5 · PDF p. 26

    Swthz

    $45,000
    2025 FDD · Item 5 · PDF p. 11
    Royalty (Item 6)

    Massage Env

    Not available
    No reviewed royalty record

    Swthz

    8%
    Royalty — maximum rate
    2025 FDD · Item 6 · PDF p. 13
    Brand / advertising fund (Item 6)

    Massage Env

    Not available
    No reviewed brand or advertising fund fee

    Swthz

    3%
    Brand fund contribution — 3%
    2025 FDD · Item 6 · PDF p. 13

    System scale & health

    Total outlets (Item 20)

    Massage Env

    993
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 71

    Swthz

    15
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 57
    Net outlet change (Item 20)

    Massage Env

    −60
    Calculated: 1,053 at end of 2023 → 993 at end of 2025

    Swthz

    +3
    Calculated: 12 at end of 2022 → 15 at end of 2024
    Outlet exits (Item 20)

    Massage Env

    Not available
    No complete exit records for a year

    Swthz

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Massage Env

    Not available
    Not in reviewed records

    Swthz

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Massage Env

    Not available
    Not in reviewed records

    Swthz

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    MEMassage Env
    Locations counted not stated in the reviewed record — Retail sales
    16.8 percent
    other Table 4 part B Highest share
    2026 FDD · Item 19 · PDF p. 69
    Locations counted not stated in the reviewed record — Franchised Massage Envy Businesses, Table 4 Part C
    989 units
    other Table 4 part C Population
    2026 FDD · Item 19 · PDF p. 69
    Locations counted not stated in the reviewed record — Gift card sales
    5.4 percent
    other Table 4 part C Mean revenue share
    2026 FDD · Item 19 · PDF p. 69
    +17 more groups in the full report
    SSwthz
    Locations counted not stated in the reviewed record — franchised businesses
    2 businesses
    other Franchised businesses open as of December 31, 2023
    2025 FDD · Item 19 · PDF p. 50
    Locations counted not stated in the reviewed record — affiliate-owned businesses
    15 businesses
    other Affiliate-owned businesses open as of March 31, 2025
    2025 FDD · Item 19 · PDF p. 50
    Locations counted not stated in the reviewed record — affiliate-owned businesses
    12 businesses
    other Affiliate-owned businesses open as of December 31, 2023
    2025 FDD · Item 19 · PDF p. 50
    +2 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Massage Env vs Swthz: common questions

    Which costs less to open, Massage Env or Swthz?
    Massage Env: $695,870 – $1,046,506 (2026 FDD · Item 7 · PDF p. 32); Swthz: $569,757 – $1,193,974 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Swthz. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, Massage Env or Swthz?
    Massage Env: 993 (2026 FDD · Item 20 · PDF p. 71); Swthz: 15 (2025 FDD · Item 20 · PDF p. 57). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Massage Env and Swthz disclose financial performance (Item 19)?
    Massage Env has reviewed Item 19 figures for 20 location groups; Swthz has reviewed Item 19 figures for 5 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    ME

    Full Massage Env report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    S

    Full Swthz report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    Plain-language meaning of each Item