Franchise opportunities compared

    Natural Awakenings vs Scout Guide

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Natural Awakenings

    $59,550 – $86,275

    2024 FDD · Item 7 · PDF p. 19

    Scout Guide

    $132,100 – $316,600

    2026 FDD · Item 7 · PDF p. 20

    Initial franchise fee · Item 5

    Natural Awakenings

    $49,500

    2024 FDD · Item 5 · PDF p. 12

    Scout Guide

    $50,000

    2026 FDD · Item 5 · PDF p. 10

    Royalty · Item 6

    Natural Awakenings

    $500

    2024 FDD · Item 6 · PDF p. 12

    Scout Guide

    10%

    2026 FDD · Item 6 · PDF p. 11

    Before you compare

    • Natural Awakenings figures come from its 2024 FDD and Scout Guide figures from its 2026 FDD, so the years differ.
    • Only neither brand has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Natural Awakenings

    $59,550 – $86,275
    Total Initial Investment: $59,550 to $86,275
    2024 FDD · Item 7 · PDF p. 19

    Scout Guide

    $132,100 – $316,600
    TOTAL — single franchise (range low)
    2026 FDD · Item 7 · PDF p. 20
    Standard initial franchise fee (Item 5)

    Natural Awakenings

    $49,500
    2024 FDD · Item 5 · PDF p. 12

    Scout Guide

    $50,000
    2026 FDD · Item 5 · PDF p. 10
    Royalty (Item 6)

    Natural Awakenings

    $500
    Royalty, month 7 through term: greater of 7% of Gross Revenues or $500 per month, plus two full pages of Magazine for NAPC use, sale or transfer
    2024 FDD · Item 6 · PDF p. 12

    Scout Guide

    10%
    Royalty rate
    2026 FDD · Item 6 · PDF p. 11
    Brand / advertising fund (Item 6)

    Natural Awakenings

    $250
    National Advertising Default Fee administrative
    2024 FDD · Item 6 · PDF p. 15

    Scout Guide

    $100
    National advertising per month
    2026 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    Natural Awakenings

    Not available
    No reviewed outlet counts

    Scout Guide

    94
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 41
    Net outlet change (Item 20)

    Natural Awakenings

    Not available
    Only one year reported

    Scout Guide

    +5
    Calculated: 89 at end of 2023 → 94 at end of 2025
    Outlet exits (Item 20)

    Natural Awakenings

    Not available
    No complete exit records for a year

    Scout Guide

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Natural Awakenings

    Not available
    Not in reviewed records

    Scout Guide

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Natural Awakenings

    Not available
    Not in reviewed records

    Scout Guide

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Natural Awakenings

    Not disclosed — no Item 19 financial performance representation

    Scout Guide

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Natural Awakenings vs Scout Guide: common questions

    Which costs less to open, Natural Awakenings or Scout Guide?
    Natural Awakenings: $59,550 – $86,275 (2024 FDD · Item 7 · PDF p. 19); Scout Guide: $132,100 – $316,600 (2026 FDD · Item 7 · PDF p. 20). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Natural Awakenings. Estimates are not quotes, and the FDD years may differ.
    How do Natural Awakenings and Scout Guide royalties compare?
    Natural Awakenings: $500 (2024 FDD · Item 6 · PDF p. 12); Scout Guide: 10% (2026 FDD · Item 6 · PDF p. 11). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Natural Awakenings and Scout Guide disclose financial performance (Item 19)?
    Natural Awakenings makes no Item 19 financial performance representation; Scout Guide makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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