Franchise opportunities compared

    NaturaLawn of America vs Terrace Up

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    NaturaLawn of America

    $77,500 – $250,000

    2026 FDD · Item 7 · PDF p. 14

    Terrace Up

    $186,200

    2026 FDD · Item 7 · PDF p. 20

    Initial franchise fee · Item 5

    NaturaLawn of America

    Not available

    Terrace Up

    $59,500

    2026 FDD · Item 5 · PDF p. 11

    Royalty · Item 6

    NaturaLawn of America

    Not available

    Terrace Up

    7%

    2026 FDD · Item 6 · PDF p. 16

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Item 19 figures cover the location groups each FDD names (NaturaLawn of America: 3, Terrace Up: 1). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    NaturaLawn of America

    $77,500 – $250,000
    Total
    2026 FDD · Item 7 · PDF p. 14

    Terrace Up

    $186,200
    Total estimated initial investment for one Territory range
    2026 FDD · Item 7 · PDF p. 20
    Standard initial franchise fee (Item 5)

    NaturaLawn of America

    Not available
    No single standard fee identified

    Terrace Up

    $59,500
    2026 FDD · Item 5 · PDF p. 11
    Royalty (Item 6)

    NaturaLawn of America

    Not available
    No reviewed royalty record

    Terrace Up

    7%
    Royalty rate for out-of-territory customer Gross Sales
    2026 FDD · Item 6 · PDF p. 16
    Brand / advertising fund (Item 6)

    NaturaLawn of America

    1% of percentage of gross sales
    Advertising Fee
    2026 FDD · Item 6 · PDF p. 12

    Terrace Up

    2%
    Brand Development Fund fee maximum rate — 2%
    2026 FDD · Item 6 · PDF p. 17

    System scale & health

    Total outlets (Item 20)

    NaturaLawn of America

    93
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 38

    Terrace Up

    1
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 47
    Net outlet change (Item 20)

    NaturaLawn of America

    −7
    Calculated: 100 at end of 2023 → 93 at end of 2025

    Terrace Up

    +0
    Calculated: 1 at end of 2023 → 1 at end of 2025
    Outlet exits (Item 20)

    NaturaLawn of America

    Not available
    No complete exit records for a year

    Terrace Up

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    NaturaLawn of America

    1989
    2026 FDD · Item 1 · PDF p. 7

    Terrace Up

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    NaturaLawn of America

    1987
    2026 FDD · Item 1 · PDF p. 7

    Terrace Up

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    NaturaLawn of America
    Franchised (38 locations) — revenue
    $30,927,089
    mean Annual Gross Revenue
    2026 FDD · Item 19 · PDF p. 37
    Company-owned (6 locations) — revenue
    $1,748,331
    mean Annual Gross Sales Revenue
    2026 FDD · Item 19 · PDF p. 36
    Locations counted not stated in the reviewed record
    59.3 – 2,025 percent
    range Gross Profit Margin
    2026 FDD · Item 19 · PDF p. 36
    TUTerrace Up
    Locations counted not stated in the reviewed record
    3.2 percent
    other Non-Owner Administrative Labor Cost percentage
    2026 FDD · Item 19 · PDF p. 45

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    NaturaLawn of America vs Terrace Up: common questions

    Which costs less to open, NaturaLawn of America or Terrace Up?
    NaturaLawn of America: $77,500 – $250,000 (2026 FDD · Item 7 · PDF p. 14); Terrace Up: $186,200 (2026 FDD · Item 7 · PDF p. 20). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for NaturaLawn of America. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, NaturaLawn of America or Terrace Up?
    NaturaLawn of America: 93 (2026 FDD · Item 20 · PDF p. 38); Terrace Up: 1 (2026 FDD · Item 20 · PDF p. 47). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do NaturaLawn of America and Terrace Up disclose financial performance (Item 19)?
    NaturaLawn of America has reviewed Item 19 figures for 3 location groups; Terrace Up has reviewed Item 19 figures for 1 location group. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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