Franchise opportunities compared
Heroes Lawn Care vs NaturaLawn of America
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Heroes Lawn Care
$96,290 – $176,686
2026 FDD · Item 7 · PDF p. 24NaturaLawn of America
$77,500 – $250,000
2026 FDD · Item 7 · PDF p. 14Initial franchise fee · Item 5
Heroes Lawn Care
$15,000
2026 FDD · Item 5 · PDF p. 16NaturaLawn of America
Not available
Royalty · Item 6
Heroes Lawn Care
$1,800 Monthly (Year 1 $1,800, Year 2 $2,100, Years 3-5 $2,400)
2026 FDD · Item 6 · PDF p. 17NaturaLawn of America
Not available
Before you compare
- Both sets of figures come from 2026 FDDs.
- Item 19 figures cover the location groups each FDD names (Heroes Lawn Care: 1, NaturaLawn of America: 3). Different groups are not directly comparable.
Financial commitment
Heroes Lawn Care
NaturaLawn of AmericaHeroes Lawn Care
NaturaLawn of America
Heroes Lawn Care
NaturaLawn of America
Heroes Lawn Care
NaturaLawn of America
Heroes Lawn Care
NaturaLawn of America
System scale & health
Heroes Lawn CareNaturaLawn of AmericaHeroes Lawn Care
NaturaLawn of America
Heroes Lawn Care
NaturaLawn of America
Heroes Lawn Care
NaturaLawn of America
Heroes Lawn Care
NaturaLawn of America
Heroes Lawn Care
NaturaLawn of America
Financial performance (Item 19), by location group
Heroes Lawn CareNaturaLawn of AmericaItem 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Heroes Lawn Care vs NaturaLawn of America: common questions
- Which costs less to open, Heroes Lawn Care or NaturaLawn of America?
- Heroes Lawn Care: $96,290 – $176,686 (2026 FDD · Item 7 · PDF p. 24); NaturaLawn of America: $77,500 – $250,000 (2026 FDD · Item 7 · PDF p. 14). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for NaturaLawn of America. Estimates are not quotes, and the FDD years may differ.
- Which has more locations, Heroes Lawn Care or NaturaLawn of America?
- Heroes Lawn Care: 62 (2026 FDD · Item 20 · PDF p. 76); NaturaLawn of America: 93 (2026 FDD · Item 20 · PDF p. 38). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Heroes Lawn Care and NaturaLawn of America disclose financial performance (Item 19)?
- Heroes Lawn Care has reviewed Item 19 figures for 1 location group; NaturaLawn of America has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full Heroes Lawn Care report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full NaturaLawn of America report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
