Franchise opportunities compared

    Massage Env vs Worried Bird

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Massage Env

    $695,870 – $1,046,506

    2026 FDD · Item 7 · PDF p. 32

    Worried Bird

    $91,285 – $125,035

    2025 FDD · Item 7

    Initial franchise fee · Item 5

    Massage Env

    $45,000

    2026 FDD · Item 5 · PDF p. 26

    Worried Bird

    $49,000

    2025 FDD · Item 5 · PDF p. 15

    Royalty · Item 6

    Massage Env

    Not available

    Worried Bird

    7%

    2025 FDD · Item 6 · PDF p. 15

    Before you compare

    • Massage Env figures come from its 2026 FDD and Worried Bird figures from its 2025 FDD, so the years differ.
    • Worried Bird discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Massage Env: 20, Worried Bird: 1). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Massage Env

    $695,870 – $1,046,506
    Massage Envy business — TOTAL ESTIMATED INITIAL INVESTMENT: $695,870 to $1,046,506
    2026 FDD · Item 7 · PDF p. 32

    Worried Bird

    $91,285 – $125,035
    2025 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Massage Env

    $45,000
    2026 FDD · Item 5 · PDF p. 26

    Worried Bird

    $49,000
    2025 FDD · Item 5 · PDF p. 15
    Royalty (Item 6)

    Massage Env

    Not available
    No reviewed royalty record

    Worried Bird

    7%
    Royalty fee
    2025 FDD · Item 6 · PDF p. 15
    Brand / advertising fund (Item 6)

    Massage Env

    Not available
    No reviewed brand or advertising fund fee

    Worried Bird

    1%
    Brand Fund contribution — 1%
    2025 FDD · Item 6 · PDF p. 16

    System scale & health

    Total outlets (Item 20)

    Massage Env

    993
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 71

    Worried Bird

    Not available
    No reviewed outlet counts
    Net outlet change (Item 20)

    Massage Env

    −60
    Calculated: 1,053 at end of 2023 → 993 at end of 2025

    Worried Bird

    Not available
    Only one year reported
    Outlet exits (Item 20)

    Massage Env

    Not available
    No complete exit records for a year

    Worried Bird

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Massage Env

    Not available
    Not in reviewed records

    Worried Bird

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Massage Env

    Not available
    Not in reviewed records

    Worried Bird

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    MEMassage Env
    Locations counted not stated in the reviewed record — Retail sales
    16.8 percent
    other Table 4 part B Highest share
    2026 FDD · Item 19 · PDF p. 69
    Locations counted not stated in the reviewed record — Franchised Massage Envy Businesses, Table 4 Part C
    989 units
    other Table 4 part C Population
    2026 FDD · Item 19 · PDF p. 69
    Locations counted not stated in the reviewed record — Gift card sales
    5.4 percent
    other Table 4 part C Mean revenue share
    2026 FDD · Item 19 · PDF p. 69
    +17 more groups in the full report
    Worried Bird
    Locations counted not stated in the reviewed record
    $8,767
    other Mesa, AZ maximum average invoice
    2025 FDD · Item 19 · PDF p. 51

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Massage Env vs Worried Bird: common questions

    Which costs less to open, Massage Env or Worried Bird?
    Massage Env: $695,870 – $1,046,506 (2026 FDD · Item 7 · PDF p. 32); Worried Bird: $91,285 – $125,035 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Worried Bird. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Do Massage Env and Worried Bird disclose financial performance (Item 19)?
    Massage Env has reviewed Item 19 figures for 20 location groups; Worried Bird has reviewed Item 19 figures for 1 location group. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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