Head-to-head comparison

    Monster Tree Service vs NaturaLawn of America Franchise Opportunities

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    DisclosureMonster Tree ServiceNaturaLawn of America
    Estimated initial investment (Item 7)
    $335,040 – $489,775
    TOTALS
    2026 FDD · Item 7 · PDF p. 35
    $77,500 – $250,000
    Total
    2026 FDD · Item 7 · PDF p. 14
    Standard initial franchise fee (Item 5)
    $49,500
    Item 5 also lists a $0.25 fee for each additional Single Family Dwelling Unit above 80,000.
    2026 FDD · Item 5 · PDF p. 16
    Not available
    No single standard fee identified
    Royalty (Item 6)
    6.5%-3.5% or $350-$625/wk
    Royalty Fee
    2026 FDD · Item 6 · PDF p. 19
    Not available
    No reviewed royalty record
    Total outlets (Item 20)
    134
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 87
    93
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 38
    Net outlet change (Item 20)
    −116
    Calculated: 2023–2025
    −3
    Calculated: 2023–2025
    Financial performance (Item 19), by location group
    Locations counted not stated in the reviewed record
    $83,845,069
    other Systemwide Sales · 2026 FDD · Item 19 · PDF p. 81
    Locations counted not stated in the reviewed record
    $1,748,331
    mean Annual Gross Sales Revenue · 2026 FDD · Item 19 · PDF p. 36

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change is a Franopolis calculation from the disclosed counts.