Franopolis
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    Franchise opportunities compared

    Massage Env vs Upgrade Labs

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    MEMassage Env2026 FDDUpgrade Labs2026 FDD

    Initial investment · Item 7

    Massage Env

    $695,870 – $1,046,506

    2026 FDD · Item 7 · PDF p. 32

    Upgrade Labs

    $880,500 – $1,560,500

    2026 FDD · Item 7 · PDF p. 16

    Initial franchise fee · Item 5

    Massage Env

    $45,000

    2026 FDD · Item 5 · PDF p. 26

    Upgrade Labs

    $65,000

    2026 FDD · Item 5 · PDF p. 10

    Royalty · Item 6

    Massage Env

    Not available

    Upgrade Labs

    2500%

    2026 FDD · Item 6 · PDF p. 11

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Only Massage Env has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Massage Env

    $695,870 – $1,046,506
    Massage Envy business — TOTAL ESTIMATED INITIAL INVESTMENT: $695,870 to $1,046,506
    2026 FDD · Item 7 · PDF p. 32

    Upgrade Labs

    $880,500 – $1,560,500
    Total initial investment lower estimate
    2026 FDD · Item 7 · PDF p. 16
    Standard initial franchise fee (Item 5)

    Massage Env

    $45,000
    2026 FDD · Item 5 · PDF p. 26

    Upgrade Labs

    $65,000
    2026 FDD · Item 5 · PDF p. 10
    Royalty (Item 6)

    Massage Env

    Not available
    No reviewed royalty record

    Upgrade Labs

    2500%
    Monthly royalty dollar minimum, or greater percentage of gross sales
    2026 FDD · Item 6 · PDF p. 11
    Brand / advertising fund (Item 6)

    Massage Env

    Not available
    No reviewed brand or advertising fund fee

    Upgrade Labs

    1500%
    Monthly brand fund dollar minimum, or greater percentage of gross sales — 1500%
    2026 FDD · Item 6 · PDF p. 11

    System scale & health

    Total outlets (Item 20)

    Massage Env

    993
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 71

    Upgrade Labs

    5
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 48
    Net outlet change (Item 20)

    Massage Env

    −60
    Calculated: 1,053 at end of 2023 → 993 at end of 2025

    Upgrade Labs

    +3
    Calculated: 2 at end of 2023 → 5 at end of 2025
    Outlet exits (Item 20)

    Massage Env

    Not available
    No complete exit records for a year

    Upgrade Labs

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Massage Env

    Not available
    Not in reviewed records

    Upgrade Labs

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Massage Env

    Not available
    Not in reviewed records

    Upgrade Labs

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    MEMassage Env
    Locations counted not stated in the reviewed record — Retail sales
    16.8 percent
    other Table 4 part B Highest share
    2026 FDD · Item 19 · PDF p. 69
    Locations counted not stated in the reviewed record — Franchised Massage Envy Businesses, Table 4 Part C
    989 units
    other Table 4 part C Population
    2026 FDD · Item 19 · PDF p. 69
    Locations counted not stated in the reviewed record — Gift card sales
    5.4 percent
    other Table 4 part C Mean revenue share
    2026 FDD · Item 19 · PDF p. 69
    +17 more groups in the full report
    Upgrade Labs

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Massage Env vs Upgrade Labs: common questions

    Which costs less to open, Massage Env or Upgrade Labs?
    Massage Env: $695,870 – $1,046,506 (2026 FDD · Item 7 · PDF p. 32); Upgrade Labs: $880,500 – $1,560,500 (2026 FDD · Item 7 · PDF p. 16). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Massage Env. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, Massage Env or Upgrade Labs?
    Massage Env: 993 (2026 FDD · Item 20 · PDF p. 71); Upgrade Labs: 5 (2026 FDD · Item 20 · PDF p. 48). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Massage Env and Upgrade Labs disclose financial performance (Item 19)?
    Massage Env has reviewed Item 19 figures for 20 location groups; Upgrade Labs makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    ME

    Full Massage Env report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Upgrade Labs report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    Plain-language meaning of each Item