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    Franchise opportunities compared

    Goosehead Insurance vs The Doan Group

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Goosehead Insurance2026 FDDThe Doan Group2026 FDD

    Initial investment · Item 7

    Goosehead Insurance

    $66,000 – $111,500

    2026 FDD · Item 7 · PDF p. 22

    The Doan Group

    $14,050 – $68,000

    2026 FDD · Item 7 · PDF p. 16

    Initial franchise fee · Item 5

    Goosehead Insurance

    $50,000

    2026 FDD · Item 5 · PDF p. 12

    The Doan Group

    $10,000

    2026 FDD · Item 5 · PDF p. 10

    Royalty · Item 6

    Goosehead Insurance

    20%

    2026 FDD · Item 6 · PDF p. 13

    The Doan Group

    22%

    2026 FDD · Item 6 · PDF p. 11

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Item 19 figures cover the location groups each FDD names (Goosehead Insurance: 10, The Doan Group: 3). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Goosehead Insurance

    $66,000 – $111,500
    Total estimated initial investment
    2026 FDD · Item 7 · PDF p. 22

    The Doan Group

    $14,050 – $68,000
    Total initial investment range
    2026 FDD · Item 7 · PDF p. 16
    Standard initial franchise fee (Item 5)

    Goosehead Insurance

    $50,000
    2026 FDD · Item 5 · PDF p. 12

    The Doan Group

    $10,000
    2026 FDD · Item 5 · PDF p. 10
    Royalty (Item 6)

    Goosehead Insurance

    20%
    Royalty rate — initial term
    2026 FDD · Item 6 · PDF p. 13

    The Doan Group

    22%
    Royalty fee rate
    2026 FDD · Item 6 · PDF p. 11
    Brand / advertising fund (Item 6)

    Goosehead Insurance

    2%
    Marketing contribution maximum — 2%
    2026 FDD · Item 6 · PDF p. 13

    The Doan Group

    1%
    Brand fund minimum rate — 1%
    2026 FDD · Item 6 · PDF p. 11

    System scale & health

    Total outlets (Item 20)

    Goosehead Insurance

    13
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 58

    The Doan Group

    28
    Outlets at end of 2026
    2026 FDD · Item 20 · PDF p. 42
    Net outlet change (Item 20)

    Goosehead Insurance

    −1,225
    Calculated: 1,238 at end of 2023 → 13 at end of 2025

    The Doan Group

    +2
    Calculated: 26 at end of 2025 → 28 at end of 2026
    Outlet exits (Item 20)

    Goosehead Insurance

    Not available
    No complete exit records for a year

    The Doan Group

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Goosehead Insurance

    Not available
    Not in reviewed records

    The Doan Group

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Goosehead Insurance

    Not available
    Not in reviewed records

    The Doan Group

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Goosehead Insurance
    Locations counted not stated in the reviewed record — Franchise producers in the Northeast region with majority time dedicated to new…
    $41,900
    other new business gross revenue per franchise producer
    2026 FDD · Item 19 · PDF p. 49
    Locations counted not stated in the reviewed record — Franchise producers in the Southeast region with majority time dedicated to new…
    $432,112
    other new business premium per franchise producer
    2026 FDD · Item 19 · PDF p. 50
    Locations counted not stated in the reviewed record — Franchise producers in the Mid Atlantic region with majority time dedicated to…
    $446,364
    other new business premium per franchise producer
    2026 FDD · Item 19 · PDF p. 50
    +7 more groups in the full report
    The Doan Group
    Locations counted not stated in the reviewed record — Franchised locations open and operating during 2023 Measurement Period (March 1…
    1,485 claims
    other number of claims
    2026 FDD · Item 19 · PDF p. 40
    Locations counted not stated in the reviewed record — Franchised locations open and operating during 2024 Measurement Period (March 1…
    56,841 claims
    other High number of claims
    2026 FDD · Item 19 · PDF p. 40
    Locations counted not stated in the reviewed record — Franchised locations open and operating during 2025 Measurement Period (March 1…
    3,787 claims
    other number of claims
    2026 FDD · Item 19 · PDF p. 40

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Goosehead Insurance vs The Doan Group: common questions

    Which costs less to open, Goosehead Insurance or The Doan Group?
    Goosehead Insurance: $66,000 – $111,500 (2026 FDD · Item 7 · PDF p. 22); The Doan Group: $14,050 – $68,000 (2026 FDD · Item 7 · PDF p. 16). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for The Doan Group. Estimates are not quotes, and the FDD years may differ.
    How do Goosehead Insurance and The Doan Group royalties compare?
    Goosehead Insurance: 20% (2026 FDD · Item 6 · PDF p. 13); The Doan Group: 22% (2026 FDD · Item 6 · PDF p. 11). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Goosehead Insurance or The Doan Group?
    Goosehead Insurance: 13 (2026 FDD · Item 20 · PDF p. 58); The Doan Group: 28 (2026 FDD · Item 20 · PDF p. 42). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Goosehead Insurance and The Doan Group disclose financial performance (Item 19)?
    Goosehead Insurance has reviewed Item 19 figures for 10 location groups; The Doan Group has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Goosehead Insurance report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full The Doan Group report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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