Franchise opportunities compared

    DURACLEAN vs Martinizing

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    DURACLEAN

    $108,705

    2025 FDD · Item 7 · PDF p. 10

    Martinizing

    $40,900 – $796,742

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    DURACLEAN

    $29,500

    2025 FDD · Item 5 · PDF p. 8

    Martinizing

    Not available

    Royalty · Item 6

    DURACLEAN

    $83 minimum for up to $500 of revenue produced plus 8% of sales over $500 and below $3000; 6% between $3000 and $6000; and 2% of all sales over $6000

    2025 FDD · Item 6 · PDF p. 9

    Martinizing

    6%

    2026 FDD · Item 6 · PDF p. 15

    Before you compare

    • DURACLEAN figures come from its 2025 FDD and Martinizing figures from its 2026 FDD, so the years differ.
    • Martinizing discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only neither brand has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    DURACLEAN

    $108,705
    Total Estimated Initial Investment
    2025 FDD · Item 7 · PDF p. 10

    Martinizing

    $40,900 – $796,742
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    DURACLEAN

    $29,500
    2025 FDD · Item 5 · PDF p. 8

    Martinizing

    Not available
    No single standard fee identified
    Royalty (Item 6)

    DURACLEAN

    $83 minimum for up to $500 of revenue produced plus 8% of sales over $500 and below $3000; 6% between $3000 and $6000; and 2% of all sales over $6000
    Franchise Royalty
    2025 FDD · Item 6 · PDF p. 9

    Martinizing

    6%
    Royalty
    2026 FDD · Item 6 · PDF p. 15
    Brand / advertising fund (Item 6)

    DURACLEAN

    Not available
    No reviewed brand or advertising fund fee

    Martinizing

    2%
    Regional/national marketing brand development fee — 2%
    2026 FDD · Item 6 · PDF p. 15

    System scale & health

    Total outlets (Item 20)

    DURACLEAN

    101
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 28

    Martinizing

    153
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 47
    Net outlet change (Item 20)

    DURACLEAN

    −4
    Calculated: 105 at end of 2022 → 101 at end of 2024

    Martinizing

    −10
    Calculated: 163 at end of 2023 → 153 at end of 2025
    Outlet exits (Item 20)

    DURACLEAN

    Not available
    No complete exit records for a year

    Martinizing

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    DURACLEAN

    1946
    2025 FDD · Item 1 · PDF p. 6

    Martinizing

    1949
    From a verified franchisor listing
    Franchisor founded (Item 1)

    DURACLEAN

    1930
    2025 FDD · Item 1 · PDF p. 6

    Martinizing

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    DURACLEAN

    Not disclosed — no Item 19 financial performance representation

    Martinizing

    No reviewed Item 19 figures

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    DURACLEAN vs Martinizing: common questions

    Which costs less to open, DURACLEAN or Martinizing?
    DURACLEAN: $108,705 (2025 FDD · Item 7 · PDF p. 10); Martinizing: $40,900 – $796,742 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Martinizing. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do DURACLEAN and Martinizing royalties compare?
    DURACLEAN: $83 minimum for up to $500 of revenue produced plus 8% of sales over $500 and below $3000; 6% between $3000 and $6000; and 2% of all sales over $6000 (2025 FDD · Item 6 · PDF p. 9); Martinizing: 6% (2026 FDD · Item 6 · PDF p. 15). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, DURACLEAN or Martinizing?
    DURACLEAN: 101 (2025 FDD · Item 20 · PDF p. 28); Martinizing: 153 (2026 FDD · Item 20 · PDF p. 47). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do DURACLEAN and Martinizing disclose financial performance (Item 19)?
    DURACLEAN makes no Item 19 financial performance representation; Martinizing has no reviewed Item 19 figures on file. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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